IN DUSTRIAL

G
DESI N
 Agenda
INTRODUCTION
01

02 CASES THAT VIOLATES

03 CASES THAT ABIDES

04 COCLUSION
INTRODUCTION
 INDUSTRIAL DESIGN ACT

“Industrial design act No.22 of 2016 “Before talking about

the industrial design act we should be familiar with the term
“design”. What does it mean? It is the features of a product that
is caught by the viewer's eye including any (2d) like color, pattern,
and lines or (3d) like shapes not including any mode, principle,
construction that is mechanical as its features is not covered by industrial
design as the eye should be the only judge whether the design is pirated or
not So why should the industrial design be protected? Because grabbing the
attention of the consumer requires the product to have an aesthetic look that takes
months in designing so the industrial design act that was released in 2016 to assure
the designer that their designs will only be used by them provides legal protections.
Imagine if you spent months designing a product and after the product became
successful you realized that a company started to manufacture a similar-looking
product. What are the legal protections that will be taken, that's what we will see in
the next case…
CASES THAT VIOLATES
 INDUSTRIAL
DESIGN ACT

v In January 2017, the famous company for sports

cars BMW accused Mazz Auto group of stealing
their designs of different spare parts in their cars by
using them in bogus products, also they sold these
parts on their online website fake BMW badges
and wheel rims which are designed by BMW. BMW
demanded 2,000,000 dollars for the damages they
caused. According to “United States Code – 35 USC
17 for design patent “, later, BMW Won the case.
CASES THAT ABIDES
INDUSTRIAL DESIGN ACT
Instantly recognizable, the Coca-Cola contour bottle is a
masterpiece in industrial design that dates to 1915 when the
Coca-Cola Company asked its bottle suppliers to design a new
bottle that would be distinctive and instantly recognizable -
even in the dark. Designer Earl R. Dean took up the challenge,
and following instructions issued by his boss aimed to produce
a design based on the ingredients of the drink. Unable to find
any reference images for either the coca leaf or the Kola nut,
Dean instead used an image of a cocoa pod from his
encyclopedia as inspiration, leading to the iconic ribbed bottle
shape we know and love today. And no one else was able to
use it as it is preserved to Coca-Cola’s industrial design rights.
Conclusion
 Conclusion
Due to the misunderstanding between copyright, patent, and industrial design we will connect
them together to understand the act of each point.
Let’s imagine a Team starts to think about an invention or idea to make it real and they want to
register the idea as their own so That’s considered a patent then they start to design it as a hard copy,
but they want to protect their design, so they resort to the industrial design act that encourages the
creation of designs and development of creative industries through enhanced protection of designs. In
the end, they give permission for the sellers to sell the product without changing or editing it, that’s
the copyright. We can summarize it in short sentences: pre-step before the formation (patent),
protecting the design (industrial design), and giving permission to the traders (copyright)
INDUSTRIAL DESIGN ACT

Thank You