Professional Documents
Culture Documents
Merchant Limited
Change Management
Introduction
• Market Competition: Increased competition from national companies has made it challenging
for Pederson Builders Merchant Ltd to attract customers from the general public. Adapting to
changing market dynamics is essential for sustained success.
• Employee Engagement: Ensuring employee engagement is crucial as they play a vital role in
driving business performance. Engaged employees are more motivated, productive, and
willing to embrace change.
• Customer Expectations: Evolving customer needs and preferences require businesses to adapt
their offerings and customer service strategies accordingly.
• Leadership Capabilities: Effective leadership is vital for leading and managing change. Strong
leadership can inspire employees, navigate resistance, and create a positive change culture.
C.P5 Explain factors and stakeholders that influence
change in a given context in an appropriate format.
• Unfreeze:
• In this initial stage, the focus is on creating awareness and preparing individuals and the
organization for change.
• It involves breaking down existing mindsets, routines, and resistance to change.
• Key actions include communicating the need for change, addressing concerns, and building
a sense of urgency.
• Change:
• Once the unfreezing stage has taken place, the actual change is implemented.
• This stage involves introducing new processes, structures, or systems to drive the desired
outcomes.
• Clear communication, employee involvement, and effective training are crucial during this
stage.
• Refreeze:
• The final stage aims to reinforce and stabilize the changes that have been made.
• Efforts are focused on embedding new behaviors, norms, and systems as the new "status
quo."
• This stage helps ensure that the changes become a lasting part of the organization's
culture.
Conclusion