Enhancing Student

Recruitment
through Effective Agent
Channel Strategy
Introduction

Optimizing Student Recruitment

01 for St. George's University
through Agent Channels

Roles and responsibilities of

02 International Student Recruitment
Management at St. George's University
Importance Of Agent
CHANNEL RECRUITMENT
Significance of agent channels in international student Effectiveness of Agent-Assisted Benefits of Agent Channel Reach:
recruitment. Recruitment.

• Wide Network: - Schools

A 2016 survey of US colleges and - Colleges
Key Benefits of Agent Channels: universities found that about four - Training Centres
37% in ten (37%) were working with
education agencies at the time

• Local Expertise
Market Expertise

A similar survey from 2021

49% put the proportion at just
Personalized Guidance
under half (49%). Diversification of Student Sources:

• Geographical Diversity
And now, a little more than a
Increased Reach year later, a new survey of US
66%
colleges finds that 62% of • Cultural Backgrounds
respondents are actively
engaged with agents
• Program Diversity
Time and Resource Efficiency

Of those that aren’t already

working with agents, nearly
Research from Core all (98%) say they are
98% considering partnering with
agents in the future.
KEY INGREDIENTS FOR A SUCCESSFUL
AGENT-CHANNEL RECRUITMENT
STRATEGY

Clear Value
Proposition

Strategic
Partnerships

Targeted
Marketing

Streamlined
Communication

Continuous
Training
 Implementation of the Strategy:

01 “Breaking Barriers: St. George's University - Your Path to Medical

Dreams”
"Changing Horizons: Opportunities and Challenges for Indian Medical
CLEAR VALUE 02
Students Amidst Ukraine's Conflict"
PROPOSITION "Capitalizing on Competitive Tuition: A Strategic Opportunity to
03
Boost Enrollment at St. George's University"
HOW ST. GEORGE'S
UNIVERSITY'S UNIQUE
SELLING POINTS CAN BE 04 "Unlock Exceptional Clinical Training Opportunities at SGU
TRANSLATED INTO and Elevate Your Medical Career"
COMPELLING MESSAGES FOR
AGENTS.

05 "St. George's University Earns MCI Approval,

Boosting Enrollment Appeal for Indian Students"
We need to define and communicate with our
agents what sets St. George's University apart from
other institutions.
06 "Expanding St George's University: Meeting the
Demand for Healthcare Professionals Worldwide"
Implementation of the Strategy
CLEAR VALUR PROPOSITION (CONTINUED):
A concise comparison of cost of becoming a specialized
doctor in India versus the US.

Market Research:

INDIA St George's University

• 5 year MBBS after completing grade 12. • 5 years program after completing Grade 12 in India
• Cost for most recognized private universities: 80 Lakh INR • Year 1 Preclinical Fees:
Referrals and Recommendations
Approximately 100,000 USD for the complete program
• Year 2-3 (Basic Sciences Tuition: 160,000 USD
• Post completion, a student can now practice as a General
• Year 4-5 (Clinical Sciences) Tuition: 188,000 USD
Physician with an average beginning salary of
6 Lakh INR P.A ( approx. 7500 USD) • Total 5 year cost: 348,000 USD (2 Cr 89 Lakh)
• A student can now continue work and get an exponential • A student can now start his/her PG Residency program & earn upwards
salary rise within the next 10 years upto of 57,000 from PGY 1 upto 70,000 USD in PGY 3
20 Lakh INR P.A (25,000 USD).
• Approximately 1.75 lakh students after completing MBBS give the
NEET PG exam to further specialize in their choice of medicine,
where the available seats are 19,000 (including both
government & private)
• Of the 9000 students who study at Private colleges end up
spending an average of 65 Lakh INR per year ( 79,000 USD),
which adds up to 1Cr 95 Lakh INR ( 235,000 USD) for the 3 yr PG MD.
• Total Cost of MBBS + PG = 80 Lakh + 1 Cr 95 Lakh
= 2 Cr 75 Lakh ( approx. 331,000 USD)
 Implementation of the Strategy
EVALUATING AGENT
STRATEGIC PARTNERSHIPS: PERFORMANCE AND
MAINTAINING A MUTUALLY
Process of Identifying and Onboarding Reputable Agents BENEFICIAL RELATIONSHIP
Market Research:

This research will help us informed decisions about selecting agents who align with our objectives and values. By conducting thorough • Performance Metrics
market research, we can identify the right partners, establish a strong foundation and ensure that our strategic partnerships are built on
trust, reliability, and a mutual understanding of market dynamics, ultimately leading to successful and sustainable business
relationships.
"Enhancing Agent Selection and
Onboarding: Leveraging KPIs and CRM
Tools for Success"
Referrals and Recommendations

• These referrals are typically based on firsthand experiences or established relationships, ensuring a level of trust from the outset. • Regular Reviews
• Seek endorsements or testimonials from industry peers, clients, or partners who can vouch for our university’s reliability, "Enhancing Agent Success:
competence, and integrity. Implementing Regular Performance
Reviews and Constructive Feedback for
Onboarding Reputable Agents"
Due Diligence

• This process helps ensure that we are entering into partnerships with trustworthy and capable agents who can contribute
effectively to our strategic goals while minimizing risks and potential negative impacts on our business. • Data Analysis
"Optimizing Recruitment Strategies:
Face-to-Face Meetings Analyzing Student Demographics,
Application Success, and Conversion
• These meetings are a crucial component of establishing strategic partnerships as they provide a direct opportunity for in-depth Rates by Agent for Informed Onboarding
discussions, relationship building, and evaluating the trustworthiness and capabilities of potential agents. of Reputable Partners"
 Northern India Market Breakdown:

Implementation of the Strategy: State/UTs Total Colleges Total Seats

TARGETED MARKETING Andhra Pradesh 1 50

Bihar 1 100

Chattisgarh 1 100

• Our next aim will be to highlight the significance of tailoring recruitment efforts to Delhi 1 107

the unique preferences and characteristics of the Northern India market. Madhya Pradesh 1 150

Maharashtra 1 50
• There is a high potential for Northern India as a prime market for medical education Orissa 1 150
abroad Pondicherry 2 200

Rajasthan 1 100

Uttrakhand 1 100

CUSTOMIZED STRATEGIES: Total 11 1,107

Showcasing Alumni Success:

STATE Colleges Seats
• "Northern India's Rising Stars: Inspiring Success Stories
Geographical Coverage: from SGU Alumni“ Chandigarh 1 150

• "Expanding Horizons: Nurturing Global Awareness and Delhi 10 1497

• "NEET-UG 2023: Over 70% of Top Medical
Personal Growth Through High-Quality Medical Gujarat 39 6900
College Entrants Hail from Nine States,
Education Abroad"
Revealing Key Geographical Trends" Haryana 15 2185
Global Exposure and Cultural Diversity:
Himachal Pradesh 8 920
Market Size and Potential: • "Diverse Student Body at SGU: A Global
Community with a Strong Presence from India" Jammu & Kashmir 12 1347
• "Unlocking the Potential: Navigating India's
Competitive NEET Landscape with Limited Punjab 12 1775
Seats" Alternative Route to Medical Education:
Uttarakhand 8 1150
• "Bridging Dreams: SGU's Second Chance Pathway Total 105 15924
for Aspiring Doctors, Without the MCAT"
 Implementation of the Strategy
STREAMLINED COMMUNICATION
Why is it essential?
• It is essential because it enables real-time information exchange, instant updates, and efficient data management
• Technology Integration is a must
• Timely Response Mechanisms
• Improved Agent Satisfaction
• Efficiency and Productivity
• Regular Feedback Mechanism:

It is important to maintain a Mutually Beneficial Relationship!

Open Communication Ongoing Training and Support

Online Portal Timely Updates

 Implementation of the Strategy INTERACTIVE TRAINING

Continuous Training Case Studies and Scenarios

• "Empowering Agents through Real-World Scenarios:
A Interactive Training Approach with Case Studies"
• Outline plans for training agents about new programs, admission requirements, and any updates.
• Webinars, workshops, and online resources that will be provided to agents

Role-Playing Exercises
• "Interactive Training: Elevating Communication and
Plans for Agent Training Problem-Solving Skills Through Role-Playing with
Agents"
Top Selling Program Admission Requirement Timely Information
Trainings: Updates Dissemination
BENEFITS OF CONTINUOUS
• "Empower Your Success: • "Keeping Agents Informed: Stay • "Empowering Agents with Timely
Specialized Training Sessions for Up-to-Date on Admission Information: A Strategic TRAINING
Agent Confidence
Top-Selling Programs with In- Requirement Changes for Student Communication Plan for Program
Depth Curriculum and Career Eligibility" and Requirement Updates" • "Empowering University Agents: The Role of
Insights" Confidence in Elevating Student Recruitment
Success"

Training Delivery Channels Adaptability

• "Staying Ahead of the Curve: The Vital Role of
Webinars Workshops Online Resources Continuous Training in Adapting to Evolving
Markets and Student Demands for Competitive
• "Engage Your Audience with • Dive Deep into Visa • Creating a Comprehensive Excellence"
Interactive Webinars: Processes and Scholarships Online Resource Hub for
Exploring Program Details through Interactive Self-Paced Learning"
and Application Procedures" Workshops"
Measuring Success
KEY PERFORMANCE INDICATORS (KPIS)
• Enumerate quantifiable metrics like the number of
inquiries, applications, and enrolments generated
through agents.
QUANTIFIABLE
METRICS
Inquiries Generated
• "Analyzing Key Performance Indicators:
Examining the Impact of Inquiries through
Agent Channels on University's Initial
Interest"
Enrolments Achieved
• "Unlocking Growth: Tracking Student
Enrollment Through Agent Efforts as a Vital
Key Performance Indicator for Revenue
Enhancement in Recruitment"
Applications Submitted
• "Unlocking Success: Evaluating Prospective
Student Recruitment with Applications
Metrics"
Conversion Rates:
• “Recruitment Success: Analyzing Conversion
Rates to Optimize Performance"
QUALITATIVE
INDICATORS
Agent Satisfaction
• The Impact of Agent Satisfaction on
University Support and Collaboration"
Student Feedback
• Leveraging Key Performance Indicators to
Enhance Student Satisfaction and
University Reputation"
Agent Performance Reviews
• "Unlocking Excellence: Leveraging
Agent Performance Reviews for
Informed Training and Support
Decisions"
 Long-Term Growth
SCALING THE STRATEGY

PHASE 1: ONBOARDING AND INITIAL SUPPORT (MONTHS 1-

Technology Integration
3)
• Identifying Prospective Agents
• Training and Onboarding
• Resource Development:

PHASE 2: STRENGTHENING RELATIONSHIPS (MONTHS

4-6) How will these strategies evolve over time to accommodate a growing
• Regular Communication
• Performance Evaluation network of agents?
• Online Resources

PHASE 3: SCALING OPERATIONS (MONTHS 7-9)

Localized Strategies
• Expansion Planning
• Technology Integration
• Resource Management

PHASE 4: ONGOING GROWTH AND ADAPTATION (MONTHS 10-12 Agent Collaboration

AND BEYOND) • Highlight the role of agents in suggesting improvements and
adaptations to the recruitment strategy.
• Localized Strategies
• Explain the university's commitment to a mutually beneficial
• Agent Collaboration relationship.
Thank you for your
attention and
participation!