KAHNEMAN

On Human Thinking and Heuristics

Kahneman’s Systems
of Human Thinking
A portion of rice and a portion
of chicken together cost $1.10.
If chicken costs $1 more than
rice, how much does rice cost?

Easy?

Quick System 1

Automatic
Heuristics:
Strategies for simplifying a
problem
 Kahneman’s Systems
of Human Thinking

Which is closer?
Borneo or Batam

Slow

Calculated System 2

Methodical

Algorithms
Maximizing vs Satisficing
Satisficing—”Satisfied-ing”

“Good Enough”
“The Best”

Did I make the right

choice?

MAXimising
Representativeness
Heuristic
◦ “If it looks like a duck…”
◦ Stereotypes

SOE?

Donald SCIS?
• Python
• Java
• C++ SOSS?
• HTML
• Quacker of Passwords
Availability Heuristic

◦ Birds or Bee
...tles?

Which do you fear

more?
THANKEE