EXPLORATIVE IN THE FIVE

APPROACHES IN QUALITATIVE
RESEARCH_CASE STUDY
NAMES
THE BUSINESS JOURNEY OF RAGS
TO RICHES WOMEN
ENTREPRENEURS: A MULTIPLE
CASE STUDY
NAMES
 INTRODUCTION
• RATIONALE: First paragraph shoud be the PROLEMATIC ISSUES found in the Study own opinion and shoud be backed up
with 2nd paragraph shoud be a study in international, 3rd national, 4thlocal or within caraga.

Last paragraph should be the RESEARCH GAP

EX, Geographical gap: “Never come across a study ever conducted to successful rags and riches entrepreneurs especially women
from in Surigao del Sur, Philippines.”
 RESEARCH PURPOSE
• The purpose of this qualitative multiple case study is to explore the business journey of rags to riches
entrepreneurs of Surigao del Sur specifically in terms of startups, sustainability and strategies and how these
entrepreneurs faced these challenges.
 THEORETICAL LENS

• Entrepreneurship theory by Richard Cantillon (1755).

• Entrepreneurial Leadership Theory by McGrath and MacMillan (2000).

• Innovation Theory by Schumpeter (1934)

 RESEARCH METHODS
Data Collection
Resign Design Trustworthiness
• Qualitative Multiple Case Study • Approval from ???
• Credibility
• Purposive Sampling Technique • Gather information and contact from
DTI • Transferability

• Conduct IDI • Dependability

Participants • Recording • Confirmability

• Five (5) known successful rags to

riches entrepreneurs. Data Analysis
INCLUSION CRITERIA
• Common themes
• Women
• Coding
• 10 years above in business
operations. • Analyze
• Living or hailed from the province • Nvivo Apps
of Surigao del Sur
• Liquid assets of 10M
 RESEARCH QUESTIONS
1. What success strategies are employed in their business journey from rags to riches?
2. How these entrepreneurs faced the challenges on in their journey to success?
3. What explains the similarities and difference of each case?
DISCUSSIONS
CONCLUDING REMARKS
Thank you !!!