Professional Documents
Culture Documents
EVERYWHERE WITH
SAP HYBRIS CLOUD
FOR SALES
Legal disclaimer
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without
the permission of SAP. This presentation is not subject to your license agreement or any other service or
subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this
document or any related presentation, or to develop or release any functionality mentioned therein. This
document, or any related presentation and SAP's strategy and possible future developments, products and
or platforms directions and functionality are all subject to change and may be changed by SAP at any time for
any reason without notice. The information in this document is not a commitment, promise or legal obligation to
deliver any material, code or functionality. This document is provided without a warranty of any kind, either
express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular
purpose, or non-infringement. This document is for informational purposes and may not be incorporated into
a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages
were caused by SAP´s willful misconduct or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results
to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-
looking statements, which speak only as of their dates, and they should not be relied upon in making
purchasing decisions.
AWARENESS
ACTION
INTEREST
CONSIDERATION
DISCOVERY
CUSTOMERS
CONTROL
THEIR
JOURNEY
DIGITAL DISRUPTS SALES
Realtime Convenience
Reliability Relevance
THE CHANGING B2B CUSTOMER
57%
of the way towards making
a decision before reaching
out to a potential vendor.
*Source: Forrester on B2B
TRADITIONAL AWARENESS
SELLING IS INTEREST
DESIRE
OBSOLETE ACTION
THIS IS NOT
YOUR
CUSTOMER‘S
JOURNEY
ANYMORE!
YOUR TOOLS
DON’T DO WHAT
YOU NEED
74%
OF CRM DEPLOYMENTS
FOR SALES HAVE POOR
USER ADOPTION.
SAP commissioned research: 900+ Global Execs across Sales, Marketing, Customer Service, and Commerce
SELL SMARTER. ACT FASTER. BE RELEVANT. EVERYWHERE
SAP HYBRIS SAP HYBRIS SAP HYBRIS Cloud SAP HYBRIS Cloud
Cloud for Sales Cloud for Service for Social Engagement for Customer TRIAL
End-to-End mobile End-to-End mobile SAP Hybris Cloud for via SAPSTORE
solution from Lead solution for field service Service + Entry level Digital Cloud
to Quote Customer service 1:1 customer interaction CRM for small teams,
Real-time Analytics across every channel: through social channels with sales and service
Sales collaboration email, web, phone, Integrated with enterprise-grade
social, SMS Facebook, Twitter, capabilities
Industry solutions
YouTube etc. Try for 30 days and
then upgrade
ANALYSTS AND INFLUENCERS TESTAMONIALS
SAP Hybris
Cloud for Sales
Comprehensive
Mobile-First
Forrester CRM, Market Overview: Gartner,
Enterprise SFA Solutions, Customer Momentum SFA Magic Quadrant,
December 2014 2015
Effectiveness
SAP HYBRIS CLOUD FOR CUSTOMER USE FOR ONLY 1-1
MEETINGS. NOT FOR
Manufacturing CPG & Retail & High Tech & PUBLIC USE AS ALLServices &
Media, Sports,
Wholesale Telco Public Sector
Life Sciences CUSTOMER
Entertainment, TravelLOGOS ARE
NOT APPROVED
SAP STRATEGY FOR SALES LEADER
SELL SMARTER
Supporting the Spectrum of Industries: Manufacturing – Consumer Products – Services and More
…
Productivity & Personalization Sales Marketing Account & Territory Management
Flags Quick Creates Map Views
Tags Field Extensions Graphical Views • Target Segments, Email Campaigns Account & Contact Update, Merging, Relationship
Shelf Workflow • Promotion Calendar View management
• Mass Activity & Lead Generation 360 Customer Intelligence, Change history
Territory management & Alignment
Groupware Integration
Full-Featured support for MS Outlook , Google Opportunity Management & Insight
Gmail and Lotus Notes, Server side via
partner (e.g. Office 365)
Easy Lead, Opportunity, Activity Management & timeline
Tailored sales methodology, Guided Selling
Integration Competitor insight, Partner Management
Notes History
Pre-built integration to SAP ERP & CRM, SAP JAM
Partners like InsideView, D&B 360, Xactly & more
Mashups with most other apps Visit Management & Execution
Complete Activity and Task Management
Visit and Route Planning and Execution, Map Views
Collaboration & Social Survey Design and Execution
Feeds, Followers and @mentions
Internal, Customers, Partners
Deal Sites, Social Selling
Quote & Order Management
Integrated pricing and transactional document
creation with SAP ERP or CRM
Real-Time & Predictive Analytics Mobile online & offline order capture
Embedded & Custom Dashboards, Forecasting CPQ through partners
Mash-ups with SAP BW & Business Objects Signature Capture
KPIs, embedded & ad hoc reporting
Broadcasting Mobility
Local & Global Administration Platform Complete mobile apps, no extra cost
Real-time, scalable, powered by SAP HANA Support for iPad, iPhone, Android, Windows Tablet, Apple
Simplified enhancement tools for power users Watch
Easily extended for tailored UX and business processes Responsive UI with Off-line support
Business Card Scanner
SAP HYBRIS CLOUD FOR SALES
#1 #2 #3
Extending the Core Differentiate with Experience, Insight, Leapfrog with Omni-Channel Selling,
Integration, and Industries Industries and Predictive Analytics
Accounts / Products / Visit Plans & Embedded Sales
Sales Marketing Sales Planning Forecasting
Contacts Pricing Surveys Industries Predictive Performance &
Analytics Effectiveness
Sales Partner Customer
Leads Opportunities Activity Planner
Quotes Management Insight
Product
Next-gen.
Territory Collaboration & Activities / Sales Travel / Offline Mobile Content &
Commissions User Exp.
Management Feeds Groupware Intelligence Learning Catalog Mgmt**
Common Components
DESCRIPTION
Orchestrate campaigns and create target groups to
turn marketing interactions into sales opportunities
KEY DIFFERENTIATORS
Integrated with SAP Hybris marketing and
key partners like Marketo
One-click creation / Update of target groups Leverage insights to create target groups
from Account & contact data sets. Design Campaigns with Trigger for Sales
Trigger omnichannel marketing campaigns
SALES MARKETING
DESCRIPTION
Delivers a holistic view of the customer to keep
everyone working from the same page with the
ability to capture, monitor, store, and track all critical
information about customers, prospects, and
partners.
KEY DIFFERENTIATORS
Real integration with SAP ERP and SAP CRM Holistic 360 View
providing a consistent view of the customer
across the organization
Maintain satisfaction and loyalty
Omni-Channel interaction
Focus on your most profitable customers
ACCOUNT AND CONTACT MANAGEMENT
ACCOUNT AND CONTACT MANAGEMENT
DESCRIPTION
Define, create and realign complex territories
all through a easy to use user interface.
KEY DIFFERENTIATORS
Can manage complex territory rules all through one
system. Can integrate with territory definitions in
SAP ECC or CRM on premise allowing an
organization to leverage existing investment.
Easy Quick Territory Realignment
Simple to Create Territory Rules Based
on Changing Business Requirements
Deep Analytics using Territory Dimensions
TERRITORY MANAGEMENT
TERRITORY MANAGEMENT
DESCRIPTION
Manage potential business opportunities with
automated tools to qualify, score, route, and
nurture in order to convert them into sales.
Automatically age leads and notify when they
are not addressed.
KEY DIFFERENTIATORS
Manage the end to end process
of deal management Improved sales efficiency
Use predictive application to score Streamline the sales process
and suggest potential deals
Work in high potential Leads
Shorten sales cycles
LEAD MANAGEMENT
LEAD MANAGEMENT
DESCRIPTION
Accurately characterize business opportunities and
gain visibility into pipeline health
Leverage best practices and collaboration to ensure
effective and consistent sales processes
KEY DIFFERENTIATORS
Embedded collaboration and feed
Flexible sales methodology modelling
Comprehensive analytics
Increase revenue by winning more deals
Improve sales forecasting & outcomes
Accelerate deals and improve sales
effectiveness with pipeline visibility
OPPORTUNITY MANAGEMENT
OPPORTUNITY MANAGEMENT
DESCRIPTION
Plan, define, create and edit forecast and
quotas based on numerous dimensions.
Leverage existing analytics and MS Excel
KEY DIFFERENTIATORS
Easily run ‘If-Then’ analysis leveraging real time
data in Cloud for Sales
DESCRIPTION
View, plan and create activities to manage
customer interactions during customer
relationship lifecycle across different devices.
KEY DIFFERENTIATORS
Receive recommended activities and best
content for each buying stage
Create consistent engagement models
Manage calendar across multiple – channels
Creation of Multiple Activities at one Shot
Easy creation of follow-up documents
Quick Appointment creation via iPad
ACTIVITY MANAGEMENT
ACTIVITY MANAGEMENT
DESCRIPTION
Enable your field sales personnel to plan and record
site visits and activities while on site at the account.
KEY DIFFERENTIATORS
Turn portables into a personal itinerary planner
Perform surveys and audits to monitor
key areas in stores
DESCRIPTION
Create dynamic surveys with a easy-to-use, intuitive
tool that allows you to gain insight by capturing
customer information and sentiment anytime,
anyplace
KEY DIFFERENTIATORS
Available with offline capabilities on the iPad
Relate surveys to business objects like visits,
activities, opportunities, etc. Create of surveys by the Line of Business
Personalize customer surveys
Execute surveys in multiple channels
Attach surveys to business objects
SURVEYS
SURVEYS
Design checklists, product, competitor product, and Assignment to sales / service org
external surveys Add products / competitor products to surveys
Define survey validity of corresponding type
Enable pre-filling of previous answers View aggregated survey results in HTML5
Enable display in matrix form Question level survey attachments
Design survey with different question types, such as multi- Question Bank Maintenance
choice select single / multiple, amount, quantity, text Survey Question Glossary (for on-going question reuse)
Reporting via survey, question and answer categories Pre-defined survey responses
Scoring of Surveys Target Group Creation from Standard Survey Reports
Branching logic to move from one question Survey Categorization
to another based on response
Mandatory questions
QUOTATION MANAGEMENT
DESCRIPTION
Flexible quoting capabilities enable you to deliver
compelling offers, provide consistent accurate
pricing, and streamline the sales process
KEY DIFFERENTIATORS
Flexible pricing leveraging native pricing or SAP
CRM or ERP Pricing
Follow-on order creation in ERP
Accelerate sales cycles
Improve revenue and margin
Streamline quote-to-cash and reduce
processing errors
QUOTATION MANAGEMENT
QUOTATION MANAGEMENT
DESCRIPTION
Easy to use fully functional order capture capability
to equip your sales team to submit Customer orders
for processing to ERP
KEY DIFFERENTIATORS
Order simulation for updated pricing
and product attributes
Fully integrated to SAP ERP & CRM
for pricing & processing Accurate Order Pricing
Order Transfer and status management Expedited Order Approval workflow
Improved customer service & satisfaction
Capture on any device on or offline
SALES ORDERS
SALES ORDERS
DESCRIPTION
The product catalogue is used throughout Cloud
for Customer. Products can be added to leads or
opportunities, identified by text analysis for tickets,
or used as one of the criteria for categorizing and
routing customer tickets.
KEY DIFFERENTIATORS
Strong links to SAP’s Material Master capabilities
Native Integration between C4C and
SAP back office
SINGLE SOURCE OF TRUTH Leverage your existing investment
FOR PRODUCTS in Material Master
PRODUCTS
PRODUCTS
Products provides you with information about Leverage the investment in existing back office
the products offered by your organization. material management and pricing configurations
The product catalogue and pricing information Integrated into your existing SAP Quote to Cash
can be imported from your SAP ERP or CRM processes
system or created by your system administrator. Change History for Product Lists
You can flag an item or add it as a favourite to GTIN – Global Trade Item Number support
find it quickly in your shelf. You can also tag an Offline Access to Products Lists
item to find items in the tags shelf.. Customer reference number
Add products to leads and opportunities and
to deliver quotes
Record information about registered products
for Service and Warranty Management .
Understand what your competitors products are.
PRICING MANAGEMENT
DESCRIPTION
Different pricing options: Stand alone, ERP/CRM
external pricing or ERP/CRM integrated pricing
using predefined integration in order to be consistent
across all customer interactions.
KEY DIFFERENTIATORS
Standard integration for pricing and currency
conversion rates with ERP
Consistent pricing across all customer
interactions
SINGLE SOURCE OF TRUTH Low maintenance cost using standard
FOR PRICES pricing integration with ERP and CRM
PRICING MANAGEMENT
PRICING MANAGEMENT
DESCRIPTION
Real time standard analysis reporting and
predictive analytic applications at the fingertips
of the sales team, delivering information when
and where it is needed through Interactive
dashboards & Homepage landing KPI tiles to view
status and initiate drill down analysis
KEY DIFFERENTIATORS
Embedded Reports
Real time reporting and analysis Deliver Intelligence where it’s needed
Easy of use tool to create custom reports Improve business decisions
by the line of business
Use to Maximise revenue and customer
Internal and External Data Sources
satisfaction
Standard and Custom Reports Embedded Focused reports in Sales object facets
Join and Combine Data Sources Report to report navigation
Data Source – Content Documentation Drill down capabilities
KPI Monitoring with traffic light thresholds and Quick Filter reporting
contextual reports WorkCentre & Role based assignment for report security
Scheduled Broadcasts for Reports & Dashboards Local & Global administration of report objects
Interactive Dashboards with drill down and report Custom Fiscal Year
management features Relative selections for report filtering
OLAP based analytics for advanced reporting Export report object work lists to Excel
KPI Text Headline analysis Configure Reporting Actions for business roles
Advanced real time analysis in Excel using Add-in Fully control & manage imported external data
Collaborate around reports, KPIs, insights Migrate report objects between tenants (test & live)
Integration to SAP Business Warehouse
Key Figure design for inclusion in reports
CUSTOMER INSIGHT **
DESCRIPTION
Easy-to-use, intuitive, dashboard that allows
sales managers and professionals to access
their most important sales information
KEY DIFFERENTIATORS
Insight views are a key differentiator
in the marketplace
DESCRIPTION
Track your performance in real time and proactively
drive the right opportunities to close. Forecast and
perform what-if analysis to learn where to focus
KEY DIFFERENTIATORS
Integrated access to SAP BW for
advanced reporting
DESCRIPTION
Effectively drive revenue through your partner
channels with partner data management, lead
routing, collaborative opportunity management,
and partner program management.
KEY DIFFERENTIATORS
Intuitive and tailorable user experience
for partner users.
Simplified program management. Incremental revenue growth
Improved value proposition through
partner value add
Improved sales coverage through
extended market reach
PARTNER CHANNEL MANAGEMENT
PARTNER CHANNEL MANAGEMENT (Portal Homepage)
PARTNER CHANNEL MANAGEMENT
Service Tickets
Lead Management Service ticket creation and maintenance
Maintain Accounts, Contacts, Products, through Self Service Portal
Activities & Attachments Rule based routing & notification in C4C
Lead qualification, assignment, Escalation management, Knowledge Article
routing, notifications, and scoring Analytics
(including predictive scoring)
Create & track marketing & sales campaigns
High Tech Design Registration
Lead conversion processing
Manual creation and/or mass upload
Lead Funnel Analysis, Planning
of Design Registration
Deal Registration reports End Customer Aliasing, Duplicate Check
PARTNER CHANNEL MANAGEMENT - Cont’d
Partner Portal
Partner Contact Invitational flow
My Company Profile & my Profile
Display Leads and Lead Details
Display Opportunities & Opportunity Details
New Accounts Widget in the Partner Portal
COLLABORATION AND FEEDS
DESCRIPTION
Native collaborate with Account team
Pre-Built integration to SAP JAM
Share updates to Accounts, Contacts,
Opportunities etc.
Collaborate and share content with external
participants (customers/partners)
KEY DIFFERENTIATORS
Leverage the collective genius
Collaboration throughout all SAP application in the
business context Improved sales efficiency
Always stay up to date
Holistic collaboration approach
DESCRIPTION
Native Integration to SAP ECC and CRM Systems
and S/4HANA
KEY DIFFERENTIATORS
Created, maintained and supported by SAP on
a customer’s existing PI Platform or via Hana
Cloud Integration
DESCRIPTION
Groupware integration allows for the sales rep to
easily link their appointments, e-mails, and tasks
with their accounts in the C4C system, keeping the
interactions with the customers up to date.
KEY DIFFERENTIATORS
Native support for Outlook, Lotus Notes and Gmail
DESCRIPTION
Control the system behavior giving system
administration tools to business users. This is
possible thanks to its easy of use and powerful
capabilities
KEY DIFFERENTIATORS
Control the system behavior in desktop and mobile
devices using the same tools
Adapt to the ever changing sales world
Deployment of changes in mobile
BUSINESS USER ADMINISTRATION
DELIVERING AGILITY
ADMINISTRATIVE FUNCTIONS
ADMINISTRATIVE FUNCTIONS
DESCRIPTION
Create, change and manage different Organizational
Structures with a flexible easy to use tool.
KEY DIFFERENTIATORS
Can integrate with current Organizational Structures
in SAP ECC or CRM On Prem.
DESCRIPTION
Manage Business Roles and Access
Assign Business Roles to one or multiple users
at once
Copy access rights from other user
Exception Handling
Create field level access rights
Create access right based on attributes like
location, org unit, etc.
Easy localization
KEY DIFFERENTIATORS Strong and time efficient admin space
Creating page layouts according to business roll Easy user management
Central access control
DESCRIPTION
Standard workflows catering to the most popular
uses of business automation. These workflows
can be used as they are, or adapted to local needs
KEY DIFFERENTIATORS
Guided flow for rules creation
Flexible notifications to business users
DESCRIPTION
Easy-to–use with built-in social collaboration,
tagging, flagging and in-line editing. The Shelf
enables sales people to personalize their experience
and find important information easily
KEY DIFFERENTIATORS
Unparalleled UI/UX of any customer application
in the market
Consistent look and feel across all tablet, Improved sales efficiency
smartphone and browser Tailored experience to fit sales needs
Increased adoption via consumerized
user experience
Beautiful UX, mobile first, Social everywhere, Drive adoption via “consumerized” user experience
persona-based, predictive applications, Tailor experience to fit your sales needs
pre-integrated Consistent look and feel across all tablet, smartphone
Dynamic User Interface Based on Business Role and browser
or Business Process Offline mobile configuration
Manage and Assign Page Layouts Based Language Adaption & localization
on the Object or Business Role Type Ahead Search
People and Navigation SSO Support
Quickly find tagged items Download center for easy MS Office add ins
Access all the information you need quickly Business Card Scanner
at a glance via Feed, Search,
SAP JAM for social collaboration
Quick create and short-cut capabilities
Improved sales efficiency
EXTENSIBILITY
DESCRIPTION
Create a user interface that works for your business
needs with no coding or heavy lifting required.
KEY DIFFERENTIATORS
Integrate custom fields with 3rd party solutions
as well as SAP ECC or CRM on premise
Simplified extensibility
Add, Edit, Remove Extension Fields
Enable Extension Fields for Further Usage in Reports, API’s, Enterprise Search
Reorder Fields & Facets
Re-label Fields & Facets
Hide or Enable Fields, Tabs, Sections and Facets
Create Mashups for URL’s, Data or HTML
Create Custom Reports and Assign Based on User or Role
Create Custom Tiles for Customer Insight
Create Advanced Workflows
Control Data Access
Create Custom Filters
Create Custom Business Objects
Multi-Value & Multi-Select code lists ?
Reordering of panes/sections in a facet
Change Span layout for Page containers (Width & depth of panes in a facet)
Copy & Paste sections between Facets
Hover or explanation text for tabs/facets
RUN YOUR BUSINESS FROM A MOBILE DEVICE
DESCRIPTION
Support for iPhone, iPad, and Android devices
means you’ll have more meaningful customer
interactions anytime, anywhere
KEY DIFFERENTIATORS
The most superior UI/UX in the market
Online and Offline capabilities
Tablet access Store Check-In for Retail - GPS Capture during check-in
Smartphone access HTML Mashup Support
Offline read, create, update Barcode Scanning
Advanced offline capabilities Multiple Tab Support
(high volume scenarios, data distribution rules etc.) Smartphone Layout Optimization (beta)
Mobile customization & administration Business Card Scanner
Mobile dashboards & KPI monitor Lost Connectivity Detection
Advanced mobile analytics with multi-level drilldown Offline Configuration
Metadata driven mobile extensibility Enterprise device management - SSO, upgrades, security
Mobile SDK
iOS & Android Support
Windows 8.1 tablet support
THANK YOU!