PAKISTAN

ELEKTRON LIMITED
Team Members

● Rana Ashar ( FA21-BAF-032)

● Mirza Talha ( FA21-BAF-054)

● Laiba Zia ( FA21-BAF-052)

● Anoosh Adeel( FA21-BAF-067)

INTRODUCTION
BACKGROUND

● PEL stands for Pakistan Elektron Limited.

● Established in 1956 with collaboration of M\S AEG of
Germany Saigol Group of companies took over the
company in 1978.
● Pak Elektron Ltd. Is one of the oldest and among the
leading home appliances manufacture and distributor in
Pakistan.
● A pioneer electrical goods and manufacture in Pakistan.
HISTORY

1956 1958 1981

PEL Company was Technical collaboration Manufacturing of air
established. agreement reached with conditioners with
AEG Germany and PEL. assistance of Fujitsu,
Japan.
HISTORY

1988 2009

Acquired license to manufacture Distribution Agreement

VCB's from Hitachi, Japan. signed with LG for the sole
distribution of LG's home
appliances.
PRODUCTION

The company specializes in the production of major appliances,

home electronics and electrical equipment. In operations of over
7 decades, the company continues to complete with global
brands while striving to improve its operations and maintain its
philosophy of innovation.
PRODUCTION
COMPANY OPERATIONS

PEL has two divisions:;

● Appliances Division ● Power Division

Product Line
● Refrigerators

● Air Conditioners

● Deep Freezers

● Water Dispenser

● LED TV

● Washing Machine

● Air Purifiers
NO. Of Employees Worldwide

6348
NO. of EMPLOYEES (PEL
Corporate office in Lahore)

919
 “To excel in providing engineering

VISION goods and services through

continous improvement.”
 AREAS OF FOCUS

Kohinoor Energy
PEL Air PEL Refrigerators Limited

PEL window-type The manufacturing KEL having paid-up

air conditioners of refrigerators capital of Rupees
were introduced in started in 1986-87 in 1,695 million and is
1981 in technical Technical collaboration a joint venture of
collaboration with with M/s IAR-SILTAL of Saigol Group of
General Corporation Italy. Companies (a
of Japan. well-known multi
industrial group of
Pakistan) and
Toyota Tsusho
Corporation.
Hierarchy Structure
Hierarchy Structure
PEL as a Flag Barrier of Saigol
Group
 REVENUE OF PAST YEAR

Revenue
60000

50000

40000

30000
Revenue (In Millions)

20000

10000

0
2016 2017 2018 2019 2020 2021
CERTIFICATION
AWARDS

● PEL is the first super brand in home appliance In Pakistan.

● PEL has been awarded National Excellence Award 2008 for
Corporate Social Responsibility (CSR) in health and environment.
● PEL awarded 6th Annual Environment Excellence Award 2009.
● PEL’s Annual Report 2020 Ranked 1st in Best Corporate and
Sustainability Report Award 2020 and the Engineering and Auto
sector.
THANK
YOU!