Modern concepts of

Marketing
Modern concept of marketing
Characteristics
 Customer centered approach

 Focus upon specialization

 Effective Advertisement
Green Marketing
 Green marketing is the marketing of products
that are presumed to be environmentally
preferable to others. Thus green
marketing incorporates a broad range of
activities, including product modification,
changes to the production process,
sustainable packaging, as well as modifying
advertising.
Factors for making Green marketing
a Success
 Commitment from top management
 Start from internal environment
 Avoid abuse of green marketing
 Packaging waste
 Price tags
 Composition, Reusability and recovery of

resources
Holistic Marketing
 It is an approach to marketing that attempt to
recognize and reconcile the scope and
complexities of marketing activities.
 It includes:

1. Internal marketing
2. Integrated marketing
3. Socially responsible marketing
4. Relationship marketing
 Network marketing
 Viral Marketing
 Digital marketing
 Relationship marketing
 Buzz marketing