Pre-defense

Anticipating User Satisfaction in Bangladeshi E-

commerce Applications through Machine Learning
Methods

Presented by Supervised by

Mir Shamim Nahid Dr. Fizar Ahmed

ID: 201-15-13919 Associate Professor
Department of CSE Department of CSE
Daffodil International University Daffodil International University

Tuesday 09 January 2024

 Contents

⮚ Introduction ⮚ Result and Analysis

⮚ Motivation ⮚ Limitation
⮚ Objectives ⮚ Future Works
⮚ Research Methodology ⮚ Conclusion
⮚ Data collection ⮚ References
⮚ Data Visualization

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 Introduction
This project employs advanced machine learning techniques to
predict and analyze the factors influencing user satisfaction
within this context. Throughout this presentation, I will guide
you through the rationale, methodologies, and findings of my
research. We will explore the challenges faced by users in e-
commerce, the significance of predicting user satisfaction, and
the potential impact of leveraging machine learning to enhance
the user experience.

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 Motivation
• Enhancing User Experience: By leveraging predictive models, we aim to
identify and address pain points, ensuring a seamless and gratifying
interaction for every user.

• Tailored Solutions for Bangladesh Market: Recognizing the unique

characteristics of the Bangladeshi e-commerce landscape, this project is
motivated by the need to develop tailored solutions.

• Reducing User Dissatisfaction: Predictive analysis empowers e-

commerce platforms to proactively address potential sources of
dissatisfaction.

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 Objectives
• Develop Predictive Models: Create and implement machine learning
models to accurately predict user satisfaction levels within the context of
Bangladeshi e-commerce applications.

• Identify Key Satisfaction Drivers: Analyze data to identify and

understand the key factors influencing user satisfaction, encompassing
aspects such as website usability, product presentation, and customer
support.

• Improve Customer Retention: Develop strategies based on predictive

analytics to improve customer retention rates by addressing specific pain
points and continuously enhancing the overall satisfaction of Bangladeshi
e-commerce application users.

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Research Methodology
Used Tools

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Research Methodology

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 Research Methodology
Used Algorithms for Predicting Satisfaction of
E-commerce User in Bangladesh
K-Nearest Neighbor (KNN)

Bernoulli Naïve Bayes (BNB)

Logistic Regression

Support Vector Machine (SVM)

Decision Tree (DT)

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 Data Collection

• To guarantee a broad and representative dataset, key e-commerce

sites such as Daraz, Pickaboo, and Chaldal were chosen.

• To extract customer reviews, web scraping and API integration were

used, resulting in a structured dataset with 3025 rows and 2
columns indicating customer evaluations and satisfaction labels
(positive or Negative).

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 Data Collection
Sample Dataframe

Satisfaction
User Experience
Level
My account keeps turning to Holiday mode without any reason and when i try turn it off it says "system error".. negative

I have been trying to enter email verification code but it is showing system error i have been trying from yesterday
negative
but of no use.

Very Satisfied From Daraz Support Team. They Guide me every Thing about it. Thanks 👍 positive

It has verities of item in a low prize positive

The seller center provides a user-friendly interface that is easy to navigate and understand. It offers clear menus and
sections, making it convenient for sellers to manage their products, orders, inventory, and other aspects of their online positive
business

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 Data Visualization

Target
Count
Attribute

Positive 2150
Negative 876

Figure: Number of target attributes Table: Percentage of target attributes

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 Result and Analysis

ML Algorithms Accuracy

K-Nearest Neighbor (KNN) 75.77%

Bernoulli Naïve Bayes (BNB) 76.43%
Logestic Regression 79.30%
Support Vector Machine (SVM) 78.41%
Decision Tree (DT) 71.15%

Table: Accuracy of algorithms

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Result and Analysis

Figure: Accuracy comparison of algorithms

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Limitations and Future Works

Limitations:
•Data Quality and Availability
•Cultural Sensitivity
•Dynamic Market Trends
•User Privacy Concerns
•User Subjectivity
•Lack of Standardized Metrics

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Limitations and Future Works

Future Works:
•Integration of Real-Time Data
•User Feedback Loop Implementation
•Fine-Tuning Cultural Sensitivity
•Exploration of Advanced AI Techniques
•Cross-Industry Collaboration
•Dynamic Personalization Strategies

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 Conclusion
• In this research paper, we successfully addressed the challenges of
predicting satisfaction of E-commerce User in Bangladesh.

• The findings from our study provide valuable insights into the
predictive performance of various algorithms for satisfaction of E-
commerce User in Bangladesh.

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 References
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Conference on Sustainable Technologies for Industry 4.0 (STI). IEEE, 2020.
[2]Hussain, Yasir, et al. ``Predicting customer satisfaction with product reviews: A comparitive study of some machine learning approaches.” MS
thesis. 2019.
[3]Bitto, Abu Kowshir, et al. "Sentiment analysis from Bangladeshi food delivery startup based on user reviews using machine learning and deep
learning." Bulletin of Electrical Engineering and Informatics 12.4 (2023): 2282-2291.
[4]Hasib, Khan Md, et al. “Sentiment analysis on Bangladesh airlines review data using machine learning.” Diss. Brac University, 2022.
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[8]Wijaya, Dedy Rahman, et al. "Estimating city-level poverty rate based on e-commerce data with machine learning." Electronic Commerce Research
(2022): 1-27.
[9]Sharma, Sunny, et al. "Deep learning based semantic personalized recommendation system." International Journal of Information Management
Data Insights 1.2 (2021): 100028.
[10]Imtiaz, Md Niaz, et al. "Identifying significance of product features on customer satisfaction recognizing public sentiment polarity: Analysis of
smart phone industry using machine-learning approaches." Applied Artificial Intelligence 34.11 (2020): 832-848.
[11]Chatterjee, Swagato, et al. "Exploring healthcare/health-product ecommerce satisfaction: A text mining and machine learning application." Journal
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[12]Ketipov, Rumen, et al. "Predicting User Behavior in e-Commerce Using Machine Learning." Cybernetics and Information Technologies 23.3
(2023): 89-101.
[13]Mezati, Messaoud, et al. “Predicting customer satisfaction using machine learning.” Diss. UNIVERSITE OF OUARGLA.
[14]Kotsokechagia, Maria, et al. "Predictive model for customer satisfaction in e-commerce." (2021).
[15]Sheikh, Abdul-Saboor, et al. "A deep learning system for predicting size and fit in fashion e-commerce." Proceedings of the 13th ACM conference
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Thank you

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