Becoming an

Entrepreneur
Becoming an Entrepreneur
Success Criteria
Meet it: To define the meaning of an
entrepreneur

Beat it: To explain the skills required to be a

successful entrepreneur

Smash it: To examine individual entrepreneurs

and the skills they have developed to explain
why they are successful.
Rewind your mind!

What is an Entrepreneur?
Reminder

"An entrepreneur sees an opportunity

which others do not fully recognise, to
meet an unsatisfied demand or to
radically improve the performance of an
existing business. They have
unquenchable self-belief that this
opportunity can be made real through
hard work, commitment and the
adaptability to learn the lessons of the
market along the way”
 Characteristics in Business
https://www.youtube.com/watch?v=M6usx8jISF4
We are going to watch an episode of The Apprentice.
As you watch, create a mind map in your books using
two colours.
Colour 1: Things they did well / good characteristics.
Colour 2: Ways they went wrong / unhelpful
characteristics.
 What do you think the most important
qualities are? Create a top 5 list.
Innovative Self Starter
Passion Motivated
Creativity
Competitive
Determined
Risk Taker Open Minded
Interpersonal
Confidant Skills
Strong people
Hard Worker skills
Types of Entrepreneurs

Learning Question: What

are the different types of
entrepreneur?
Types of entrepreneurs
A financial entrepreneur is
focused on finding and
Financial
developing business
entrepreneur opportunities with a focus on
making profit.

Creative A creative entrepreneur is

Entrepreneurs
someone who has a creative
idea / skill and applies that to
their work.
Social
Entrepreneurs
Social entrepreneurs find
and create opportunities to
develop and support society.
What type of entrepreneur are these?

Look at the images on the screen.

Which entrepreneurs do you already
know? Why do they fit within their
category of entrepreneur?
Financial Entrepreneur’s
Creative Entrepreneur’s
Social Entrepreneur’s
We are going to focus on further Entrepreneurs. Read
the information your group is given and complete a mind
map like the one of the following slide
 Decide on the top three enterprising
skills you think Cowell has?
What business did he set
up?

What did he invent?

How successful has he
been?
Simon Cowell

Bonus challenge: Why

Bonuschallenge: Why do
do you
you think
think his
his idea
idea
has
has been
been such
such aa success?
success?

Do
Do you
you share
share any
any skills
skills with
with Simon
Simon
Cowell?
Feedback

You may wish to make

notes on some of the
other entrepreneurs!
Quality Time Task
Of the Entrepreneurs you have looked at this
lesson
1. Decide who you think has been the most
successful
2. Why do you think this is?
3. What has been the quality that has made them
successful?

If you were going to start an enterprise what sort of

entrepreneur would you be?
Financial, Creative or Social?

Explain your reasons why!

Resources to
Print
 Richard Branson
• Richard Charles Nicholas Branson (born 18 July 1950) is a
British industrialist, best known for his Virgin brand of over 360
companies.
• Branson's first successful business venture was at age 16,
when he published a magazine called Student. He then set up
an audio record mail-order business in 1970. In 1972, he
opened a chain of record stores, Virgin Records, later known
as Virgin Megastores and rebranded after a management
buyout as Zavvi in late 2007. Branson's Virgin brand grew
rapidly during the 1980s—as he set up Virgin Atlantic Airways
and expanded the Virgin Records music label.
• Virgin has expanded into all round Media, Mobile Phones, TV,
and even Space Travel.
 James Dyson
• Sir James Dyson (born 2 May 1947), is an
English industrial designer.
• He is best known as the inventor of the
Dual Cyclone bagless vacuum cleaner,
which works on cyclonic separation.
• His net worth in 2008 was said to be
£1.1 billion.
 Anita Roddick
• Dame Anita Roddick, DBE (23 October 1942 – 10
September 2007) was a British businesswoman,
human rights activist and environmental
campaigner, best known as the founder of The
Body Shop, a cosmetics company producing and
retailing beauty products that shaped ethical
consumerism. The company was one of the first
to prohibit the use of ingredients tested on
animals and one of the first to promote fair trade
with third world countries.
Jay z

• Shawn Corey Carter (born December 4, 1969), better

known by his stage name Jay-Z, is an American rapper,
songwriter, record producer, entrepreneur, and occasional
actor. He is one of the most financially successful hip hop
artists and entrepreneurs in America, having a net worth of
over $450 million as of 2010.23 He has sold approximately
50 million albums worldwide, while receiving fourteen
Grammy Awards for his musical work, and numerous
additional nominations.

• Jay-Z co-owns the 40/40 Club, is part-owner of the NBA's

Brooklyn Nets and is also the creator of the line Rocawear.
He is the former CEO of Def Jam Recordings, one of the
three founders of Roc-A-Fella Records, and the founder of
Roc Nation. As an artist, he holds the record for most
number one albums by a solo artist on the Billboard 200
with eleven.
 Simon Cowell
• Simon Phillip Cowell (born 7 October 1959) is an English A&R
executive, television producer, entrepreneur, and television personality.
He is known in the United Kingdom and United States for his role as a
talent judge on TV shows such as Pop Idol, The X Factor,
Britain's Got Talent and American Idol. He is also the owner of the
television production and music publishing house Syco.

• Upon his appearance on Top Gear, it was revealed that Cowell pays
more than £21.7m per year in income tax, suggesting that his taxable
income is over £54.25m per year with income tax at the time
approximately 40%.7677 (NB: UK Income Tax 40% for earnings over
£34,600). Cowell was estimated to have a fortune of £200 million in the
Sunday Times Rich List of 2011, making him the sixth richest person in
the British music industry.78 Cowell splits his time between homes in
London and Los Angeles.79 He owns a £9million home in Holland Park,
West London,79 and has a £13.7million ($22 m), 11,550 sq ft
(1,073 m2) home in Beverly Hills, Los Angeles
 Martha lane fox
• Martha Lane Fox (born 10 February 1973) is an English
businesswoman and charity trustee, who has been engaged as a public
servant chairperson on various e-commerce projects and investigations.
A board member of Channel 4, mydeco.com 1 and Marks & Spencer,
she co-founded Lastminute.com, an icon of the dotcom boom of the
early 2000s. In 1998, Lane Fox and Hoberman founded Lastminute.com
, an online travel and gift business that generated great publicity,
becoming an icon of the UK internet boom
• On 16 June 2009, she was appointed the UK Government's Digital
Inclusion Champion to head a two year campaign 4 to make the British
public more 'tech savvy
• She has argued that "I don't think you can be a proper citizen of our
society in the future if you are not engaged online."
• On 22 March 2010 her government role was expanded when it was
announced that she would set up a new Digital Public Services Unit
within the Cabinet Office.
• She is a patron of Reprieve, a legal action charity, which made the news
during its involvement in the release of UK resident Binyam Mohammed
from Guantanamo Bay.
• Lane Fox is also a patron of Camfed, dedicated to fighting poverty, HIV
and AIDS in rural Africa through the education of girls and young
Guilliano Benetton
• Together with siblings Luciano, Carlo and Gilberto,
formed the clothing retailer The Benetton Group in
1965.

• It was actually Giuliana who started the family's

fashion business, knitting sweaters that brother
Luciano would then peddle by bicycle. Originally sold
under the Tres Jolie label, before it was eventually
renamed Benetton, today the $2.5 billion (2006 sales)
clothing company sells its United Colors of Benetton,
Sisley, Playlife and Killer Loop brands at 5,000 stores
in 120 countries. Guiliana is also a director of
Edizione, the family holding company that owns stakes
in Autostrade, the leading European highway
construction and management company, and Autogrill
restaurants, which serve 890 million customers each
year on highways and in airports in 34 countries.