Blue Ocean Strategy

BLUE OCEAN STRATEGY
Make a big impact with our professional slides and charts
COST
TITLE 01
Make a big impact with professional slides,
charts, infographics and more.
TITLE 02
Make a big impact with professional slides, VALUE INNOVATION
TITLE 03
charts, infographics and more. BUYER VALUE
BLUE OCEAN STRATEGY
TITLE 01
COST Make a big impact with professional slides,
TITLE 02
VALUE
INNOVATION
TITLE 03
BUYER VALUE Make a big impact with professional slides,
BLUE OCEAN STRATEGY
TITLE 01
COST Make a big impact with professional slides,
TITLE 02
VALUE
INNOVATION Make a big impact with professional slides,
TITLE 03
BUYER VALUE Make a big impact with professional slides,
BLUE OCEAN STRATEGY
HIGH STRATEGY CANVAS
BLUE OCEAN STRATEGIC

MOVE
OFFERING LEVEL
Make a big impact with professional slides, charts,

infographics and more.
INDUSTRY VALUE CURVE

Ease of Use Check-in Cabin Safety Assisting Comms

LOW
BLUE OCEAN STRATEGY

MOVE
OFFERING LEVEL

Price Meals Lounges Hub Service

LOW
BLUE OCEAN STRATEGY

MOVE
OFFERING LEVEL


Factor 1 Factor 2 Factor 3 Factor 4 Factor 5
LOW
BLUE OCEAN STRATEGY
RAISE CREATE
Make a big impact with professional slides, Make a big impact with professional slides,
charts, infographics and more. charts, infographics and more.
FOUR
ACTIONS
FRAMEWORK
ELIMINATE REDUCE
BLUE OCEAN STRATEGY
RAISE
ELIMINATE FOUR CREATE

Make a big impact with professional slides, ACTIONS Make a big impact with professional slides,
charts, infographics and more. FRAMEWORK charts, infographics and more.
REDUCE
BLUE OCEAN STRATEGY
RAISE CREATE
FOUR
ACTIONS
FRAMEWORK
ELIMINATE REDUCE
BLUE OCEAN STRATEGY
RAISE CREATE
FOUR
ACTIONS
FRAMEWORK
ELIMINATE REDUCE
BLUE OCEAN STRATEGY
SIX PATHS FRAMEWORK
HEAD TO HEAD COMPETITION BLUE OCEAN CREATION
INDUSTRY Make a big impact Make a big impact
BUYER GROUP Make a big impact Make a big impact
SERVICE OR Make a big impact Make a big impact

PRODUCT
ORIENTATION Make a big impact Make a big impact
TIME Make a big impact Make a big impact

BLUE OCEAN STRATEGY
SIX PATHS FRAMEWORK
HEAD TO HEAD COMPETITION BLUE OCEAN CREATION
INDUSTRY Make a big impact Make a big impact
BUYER GROUP Make a big impact Make a big impact
SERVICE OR Make a big impact Make a big impact

PRODUCT
ORIENTATION Make a big impact Make a big impact
TIME Make a big impact Make a big impact

BLUE OCEAN STRATEGY
SIX PATHS FRAMEWORK
HEAD TO HEAD
BLUE OCEAN CREATION
COMPETITION
Make a big impact INDUSTRY Make a big impact
Make a big impact BUYER GROUP Make a big impact
Make a big impact

SERVICE OR Make a big impact
PRODUCT
Make a big impact ORIENTATION Make a big impact
Make a big impact TIME Make a big impact

BLUE OCEAN STRATEGY
TIER 01
TIER 02
CURRENT
TIER 01 TIER 02 TIER 03 Make a big impact with professional slides, charts,
MARKET
TIER 03
BLUE OCEAN STRATEGY
TIER 03
TIER 01
TIER 02
TIER 01 TIER 02
CURRENT TIER 03
MARKET
BLUE OCEAN STRATEGY
TIER 03 TIER 01
TIER 02
TIER 01 TIER 02
CURRENT
TIER 03
MARKET
BLUE OCEAN STRATEGY
TIER 01 TIER 02
Make a big impact with Make a big impact with
professional slides, charts, professional slides, charts,
infographics and more. infographics and more.
TIER 03 TIER 04
Make a big impact with Make a big impact with
professional slides, charts, professional slides, charts,
infographics and more. infographics and more.
BLUE OCEAN STRATEGY
THE SIX STAGES OF THE GROWER EXPERIENCE CYCLE
PURCHAS SCOUTIN PRECISIO RESPONS

RISK EFFECTS
E G N E
THE SIX UTILITY
TITLE 01 O X
LEVELS
TITLE 02 X
TITLE 03 O
TITLE 04 O
TITLE 05 X
TITLE 06
Generic “Red Ocean” Competition “O” : Utility space the industry currently focuses on
Biologicals “Blue Ocean” Value Innovation “X” : Pain point that blocks grower Utility
BLUE OCEAN STRATEGY
THE SIX STAGES OF THE GROWER EXPERIENCE CYCLE

PURCHAS PRECISIO RESPONS SCOUTIN
RISK EFFECTS
E N E G
TITLE 01 O
THE SIX UTILITY
TITLE 02 O O
LEVELS
TITLE 03
TITLE 04 O X X O
TITLE 05
TITLE 06 O
BLUE OCEAN STRATEGY
THE SIX STAGES OF THE GROWER EXPERIENCE

CYCLE
PURCHAS SCOUTIN PRECISIO RESPONS
RISK EFFECTS
E G N E
THE SIX UTILITY
TITLE 01 O X
TITLE 02
LEVELS
X X
TITLE 03 O
TITLE 04 O
TITLE 05 O O
TITLE 06 O

Blue Ocean Strategy

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Blue Ocean Strategy

Uploaded by

Copyright:

Available Formats

BLUE OCEAN STRATEGY

Make a big impact with our professional slides and charts

HIGH STRATEGY CANVAS

BLUE OCEAN STRATEGIC

Make a big impact with professional slides, charts,

INDUSTRY VALUE CURVE

Ease of Use Check-in Cabin Safety Assisting Comms

HIGH STRATEGY CANVAS

BLUE OCEAN STRATEGIC

INDUSTRY VALUE CURVE

Price Meals Lounges Hub Service

HIGH STRATEGY CANVAS

BLUE OCEAN STRATEGIC

Make a big impact with professional slides, charts,

INDUSTRY VALUE CURVE

Factor 1 Factor 2 Factor 3 Factor 4 Factor 5

ELIMINATE FOUR CREATE

SIX PATHS FRAMEWORK

HEAD TO HEAD COMPETITION BLUE OCEAN CREATION

INDUSTRY Make a big impact Make a big impact

BUYER GROUP Make a big impact Make a big impact

SERVICE OR Make a big impact Make a big impact

ORIENTATION Make a big impact Make a big impact

TIME Make a big impact Make a big impact

SIX PATHS FRAMEWORK

HEAD TO HEAD COMPETITION BLUE OCEAN CREATION

INDUSTRY Make a big impact Make a big impact

BUYER GROUP Make a big impact Make a big impact

SERVICE OR Make a big impact Make a big impact

ORIENTATION Make a big impact Make a big impact

TIME Make a big impact Make a big impact

SIX PATHS FRAMEWORK

Make a big impact INDUSTRY Make a big impact

Make a big impact BUYER GROUP Make a big impact

Make a big impact

Make a big impact ORIENTATION Make a big impact

Make a big impact TIME Make a big impact

THE SIX STAGES OF THE GROWER EXPERIENCE CYCLE

PURCHAS SCOUTIN PRECISIO RESPONS

THE SIX STAGES OF THE GROWER EXPERIENCE CYCLE

THE SIX STAGES OF THE GROWER EXPERIENCE

You might also like