Ethics– is a systematic approach to

analyzing and distinguishing what is right

and wrong and what is good and bad.

Communication– process of sending

and receiving message through verbal
or non-verbal means.
COMMUNICATION
ETHICS
Ethics of Communication – is how
one’s behavior is governed by one’s
morals and how this in turn affects
the way we communicate to others.
This includes:
interpersonal communication

mass mediated communication

digital communication
For example, there is a charismatic
leader but he is also immoral. He
understands how to persuade his
followers with dazzling words that
appeals to their emotions. Is he an
ethical communicator?
FOUR ETHICAL
PRINCIPLES OF
COMMUNICATION
 ADVOCATE
TRUTHFULNESS,
ACCURACY, HONESTY
AND REASON AS
ESSENTIAL TO THE
INTEGRITY OF
COMMUNICATION
 ENDORSES FREEDOM OF
EXPRESSION, DIVERSITY OF
PERSPECTIVE AND
TOLERANCE OF DISSENT TO
ACHIEVE THE INFORMED AND
RESPONSIBLE DECISION
MAKING FUNDAMENTAL TO A
CIVIL SOCIETY
CONDEMN COMMUNICATION
THAT DEGRADES
INDIVIDUALS AND
HUMANITY THROUGH
DISTORTION, INTIMIDATION,
COERCION AND VIOLENCE
AND THROUGH THE
EXPRESSION OF
INTOLERANCE AND HATRED
 STATES THAT
COMMUNICATORS SHOULD
ACCEPT RESPONSIBILTY
FOR THE SHORT AND
LONG TERM
CONSEQUENCES OF OUR
OWN COMMUNICATION
AND EXPECT THE SAME OF
OTHERS
 How can ethical
communication enhance
human worth and
dignity?
SHOW ME!

DIVIDE THE CLASS INTO TWO GROUPS .

EACH GROUP SHOULD PREPARE A SKIT OR
SHORT ROLE PLAY THAT WILL SHOW ONE
ETHICAL PRINCIPLE AND WHAT COULD
HAPPEN WHEN IT IS VIOLATED.
GROUP 1
•SHOULD TAKE UP
TRUTHFULNESS,
ACCURACY, HONESTY AND
REASON AS ESSENTIAL TO
THE INTEGRITY OF
COMMUNICATION
GROUP 2
• SHOULD TAKE UP FREEDOM OF
EXPRESSION, DIVERSITY OF
PERSPECTIVE AND TOLERANCE OF
DISSENT TO ACHIEVE THE
INFORMED AND RESPONSIBLE
DECISION-MAKING FUNDAMENTAL
TO A CIVIL SOCIETY