MEDIA AND INFORMATION

LITERACY (MIL)
2. THE EVOLUTION OF TRADITIONAL
TO NEW MEDIA (PART 1)
Traditional vs. New Media
Roles and Functions of Media
Normative Theories of the Press
 CURRENT EVENTS
Suspek sa Pagpatay sa Isang Siklista, Binigyan ng MPD
Ng Hanggang 5 p.m. Para Sumuko
Published on Jul 27, 2016
by YouTube Channel: GMA News and Current Affairs

https://www.youtube.com/watch?v=VE8GHioR1YU
CLASS ACTIVITY: ANALYSIS OF EVENT
IMPACT OF SOCIAL MEDIA
• The video of the shooting incident became viral after it was
shared by Top Gear Philippines on Facebook.
• Top Gear wrongfully accused Mr. Nestor Punzalan as the
suspect in the shooting incident.
• Mr. Nestor Punzalan and his wife deactivated their Facebook
accounts after receiving bashings and death threats. Mr.
Punzalan even went to the police to clear his name.
• Undeniably, social media was also instrumental in the arrest
of the “real suspect” Vhon Tanto.
CLASS ACTIVITY: ANALYSIS OF EVENT
CLASS DISUSSION
• How was Mr. Nestor Punzalan affected by being
wrongfully accused in the social media as the suspect in
the shooting incident in Quiapo?
• What is the liability of Top Gear and other media outlets
who wrongfully accused Mr. Nestor Punzalan as the
suspect in the said shooting incident?
• What can we learn from this event as a social media
user?
 LEARNING COMPETENCIES
Learners will be able to…
• identify traditional media and new media and their
relationships (MIL11/12EMIL-IIIb-5);
• editorialize the roles and functions of media in
democratic society (MIL11/12EMIL-IIIb-6);
• search latest theory on information and media
(MIL11/12EMIL-IIIb-7); and
• assess the type of media in the Philippines as compared
to the Normative Theories of the Press (SSHS).
 TOPIC OUTLINE
I. Traditional vs. New Media
II. Media is the Message vs. Cultural
Determinism
III. Functions of Communication and Media
IV. Media and Government
A. Normative Theories of the Press
 VIDEO PRESENTATION

History of Communication
by Volke.com
https://www.youtube.com/watch?v=rDkxsNmKDGk
 FORMATIVE ASSESSMENT

Answer the activity in your textbook p. 19.

• Traditional or New Media?

Question to Answer
• What were your basis for considering a media
as traditional or new?
 VIDEO PRESENTATION

History of Social Media

by ShoutOut Digital (YouTube)
https://www.youtube.com/watch?v=Ha3dHchSZDQ
 VIDEO PRESENTATION
How Has Technology Changed Us?
The Medium is the Message
by BBC Radio 4 (YouTube)

https://www.youtube.com/watch?v=Ko6J9v1C9zE
FORMATIVE ASSESSMENT: RECITATION

1. Explain the statement of Marshall

McLuhan that “The Medium is the
Message”.
2. Does technology shaped us or is it us, our
culture and society, that shaped
technology?
FUNCTIONS OF COMMUNICATION AND MEDIA
1. INFORM CITIZENS OF WHAT IS HAPPENING
(MONITORING FUNCTION)
FUNCTIONS OF COMMUNICATION AND MEDIA
2. EDUCATE THE AUDIENCE
(MEANING AND SIGNIFICANCE OF FACTS)
 FUNCTIONS OF COMMUNICATION AND MEDIA
3. PROVIDE A FLATFORM FOR PUBLIC DISCOURSE
(PUBLIC OPINION AND EXPRESSION OF DISSENT)

Public Opinion- views

prevalent among the
general public
FUNCTIONS OF COMMUNICATION AND MEDIA
4. “WATCHDOG” ROLE OF JOURNALISM
FUNCTIONS OF COMMUNICATION AND MEDIA
5. CHANNEL FOR ADVOCACY FOR POLITICAL VIEWPOINTS
 MEDIA AND GOVERNMENT
Normative Theories of the Press
Authoritarian
Soviet Media
Libertarian
Social Responsibility
Textbook pp. 25- 26
FORMATIVE ASSESSMENT: RECITATION

What type of
media do we have
here in the
Philippines?
 VIDEO PRESENTATION

Christiane Amanpour's Message on the Occasion of

World Press Freedom Day 2015
YouTube Channel: UNESCO
https://www.youtube.com/watch?v=EAxKactVrpQ
FORMATIVE ASSESSMENT: RECITATION

Any thoughts
about Christiane
Amanpour's
Message?
FORMATIVE ASSESSMENT:
CARTOON ANALYSIS

1.What is the message

of this cartoon?
2.Does it speak about
the media in the
Philippines? Why or
why not?
FORMATIVE ASSESSMENT: RECITATION

Do you agree
with this
statement? Why
or why not?
 REFERENCES
• Media and Information Literacy by Boots C. Liquigan
• http://communicationtheory.org/normative-theory-f
our-theories-of-the-press/
• https://www.youtube.com/watch?v=VE8GHioR1YU
• https://www.youtube.com/watch?v=Ko6J9v1C9zE
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=Ha3dHchSZDQ
• https://www.youtube.com/watch?v=QfRXxdCU97k