LABU2060

Pitch Presentation I
LEARNING OUTCOMES

By the end of this lesson, you will be able to:

• analyze your audience;

• identify the components/sections of your pitch;

• develop the details of your innovation/ solution, and

• identify a target market for your innovation.

A MEANINGFUL PITCH
HTTPS://HBR.ORG/2020/05/WHAT-MAKES-A-GREAT-PITCH (VIA HKUST LIBRARY)

• Know your idea

• Know your audience
• Appeal to their interests
• Tell relevant and meaningful stories
• Make your evidence relatable to them
• Show a detailed awareness of expenses
• Make an argument for revenue and growth
• Use effective visuals and presentation skills
MINITASK: YOUR
AUDIENCE
Your team will be pitching your idea to a
mixed audience of your SE’s internal
selection committee and outside investors.
In your teams, discuss what might be the
interests of these respective groups. Think
about the differences in how they might
value their investment.
Also, consider how you might address each
group during your pitch.
MINITASK: DEBRIEF
Internal selection committee
• Being consistent with their focus
• Making a meaningful social impact
• Sustaining operations
• Using the donated $1M wisely
External investors
• Reliable return on investment
• Making a meaningful social impact
• Using their own money wisely
 Your team can use our awareness of your audience
beyond just appealing to their interests.
You can also consider the following.
AUDIENCE • Your relationship with them
AWARENESS+
HTTPS://WWW.UVU.EDU/ENTREPRENEURSHIP/ST • The things you have in common
ART-YOUR-STARTUP-BLOG/2019/PITCHTIPS.HTM
L
• The references that they’d relate to
• The stories that would be meaningful to them
• The language that would build rapport with them
 Pitch Sections
Value Proposition
The Problem
The Solution
Target Market and Opportunity
YOUR PITCH Competition
Business Model
Financials
Road Map
Investment and Use of Funds
Recap and Call to Action
TASK 1: YOUR INNOVATION
By now, your team should know the social issue and
SE for Phase II.
It’s time to start thinking about your innovative idea.
In your teams, be prepared to share:
• Your innovative idea
• What makes it innovative
• The business model for your idea
• The name and features of your idea
TASK 2: TARGET MARKET(S)

In your teams, begin thinking about your target market(s). Also think about starting
with a manageable market(s) then scaling up.
• Who would use your idea?
• Who could pay for your idea (may be different)?
• Where are they located?
• What is the size of this group(s)?
• What would be the projected size of this group(s)?
• What is your potential to expand to other groups?
 Continue thinking about the target market(s) for your
innovation.

• What are the demographics of the market(s)?

HOMEWORK • What is the current size of the market(s)?

• What was the size of the market(s) 5 years ago?

• What could be the projected size of the market(s) 5 years

from now?