.Native-inspired environmentalfriendly spa, massage and detoxification center. A verdant GREENTOUCH WELLNESS CENTER.

SPA MARKETING STRATEGIES

Train staff [therapists, massage assistants] to do some sales talk/convincing What to do: after a service, talk to the client eg.

Sir/mam, marami po kayong swollen nodules/stiff muscles. Balik po kayo next week para i-Swedish massage ko naman kayo para talagang lalo nang maging smooth ang muscles niyo. Therapeutic po yan. Marerelax kayo ng husto

Very therapeutic po ang regular massage with body scrubs. Madedetoxify po ang body niyo at mafaflush ang toxins palabas ng katawan.
Post therapeutic benefits of massages and body scrubs on walls. Make it infomercial, attractive and short with lots of pictures for stimulating visuals.

 Place brochures in the info for picking up. State all services provided and its benefits to health and well-being. Collaborate with newsboys. Ask them to insert GREENTOUCH WELLNESS CENTER fliers so that when the dailies are sold, the fliers will be distributed.

hire a promo person to hand-in/distribute on strategic sites like mall entrances, airport, bus stations, restaurants,

what to do: give tips to newsboys advantage: more economical than hiring a promo person to handin/distribute on strategic sites like mall entrances

 join forces with the airport and hotels and some Pacific Mall shops/outlets to place GREENTOUCH WELLNESS CENTER fliers to reach further customers Appeal to all the senses!!! Sight: elaborate native environment-friendly interior dcor; have mini water falls with a row of bamboo poles as

Smell: aromatherapy per massage; place burner with essential oil to scent the whole of GREENTOUCH WELLNESS CENTER. In the reception area, in the waiting area and under the donut mattress as clients lie prone Touch: variety of massage styles/ healing/ therapeutic

Hearing: install 12-hour nonstop spa-zen, meditative, instrumental music Taste: always serve delightful teas with some canaps/ fingerfoods to match the teas after service

Fingerfoods: tuna creamcheese on crackers, cucumber-shrimp on Fita, etc [tiny portions only]

 For new clients: have a database. Very important! Use as reference // contacts-base for future promos to create customer-loyalty
what to do: Do a mini-interview and ask to answer a one-page questionnaire about the client; personal and health status = basis to determine individual client needs

 List cellphone numbers text promos galore! keep this as a confidential file and store records orderly in a filing cabinet

other customer-loyalty programs/strategies:

what to do: create gift certificates worth P100, 500, 1000 in a

scrapbook-like design [handmade, environmentfriendly materials] Discount/promo cards with combi-services [back massage with reflexology, whole body massage with scalp treatment, etc.] ENVIRONMENT-FRIENDLY agenda: support water conservation programs,

What to do: use furniture of indigenous materials eg. Rattan / bamboo lounge set in the reception, waiting area Foot spa basins are made of wood Massage tables are customized: bamboo/banig combo Space-saving strategy: use the space under the Massage

 slippers; serves as double purpose!! Kubyertos: use porcelain teacups or clay dishes Shower room flooring: flat volcanic stones for zen-like atmosphere

Promote Bicolano homegrown materials!!! Abaca wall decors, Putsan Tiwi clay pottery for decors,

 use volcanic stone sculptures from Cagsawa, Daraga FREE clinic of Babyclyde. Promote digestive health as part of detoxification and overall wellness. What to do: have calling cards and fliers of DADCMH endoscopy clinic Promote other clinics for paid consultations and further

 Dead-hours publicity stunt: WHOLE BODY MASSAGE with FREE refreshing strawberrymint scalp treatment from 10 am to 3pm for only P280!! NOTE: some services require the completion of a medical consultation in advance of the service.

OTHER PROMOS
February: valentine=couples massage for P500 only! Fathers/mothers day=free foot reflexology for every whole body massage Christmas, Easter, Holy week extra services [yung mura lang] Mileage=

Mileage=
For every P3,000 worth of availed services [body treatments, massages, purchased retail products], give rewards e.g. FREE hand/foot spa/accupressure/reflexology Have 5 massages at the regular rate. The 6th is free of charge!!!