VC Fundraising Deck

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How to use this template

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Read through this template to get a sense for the flow of information and what content you might want to consider adding to your deck.
Find more advice in our blogpost on how investors should approach fundraising from LPs.

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Note that not all slides apply to every fund; we’ve tried to make it really clear who should use each slide, and when/why.

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It’s common to change the ordering and include/exclude certain sections depending on how the you plan to position and
differentiate your fund.

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Slides alternate between explanations of what you should include (watermarked), and practical examples

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You can edit the template directly, or re-create your own from scratch using our outline as a guide

Certain sections may be longer, shorter, or omitted completely, depending on your unique background and strategy. We find that most
decks contain 10 or fewer slides. LP decisions typically take months, if not years. The deck is a tool to advance to the next step.
Rough Outline
Here is an overview of the sections you should consider including:

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Part I: Most important slides, which can essentially comprise the “executive summary”.
⬚ Background

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⬚ Differentiators

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Part II: Additional metrics and narratives -- use selectively
⬚ Founder History

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⬚ Track Record & Metrics
⬚ Sample Investments

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⬚ Investment Thesis
⬚ Investment Criteria

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⬚ Terms (this).

Part III: Optional / appendix slides

⬚ Follow-on Strategy
⬚ Co-Investors, Partner Network, Sample LPs
⬚ Executive Summary
Background

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The first slide after the title slide should be an overview of the GPs that answers (1) who are you and (2) what is compelling about you?
Ultimately, especially for an emerging manager, the LP is investing in the GP. Selling yourself is the most important piece of the deck.

Record & Metrics

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Note that there are additional sections to provide more detail on your experience and qualifications. See Founder History and Track

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We invest in emerging agriculture
technology startups.

We strive to support the brazen founders

willing to challenge the status quo and push
humanity forward.
 After 20 years in agriculture and 10 years as a
Mary software engineer, Mary Stewart founded Uprise,
Stewart one of the most successful agricultural tech startups
in the 2000s. Since then, she has consulted and
advised dozens of agricultural tech startups around
the midwest.

With her unique skill set, knowledge, and network,

• Founder of Uprise she has gained access to the most promising
• 30 years experience emerging agricultural technology companies, and
• Expertise in agricultural developed a proprietary methodology for predicting
tech the long-term value of these ventures.
Our Story
Here is where you can give a high
Mary Stewart
level look into your firm and what
Founder / GP
makes you unique.
After 20 years in agriculture and 10 years as
a software engineer, Mary Stewart founded
Uprise, one of the most successful
agricultural tech startups in the 2000s.
With her unique skill set, knowledge, and
network, she has gained access to the most
promising emerging agricultural technology
companies, and developed a proprietary
methodology for predicting the long-term
value of these ventures.
Emily Wilson
Founder / GP
After 20 years in agriculture and 10 years as
a software engineer, Mary Stewart founded
Uprise, one of the most successful
agricultural tech startups in the 2000s.
With her unique skill set, knowledge, and
network, she has gained access to the most
promising emerging agricultural technology
companies, and developed a proprietary
methodology for predicting the long-term
value of these ventures.
Differentiators

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How are you different? This section includes multiple different reasons why the fund manager might stand out from others. These can be
qualitative or quantitative. The goal is to prove to an LP you're uniquely able to see the deal, pick the deal, and win the deal. It’s

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important to have a detailed story with several data points supporting. Examples we’ve seen include:

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• Access to a specific network of founders

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• Unique thesis around a specific space
• Serving an overlooked geographic area

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Note that there are additional sections to provide greater detail on the differentiated strategy. This is simply an overview.

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ACCESS
We have unrivaled access to a global
network of agriculture and economic
experts across academia, government
affairs, and large industry. Our network
of advisors provides best-in-class
expertise for both investing decisions,
and also for supporting the
entrepreneurs we back.
NETWORK
We believe we can provide outsized
support as entrepreneurs go to market.
With greater influence and leverage in
the space, we will provide door-opening
introductions to potential customers, so
that our entrepreneurs can acquire large
customers early on.
DIFFERENTIATORS
EXPERIENCE
As 3x founders, we have encountered many of the
challenges and questions that entrepreneurs in this space
will face. We believe the best investors let entrepreneurs
operate autonomously, stepping in and providing support
when it’s needed.
 We have unrivaled access to a global network of agriculture and economic experts across academia,
ACCESS government affairs, and large industry. Our network of advisors provides best-in-class expertise for
both investing decisions, and also for supporting the entrepreneurs we back.

As 3x founders, we have encountered many of the challenges and questions that entrepreneurs in this
EXPERIENCE space will face. We believe the best investors let entrepreneurs operate autonomously, stepping in in
and providing support when it’s needed.

We believe we can provide outsized support as entrepreneurs go to market. With greater influence and
NETWORK leverage in the space, we will provide door-opening introductions to potential customers, so that our
entrepreneurs can acquire large customers early on.
GP History

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This section highlights the GP(s)’ professional experience. Like a resumé, this section should address the question: “What have you
done previously in your career that makes you qualified?”

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Note that we have separate sections to showcase investing track record for GPs who have them (including profiling companies and
highlighting metrics). To skip ahead to those examples, see Track Record & Metrics and Sample Investments.

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 • 3x SaaS founder with a total of $900 million+
in exits

• Founded Meetly in 2001 and sold to Zell Corp

in 2006 for $300m

• Bootstrapped to $10m in ARR and $100m

valuation

• Founded Treehugger in 2009 and sold to

BetaHex in 2014 for $600m

• Advisor at Krakatoa Ventures from 2012 - 2017

Emily Wilson • Personal investments include ZenPaper, Okeru,
Founder/GP Merton, and Bigly
 • 3x SaaS founder with a total of $900 million+ in exits
• Founded Meetly in 2001 and sold to Zell Corp in 2006 for $300m
• Bootstrapped to $10m in ARR and $100m valuation
• Founded Treehugger in 2009 and sold to BetaHex in 2014 for
$600m

Founded by • Advisor at Krakatoa Ventures from 2012 - 2017

• Personal investments include ZenPaper, Okeru, Merton, and Bigly

experienced Mary Stewart

Founder / GP

operators with
investments in • 10 years finance experience including investment banking and private
Jump Analytics equity (UBS and JL Capital)
• Joined Unicorn Biotechnologies as CFO in 2003, where she worked

and Zen Paper closely with CEO Dane Cook who went on to found Krakatoa
Ventures
• Led Unicorn through IPO in 2005
• Joined Krakatoa full time as a principle in 2007
• Lecturer at Stanford Graduate School of Business since 2009
Emily Wilson • Led Krakatoa’s investments in Jump Analytics, Okeru, and Efficient
Founder / GP
Office
 2006: Meetly sold to Zell Corp $300m 2014: Treehugger sold to BetaHex $600m

2001: Mary founds Meetly 2009: Mary founds Treehugger 2012-2017: Mary acts as advisor to
Krakatoa Ventures

2005: Emily joins Krakatoa Ventures as a principal 2009-Present: Emily works at Stanford School
of Business as a lecturer
2005: Emily leads Unicorn through IPO

2003: Emily joins Unicorn Biotechnologies as CFO

Track Record & Metrics

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For investors with a track record of investing either personally or at previous funds, this section provides the opportunity to highlight
past success in terms of well-defined metrics like multiples, IRRs, and DPI.

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 CAPITAL
$20 million deployed
39.9% Net IRR and 2.3x TVPI as of March 31st, 2020
Track COMPANIES

record & 20 investments

5 Series Seed/A rounds led

metrics OUTCOMES
1 IPO
3 acquisitions
 $20M 20 1
deployed investments IPO

39.9% 5 3
Net IRR as of March Series Seed/A rounds
acquisitions
31st, 2020 led
 IRR
Vintage Year Fund Size TVPI
(Gross/Net)

Track Fund I 2008 $25,000,000 51.0% / 43.3% 5.2x / 4.7x

record &
metrics Fund II 2013 $50,000,000 62.3% / 53.6% 4.3x / 3.5x

Fund III 2016 $55,000,000 55.0% / 42.9% 2.7x / 2.2x

Sample Investments

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This section profiles examples of companies the fund manager has invested in previously. This offers up an opportunity to provide
specifics on what those companies do, how they fit with the investment.

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SaaS remote conferencing Fundraising analytics Restaurant FP&A Internal messaging
tool platform management platform software for large
enterprises
Experienced founding Founded out of Stanford Founded by two engineers
team with previous exits GSB and restaurant entrepreneur Invested $1 million in the
Danny Meyer seed
Invested at $500k at the Invested $2 million to lead
seed the Series A Hit $100m ARR in under 5 Early customers include
years Rivercouch Technologies,
10x + multiple Lightspeed and Andreessen Nightbird Networks, and
have since led rounds Acquired by Expedia in Meetly
Currently valued at $1.7 2017 for $900m
billion Series C valued at $700 Founder also started
million ThemeBuilder
Founder investing in the
fund 4.5x multiple
SaaS remote conferencing tool

Experienced founding team with previous exits

Invested at $500k at the seed

Carried at 10x cost basis

Currently valued at $1.7 billion

Founder investing in the fund

Investment Thesis

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Here, the investor can provide a narrative around their investment thesis. This is often a story around the market today, predictions about
the future, and how the companies they invest in play a part in that future. A similar narrative structure might be the market today, gaps

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that exist, and how that investor will identify and invest in companies that fill those gaps.

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This section may also include criteria around the size and focus area of the opportunity. However, it differs slightly from the more

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structured Investment Criteria section that follows. The Investment Thesis presents a nuanced, abstracted, or intellectualized view of the
world which defines the more concrete investment criteria that follow.

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The difference between these two sections are illustrated in the sample slides.

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 AGRICULTURAL TECH
NEW PARADIGM OF
AGRICULTURAL TECH
FIRST GENERATION OF
Opportunity creation via
specialization

One-size fits all solutions.

Enterprise value creation driven
primarily by economies of scale.
Regional Vertical
specialization specialization
e.g. on-demand e.g. logistics
working capital analytics software
within the specifically for
midwest produce
In the first wave
We believe that with the influx of capital into the ecosystem,
of agricultural opportunity creation for the next wave of agricultural tech will be
technology driven by specialization. By building differentiated products that fit
unique needs of specific groups consumers and businesses, customers
startups, a one- will migrate to solutions that feel more tailored to them.
size fits all After achieving superior product-market fit within specific segments,
approach drove entrepreneurs will be able to drive further value to their customers by
providing adjacent products and services, charging a premium for “all
enterprise value in one place” convenience.
creation.
Investment Criteria

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This section details the criteria or structure the investor plans to apply when making investing decisions. Some examples of such criteria
include: company stage, geographic location, founder background, industry. These are typically well-defined, though some may be more

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subjective (e.g. “potential to reach $1 billion + in valuation” or “potential to create monopoly within its category”).

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Investment criteria
INDUSTRY FOCUS
Focused on serving a specific
segment of people or businesses
within the broader agricultural
tech and agricultural finance
space
STAGE TEAM EXPERIENCE
Showing early signs of product- Founding teams comprised of
market fit, with some revenue and experienced operators with 10+
a product live in market. years of industry experience
• Series Seed, A or B
• Some previous funding, but
generally not raising more than
$15m
Portfolio Construction Terms

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Before addressing terms, it’s common to include a breakdown of your portfolio’s construction. The key is to model out the portfolio so
LPs understand # of deals, check size, target ownership, geography, sector, target return, anything else. This is sometime included with

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the fund terms slide.

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 $75M 15-20 $3M-$5M
Fund size Portfolio companies Invested per company

50-50 split
10-15% All US-based companies
10x+
Deal ownership 50% on coasts Target deal return
50% in the midwest
Terms

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One of the last slides of the deck should provide specifics on the economic and business terms associated with the fund. This is usually
not a major point of differentiation, but needs to be addressed.

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 MANAGEMENT FEE

2.0%

$50M
CARRIED INTEREST

20% on profits
MINIMUM COMMITMENT

TARGET RAISE $1,000,000

Accredited or qualified limited partners only
Assumes a fund term of 10 years