Navigating The

Online Space
Now we have a website, what Next?

Felista Wakina

○ 254 722810084

○ 254 71239954454 722810084

sales@softlinkoptions.come
https://www.softlinkoptions.co.ke
○ To get started you need .
○ Domain Name (
www.yourbusiness.co.ke) This
represents your brand /Company
name/ or Your Name.
○ Hosting Package : This is where your
emails and website will sit
○ Website/blog/Online Shop: You have
contracted someone to do this for your
or have DIY option in place
Getting Started
It is assumed you already have a website but if you do
not here we go.

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○ Website traffic refers to web users who
visit a website.
○ Web traffic is measured in visits,
sometimes called "sessions," and is a
common way to measure an online
business effectiveness at attracting an
audience.
○ Factors
• Large Audience
• Right Audience

Website Traffic
The Flow of Hits and Visitors

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○ Tools to Measure Web Traffic

When someone visits a website, their computer

or the web-connected device communicates
with the website's server.
Each page on the website is made up of dozens
of distinct files. The site's server transmits each
file to the user browsers where they are
assembled and formed into a cumulative piece
with graphics and text. Every file sent represents
a single “hit”, so a single page viewing can result
in numerous hits.
One visitor can produce several hits

Measuring Traffic
○ Webillizer
○ Stat Counter
○ Google Analytics Using Online Tools

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What Are You Looking For
Stats You are Interested In

Path-Where to Where From How Long Device How Many

Where did the land Who/what referred What is bounce off rate What Browser did they How many visitors did
come from? you get in a day
Where else did they visit Key Words Why so short

Trends

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Stat Counter

Stat Counter Demo

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How Do you Increase the Traffic
There are Several Ways to Increase Traffic

Organic Increase Advertising Off-line

• social media posting & • Social Media Ads • Bill boards & signage
sharing
• Search Engine Ads • Business cards & fliers
• Blogging
• Other Media Ads radio, TV etc • Networking Events
• Search Engine Optimisation
This is instant comes at high Supports the organic channels
• Social Groups price. very well.

This takes longer and a lot more

work is the most stable way.

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3m Video

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Questions

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Thank
You
Felista Wakina
+254 722810084
felista@Softlinkoptions.co.ke
https://www.softlinkoptions.co.ke