Using Principles of an

Effective Speech
Writing
 An effective speech writing means applying
the principles in speech writing such as
conducting audience analysis, determining the
purpose of the speech, selecting a topic,
narrowing down a topic, gathering data and
Effective others.
Speech Writing an effective speech needs to follow
Writing certain rules/processes. The process for writing
is not chronological or linear; rather, it is
recursive; meaning, you can repeat the
procedures and have more drafts before you
can settle for your final draft.
Speech
Writing
Process
Components of
Speech Writing
 Audience analysis is the process of determining the
values, interests, and attitudes of the intended or
projected listeners or readers.
The following are the ways in analyzing the
Audience audience:
Analysis A. Demographic Analysis involves age, gender, culture,
ethnicity, race, religion, and educational level.
B. Attitudinal Analysis addresses the audience's
attitudes, beliefs, and values.
C. Environmental Analysis is finding out things like the
seating arrangement, the number of people likely
to attend, and the room lighting.
 It is important to identify your purpose in
writing and delivering the speech. It can be
classified into three: to inform, to entertain, or
to persuade.
1. An informative speech enlightens the
Purpose audience about something
2. An entertainment speech provides the
audience with amusement.
3. A persuasive speech provides the audience
with well-argued ideas that can influence
their own beliefs and decisions.
 The purpose can be general and specific. Study the
example below to see the differences.
General Specific Purpose
Purpose
To inform To inform the SHS students about the
mode of learning that the school is
offering.
Purpose To entertain To entertain SHS students with the
new/funny experiences in online class.
To persuade To persuade the Department of
Education to provide laptops/TVs for
each classroom to be utilized for online
classes.
 Topic is your focal point of your speech, which
can be determined once you have decided on
your purpose. Strategies to use in selecting
Topic topic like using personal experiences,
discussing with family members or friends, free
listing, asking questions, or sematic webbing.
 Narrowing down the topic means making your main
idea more specific and focused. Strategies used in
selecting a topic can be also applied in narrowing down
a topic.

Narrowing
Down the
Topic
 Data gathering is the stage where the writer
gathers his thoughts and all the available ideas,
information, facts, and statistics that will help
Data him develop his topic. (Sources can be personal
Gathering experiences, observations, interview, library,
and the websites)
Selecting Speech
Pattern
and Preparing an
Outline
 Writing patterns are used to organize ideas
related to what the speaker wants to convey
and are used for the audience to easily
Writing understand the point of the topic. Biographical,
Patterns Categorical/Topical, Causal, Chronological,
Comparison/Contrast and Problem-Solution
are some of the basic examples of writing
patterns.
 Description: It organizes information into
coherent categories.

Examples:
Categorical/  Specific Purpose: To persuade students to
Topical apply for a student exchange program

 Specific Topic: Explaining the benefits of

student exchange program
 Description: It presents concepts which are
similar or different from one another.

Examples:
Comparison/  Specific Purpose: To persuade the community
that renewable energy is more favorable
Contrast than nonrenewable energy

 Specific Topic: Explaining that solar energy

has fewer emissions than fossil fuels
 Description: It imparts ideas in time order.

Examples:
 Specific Purpose: To inform the students on
Chronological the history of immigration in Palawan

 Specific Topic: Describing the history of

human immigration in Palawan from the
earlier settlers to now
 Description: It describes person’s life.

Examples:
 Specific Purpose: To inform the students
about the life of the “2016 Sabin Amphibian
Biographical Conservation Prize” winner, Jessa Belle
Garibay-Yayen

 Specific Topic: Describing the life and

advocacies of Jessa Belle Garibay-Yayen
 Description: It discusses cause and effect of
(an) occurrence(s).

Examples:
 Specific Purpose: To discuss the cause and
Causal effect of deforestation

 Specific Topic: Explaining the direct causes

and effects of deforestation
 Description: It describes the problem, identifies
the cause of the problem, and suggest solutions.

Examples:
Problem-  Specific Purpose: To discuss the results of
Cause- Programme for International Student
Assessment (PISA)
Solution
 Specific Topic: Giving details of the result of
PISA, addressing the possible causes of the low
comprehension of students, and proposing
viable solutions
Speech Outline