RM- HANDICRAFT

PRESENTATION
VIVIN
SELVAPERUMAL
Working women in the handicraft industry overall Tamil Nadu-

Tentative
1) What are the market environment factors
related to the handicraft in Tamil Nadu

2) What are the women socio-economic

welfare issues address by handicraft
business?
◦ Objective

◦ To appraise the market environment of the TN Handicraft industry in terms of strength,

weakness, opportunity, and threats;

◦ To identify handicraft-related business undertaken by TN women;

◦ To evaluate the social welfare of women involve in handicraft related activities;

◦ To assess the economic welfare of women of involved in handicraft activities;

SWOT/C ANALYSIS

STRENGTH WEAKNESS

◦ Rich cultural heritage ◦ Limited market reach

◦ Skilled artisans ◦ Limited infrastructure
◦ Diverse product range ◦ Dependency on traditional method
◦ Tourism potential ◦ Quality control
◦ Need low capital investment
 OPPORTUNITY THREATS
◦ E- Commerce online selling ◦ Mass production
◦ Export potential ◦ Imitations

◦ Collaboration ◦ Increased and better technological support and R and

D facility in competing countries
◦ Developing fashion industry requires
◦ Uncontrol economic fluctuations
handicrafts products.

Source

Selaiyur, C., & Nadu, T. A Study On Rural Handicraft Cottage Industry In Grass Mat.
Shojanoori, F., Jamali, M., Honarbakhsh, F., Shojanoori, N., & Akbari, M. (2015). An Analysis of the Environmental Factors
Influencing the Handicraft Development. International Journal of Review in Life Science, 5(10), 91-102.
Bortamuly, A. B., Goswami, K., Hazarika, B., & Handique, K. (2014). Do different determinants affect differently across
gender and location in handloom entrepreneurship development?. Journal of Small Business & Entrepreneurship, 27(5), 427-
449.
To identify handicraft-related businesses
undertaken by TN women
◦ Handloom weaving
◦ Embroidery and needlework
◦ Tanjore painting
◦ Terracotta and clay crafts
◦ Palm leaf crafts
◦ Wood carving
◦ Bamboo crafts
◦ Jewelry Making
◦ Potter
◦ Handmade paper crafts
Source

Haugh, H. M., & Talwar, A. (2016). Linking social entrepreneurship and social change: The mediating role
of empowerment. Journal of business ethics, 133, 643-658.

Agarwal, S., Lenka, U., Singh, K., Agrawal, V., & Agrawal, A. M. (2020). A qualitative approach towards
crucial factors for sustainable development of women social entrepreneurship: Indian cases. Journal of
Cleaner Production, 274, 123135.

Sharma, A., Dua, S., & Hatwal, V. (2012). Micro enterprise development and rural women entrepreneurship:
Way for economic empowerment. Arth Prabhand: A Journal of Economics and Management, 1 (6), 114–
127. C:/Users/bby/Downloads/MICRO_ENTERPRISE_DEVELOPMENT_AND_RUR AL_W. pdf.

Koiri, P. (2020). Occupational health problems of the handloom workers: A cross sectional study of
Sualkuchi, Assam, Northeast India. Clinical Epidemiology and Global Health, 8(4), 1264-1271.
To evaluate the social welfare of women involved
in handicraft-related activities
◦ Fair trade certification.
◦ Access to Microfinance.
◦ Training Programs.
◦ Gender equality Initiatives.
◦ Market linkages.
◦ Social Security Benefits.
◦ Environmental Sustainability.
◦ Preservation of Cultural heritage.
◦ Community development Projects.
To assess the economic welfare of women
involved in handicraft-related activities
◦ Income level.
◦ Market access and demand.
◦ Financial inclusion.
◦ Profitability and sustainability.
◦ Overall Economic well being.
◦ Source

Kappus, M. (2012). Understanding the impact of handicraft cooperative participation on livelihood strategy (asset
accumulation and resiliency) among women: A qualitative case study from Kigali, Rwanda.

Haugh, H. M., & Talwar, A. (2016). Linking social entrepreneurship and social change: The mediating role of
empowerment. Journal of business ethics, 133, 643-658.

Sharma, A., Dua, S., & Hatwal, V. (2012). Micro enterprise development and rural women entrepreneurship: way for
economic empowerment. Arth Prabhand: A Journal of Economics and Management, 1(6), 114-127.

Bakas, F. E. (2014). Tourism, female entrepreneurs and gender: Crafting economic realities in rural
Greece (Doctoral dissertation, University of Otago).