Millennial Generation Communication Ethics

on Social Media
(Case Study: Facebook Group for Information on Events in
the City and District of Sorong)

BY:

Astri
Efa Rubawati Syaifuddin, M.Med.Kom

The State Islamic Institut of Sorong

2023

Advances in communication
technology in the world,
especially in the internet sector,
continue to develop over time.
Based on data from We Are
Social and Meltwater (January
2023) internet users in
Indonesia are 77% of the 276.4
million population of Indonesia
Background
Apart from the convenience it
This research is aimed at finding out
offers, social media has a
the communications ethics of the
negative impact when it comes
millennial generation that occur in the
to ethical and moral aspects.
Facebook group for Information on
Meanwhile, in Indonesian
Events in the City and District of
society in general, ethics and
Sorong (IKKS). Where the group has
morals are things that are most
more than 40 thousand members
highly respected

One of the innovations from

the development of Most of the perpetrators of
communication and communication ethics
information technology is violations on social media
social media. come from the millenial
With social media we can shere generation. One of the social
information, create content, media that is often found to be
exchange ideas, expand related to communication
friendships, express feelings, and ethics violations is Facebook.
also spread news.
Research Purposes

• To find out forms of communication ethics

violations by the Sorong millennial generation in
conveying messages on the Facebook group for
Information on Events in the City and District of
Sorong (IKKS)

• To find out the factors that cause violations of

communication ethics by the millennial generation
in the Facebook group for Information on Events
in the City and District of Sorong (IKKS)
 Theoretical Review
Deontologi
Based on the theory of deontological ethics by Immanuel
Kant, he believes that moral values are always based on
what is in the action itself, not something that is outside
the action. An action is said to be good not because the
action produces good and profitable results, but the action
is carried out because of obedience to the dictates of
conscience and the appicable moral law. These action just
appear without being based on previous knowledge.
Netiquette
Netiquette are the rules and procedures for using the
internet as a means of communication or data exchange
in internet-mediated systems. Just like ethics ini the real
life, netiquette also encourages internet users to obey
ethical and morl rules to create a comfortable shared
space, even though these rules are not written down.
Media and Culture Studies
Cultural studies have broad study objects
ranging from everyday culture, advertising,
films, art, literature, performance, lifestyle,
media language, virtual or cyber culture,
fashion, etc. The culture he means includes
the cultural practices, representations,
language and habits of a particular society.
New Media
New media makes it easier to search for
information, users can connect directly even
though it is not possible to interact publicly. The
main characteristics of new media are their
interconnectedness, diverse uses as an open
character, and their ubiquitous nature.
 Research Methodology
This research uses qualitative research with a case study approach. The research data came
directly from informants who were members of the facebook group for Information on Events
in the City and District of Sorong as primary data and secondary data was obtained from
books, theses, research journals and sites related to this research.
The method fot collecting data is observation, interviews, and documentation.

This research uses non-partisipant observation, namely directly observing the

Obsevation activieties of the facebook group for Information on Events in the City and District
of Sorong without involving oneself in the interaction proses cattied out by the
object being observerd.

Interview are conducted face to face or via chat and

Interviews telephone by asking questions related to
communication ethics on social media

In this research, data in the form of images and writing was

Documentation obtained from uploads in the facebook group for Information on
Events in the City and District of Sorong
Result and Discussion

Based on the results of the researcher's

observations of 50 posts uploaded to the
IKKS Facebook group, from January to
March 2023, there were several posts that
contained violations of communication
ethics as indicated by expressions of
impoliteness, such as cursing and
mocking. Other forms of violations found
were inciting, providing unclear
information, spreading hoaxes, making
threats, creating disputes, embarrassing
other people, provocation, and using
inappropriate language.
 Result and Discussion
IKKS group members, especially theh
millennial generatuion alrady understand
ethics or how to communicate well ehen
interacting with other people. They agree that
communication ethics in social media is very
necessary.
The use of harsh words by the millennial
generation in Sorong city in conversation is
considered normal in the context of
conversations with close frienda.
Errors in typing have the potential to cause
misunderstandings. So that the message can
be will received by readers, the use of accent
is not a problem provided that the dialect used
is Papua dialect with correct writing
Even though it seem difficult to suppress
hoax news, some members of the IKKS
group are still concerned about
information that has not been confirmed
as true or confusing news. They clarify
by seeking comparative information from
official media and to interested people
from information obtained on sociaal
media.
IKKS members they are aware of verbal
threats within the group, bt this does not
cause feelings of anxiety and fear. In the
case of the use of threatening sentences
by the Sorong millennials, other
informants also considered this to be
something that did not need to be “taken
seriously”
Result and Discussion

Based on the explanation above, it is

known that communication ethics by
IKKS group members is still not
implemented properly. This is because of
the influence of culture and social
background. Indonesia has a variety of
cultures so that the cultural aspects of
communication ethics are values that have
been formed from the habits born of a
group people. These habits are agreed
upon and carried aout continuously in
daily life so that they become a culture or
habit in communicating.
 Conclusion

Members of the facebook group for Information on Events in the

City and District of Sorong basically understand the ethics of using
social media. Even though it is difficult to understand, there are still
communication ethics that have not been implemented by the Sorong
millennials in communication on social media.
Several factors cause people to violate communication ethics are:
The form of violation committed has become a habit among
community groups; the person’s ethical standars are different from
society at large; lack of social awareness to reprimand so that
perpetrators of violations continue to repeat them without feeling
guilty; and person’s emotional condition can make people not think
long enough to immediately write their frustations on Facebook.
THANK YOU