Professional Documents
Culture Documents
MIL PPT 04
Revised: October 5, 2017
LEARNING COMPETENCIES
Learners will be able to…
• identify traditional media and new media and
their relationships (MIL11/12EMIL-IIIb-5);
• discuss the characteristics of traditional media
and new media (SSHS);
• define technological determinism and cultural
determinism (SSHS);
LEARNING COMPETENCIES
Learners will be able to…
• compare technological determinism with cultural
determinism (SSHS);
• search latest theory on information and media
(MIL11/12EMIL-IIIb-7);
• discuss the Normative Theories of the Press
(SSHS); and
• evaluate the type of media in the Philippines
using the Normative Theories of the Press (SSHS).
TOPIC OUTLINE
History of Communication
by Volke.com
https://www.youtube.com/watch?v=rDkxsNmKDGk
CARTOON ANALYSIS
Source: https://amt.caltech.edu/resources/cartoons
FORMATIVE ASSESSMENT
Traditional or New Media?
1. Magazine 6. Tabloid
2. Broadsheet 7. Paperback Novel
3. Radio 8. Television
4. Online Video Games 9. Web Video Portals
5. Online Telephony and
Messaging Capability
https://www.youtube.com/watch?v=Ko6J9v1C9zE
CLASS ACTIVITY: CLASS DISCUSSION
Soviet Media
Libertarian
Social Responsibility
Source: https://www.johntaylorgatto.com/2015/09/
FORMATIVE ASSESSMENT: CARTOON ANALYSIS
Source: http://wecommunication.blogspot.com/2012/01/theories-of-mass-communication.html
FORMATIVE ASSESSMENT: CLASS DEBATE
Is censorship in
the media
necessary?
Source: http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html
REFERENCES
• Media and Information Literacy Curriculum Guide by
DepEd
• Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
• http://communicationtheory.org/normative-theory-four-
theories-of-the-press/
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=VE8GHioR1YU
• https://www.youtube.com/watch?v=Ko6J9v1C9zE
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• http://www.philshttps://www.youtube.com/watch?v=EAxKac
tVrpQ