SOCIAL

MEDIA
Joylyn Loraña
 Introduction
• Social media is a medium that is growing quite prevalent nowadays because of

its user-friendly characteristics.

• Social media platforms like Facebook, Twitter, Instagram, etc are allowing

people to unite with each other across distances.

• In other words, the entire world is at just one touch finger touch away and

wholly thanks to social media. Today's generation is particularly one of the

most aggressive users of social media.

 What is Social Media?

Social media refers to the means of

interactions among people in which they
create, share, and/or exchange information
and ideas in virtual communities and
networks.
Popular Social Media Platforms
 Types of Social Media

Microblogging Media sharing

Social networks Networks
Platforms

Platforms that Services that allow users Platforms that allow

allow users to to publish short-form users to upload and
connect with each content, typically text- share various types of
based posts or updates. media, such as photos
other and share
and videos.
content. .
 Types of Social Media

Discussion Forums Messaging apps Blogging

Platforms
Online communities Platforms that
where users can post allow users to send Websites that allow
messages and engage and receive users to create and
in discussions on messages in real- publish their own
various topics. time. content, often in the
form of blog posts. .
Functions of Entertain-
Social Media Groups
ment
Identity

Reputation Social Conver-

Media sations

Relation- Sharing
ship
Presence
 Functions of Social Media
1.Identity

Social media allows individuals to create and maintain an online

identity. This can include personal details, interests, and other
information that helps others understand who they are.

2.Conversations

Social media provides a platform for individuals to

communicate and engage in conversations with others. This can
include one-on-one conversations, group chats, or public
discussions.
 Functions of Social Media

3. Sharing

Social media enables individuals to share content, including text,

images, and videos, with others. This can include personal updates, news
articles, or other types of information.

4.Presence

. Social media allows individuals to be present online and maintain

a digital footprint. This can include posting updates, engaging with
others, or sharing content.
 Functions of Social Media
5. Relationships

Social media can facilitate the formation and maintenance of

relationships, both personal and professional. This can include
connecting with old friends, networking with colleagues, or meeting
new people with shared interests.

6. Reputation

Social media can impact an individual's reputation, both

positively and negatively. This can include reviews of products or
services, feedback on personal conduct, or other types of online
feedback.
 Functions of Social Media
7. Groups

Social media allows individuals to connect with others who

share similar interests or goals. This can include joining groups or
communities that revolve around specific topics or activities.

8. Entertainment

Social media provides a platform for entertainment, including

access to videos, music, games, and other forms of digital content.
This function allows individuals to relax, unwind, and enjoy leisure
activities within the social media environment.
Advantages and Disadvantages
of
Social Media
 ADVANTAGES
1. Staying Connected
Social media platforms like Facebook,
Instagram and Snapchat facilitate easy
communication across geographical barriers
and time zones. They allow people to stay
connected with friends, family members,
acquaintances, colleagues and even
celebrities seamlessly. Features like
messaging, photo/video sharing and groups
help nurture relationships.
2. Access to News and Current Events
Twitter, Facebook, YouTube, and other
platforms have emerged as real-time news
sources providing instant updates on
happenings from around the world. This
facilitates access to breaking news and
helps people stay informed on current
events as they unfold. These platforms also
enable people to easily share news and
views.
 ADVANTAGES
3. Platform for Personal Branding
Social networks like LinkedIn, Twitter
and Instagram allow professionals to promote
their skills, services, accomplishments and
products to a wider audience and build their
brand. Influencers leverage these channels to
foster thoughts, establish leadership and
monetise their following.
4. Business and Marketing Opportunity
Companies utilise social media for market
research on consumer preferences and
feedback. It provides a venue for increasing
brand awareness through promotions and
engagement with customers. Many brands also
leverage social media platforms for lead
generation, sales and customer retention
through dedicated business pages and
community building.
 ADVANTAGES
5. Convenience and Ease of Access
Messaging apps like WhatsApp offer a
convenient way for people to communicate
with each other via chats, and video/voice
calls. Social media apps provide information
accessibility, news and entertainment at
users' fingertips anytime and anywhere
through their smart devices. This makes
staying socially connected on-the-go easier
than ever before.
6. Fosters Innovation and Learning
The diversity of views, ideas and latest
innovations shared by experts and thought-
leaders on social media channels sparks
creativity among users. The discovery of
share-worthy content and global
perspectives facilitated by social media also
nurtures lifelong learning for people who
leverage these tools mindfully.
 ADVANTAGES
7. Provides Entertainment
From accessing the latest music videos
on YouTube, watching mini-movies on
Instagram reels, and Facebook videos to
sharing viral jokes & memes – social media
facilitates entertainment consumption.
Channels like TikTok have gained
popularity solely for entertainment via short
videos & clips.
8. Promotes Skill Development
YouTube, Instagram, Facebook
groups and other video/image-sharing
platforms enable users to learn new skills
by accessing instructional videos, posts,
and live streams on cooking, arts, design,
academics and more niche interests. The
availability of specialised skill-building
content empowers self-learning.
 ADVANTAGES
9. Supplement to Education

Students and academics actively use social

networking platforms for collaboration, knowledge
sharing, accessing the latest research and study
resources as well as promoting scientific initiatives.
Educators supplement classroom teaching with social
media tools for increased student engagement.
 DISADVANTAGES
1. Distraction and Loss of Productivity 2. Spread of Misinformation

Obsessive social platform usage Circulation of fake news,

during work or study hours leads to propaganda and unverified data
reduced productivity. through viral posts and messages
can misguide users.
 DISADVANTAGES
3. Compromise Privacy and 4. Promotes Superficial
Data Vulnerabilities Connections

Oversharing personal The use of social networks to

information and data thefts make fake connections rather than
compromises user privacy and meaningful relationships can be
exposes them to fraud. detrimental.
 DISADVANTAGES
5. Social Media Addiction
Excessive checking of
notifications and mindless
scrolling creates addictive
behaviour impeding real-life
relationships and well-being.
6. Enables Bullying and
Harassment
Trolling, public humiliation and
harassment of individuals including
celebrities is made easy by
anonymous accounts.
 DISADVANTAGES
7. Promotes Social Isolation 8. Causes Depression and Anxiety

Spending excessive time on Studies have revealed that

social networking can reduce in- social media usage is associated
person interactions, with low self-esteem, anxiety, and
communication and sociability depression, especially among
leading to isolation. teenagers.
 DISADVANTAGES
9. Promotes Obsessive Self- 10. Helps Spread Scams and
Presentation Frauds

Focusing excessively on Fake news, phishing

presenting perfect selfies, and posts attacks and Ponzi schemes can
for likes and comments triggers easily spread through social
unrealistic comparisons with others channels causing financial fraud.
propagating anxiety.
In Conclusion:
Social media is a powerful tool that has a big impact on our lives. It
has both good and bad sides. It helps us connect with others and share
information, but it can also have negative effects. Social media is
important in many areas of life, from personal relationships to global
movements. It's something we can't ignore in our modern world.
Thank
You