CVM Platform Outbound Channels

Email SMSC
Data Sources ZULO OBD/ IVR
(Netcore) (Via UCC)
HTTP CIMD HTTP FTP
Voice, SMS, NBO Touchpoints
Mediation Recharge, MTR
CDRs
SSH, 121 USSD
FTP JDBC HP OV
Demographic info,
DWH/BI CPM Scores, CVM Scores, (APM) MVA
microsegments, Subs Dump , ARPU,
Cellsite Dump, VLR Dump
Customer
Roaming Roam Latch On
Care
Handler CVM Platform getRetOff
HTTPs er 121 IVR
getOffer
MNP
SAG requests MQ
updateEvent
etopup

EOD Data SOAP/XML

RECC Balance 111 USSD
Data
Rewards eshop
MQ
NTMS EA Rewards over
Handset Change Trigger
I SOAP/XML TMS
SRCreat getOffer SRCreat
e getPromotion e
Reward s
Siebel CRM CRM UPSS
Touchpoints updateEvent
s
 Big Data-High level Architecture

Data Sources Ingestion & Data Lake Storage Data Actionable

Integration Access Insight
New sources

Machine &
Sensor Data
Exploratory Visualization
Landing Zone Analytics Self-Service &
Image
& Video
Batch
Integration Repositories Storyboarding
Enterprise
Content Sandbox Zone
Data acquisition & application access

Social
Data
Data Archive Data Reporting &
External Data ingestion Federation Analysis
Data Sets
(Online Historical Data
Weather
Integrations)
Data Data Warehouses
& Predictive
OSS/BSS
sources Deep Analytics Data Marts Analytics
Change Data Repository (Business Layer) &
Capture APIs
BSS Applications (Aggregation and Modeling
(CDC, ODS) De-normalization)
Transactional Data

Application Special-purpose Processing Cognitive

Data
Analytics
System of Record Data
Streaming Analytics Event Co-relation

On-Premise Cloud Platform Hybrid

Big Data Analytics use cases

Network and call-center experience for churn

1 prediction

2 Predict international travel

3 Data Monetization through right targeting

4 Rotational churn identification

5 Subscribers’ social network and household

6 Handset change prediction

7 Customer sentiment analysis

8 Customer journey on Digital Channels

 Data Engineering - DataOps
Structured Data

Data Engineering
Data Engineering Advanced Analytics Data Discovery
Unstructured Data

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Managing and Automating the Pipeline

Lifecycle Data Dynamic Data
Administration Security Monitoring Automation
Management Provenance Pipeline
ML Pipeline - MLOps
 Big Data & Analytics Platform (AWS Cloud) DATA

Users Business Analysts Data Scientists

Partners
Applications Analytics
Application

Web/Mobile
s

Web APIs Dashboards Reports … Sagemaker Auto ML Athena Quicksight

Apps

Data Hub

Data Storage Data Compute

& Processing
Data Storage

S3 Redshift DynamoDB RDS Snowflake Neptune Glue

AWS EMR Lambda

Data Pipeline

Kinesis Elastic Search SQS Elastic Cache Timestream AWS EC2 ECS

ETL
Sources
Data

Credit ……
Mortgage Data CRM Loan Data Customer Data Mobile Data Geo Data
Scores …