CONSIDERATION OF PHYSICO

CHEMICAL PRINCIPAL
&
PRODUCT CHARACTERISTICS
AN EFFECTIVE PACKAGE FOR A PRODUCT
IS ALWAYS DEVELOPED TAKING INTO
CONSIDERATION THREE FACTORS

1. CHARACTERISTICS OF THE PRODUCT

2. METHOD OF DISTRIBUTION

3. MARKETING CONSIDERATION
CHARACTERISTICS OF THE PRODUCT

PHYSICAL CHARACTERISTICS

PHYSICO CHEMICAL CHARACTERISTICS

PHYSICAL CHARACTERISTICS
WEIGHT
SIZE
RIGIDITY
FRAGILITY
SURFACE FINISH
QUANTITY TO BE PACKED
CENTRE OF GRAVITY ETC
FURTHERMORE
SHAPE
THE MATERIAL FROM WHICH IT IS
MADE
ANY COMPLEXITY
IF THE PRODUCTS ARE POWDER OR
LIQUID, THEY MAY BE REQUIRED TO BE
PACKED IN CERTAIN BASIC UNITS.

ESPECIALLY IN CASE OF LIQUID THE BASIC

UNITS IN WHICH IT IS PACKED WILL
INFLUENCE THE CHOICE OF THE
PACKAGING.
PHYSICO CHEMICAL CHARECTERISTICS

SENSITIVITY TO

MOISTURE
OXYGEN
ODOUR LOSSES
ODOUR PICKUP
MICROBIAL ATTACK

BASED ON THESE FACTS , A SUITABLE

PACKAGE FOR A GIVEN PRODUCT IS
DESIGNED
MODE OF TRANSPORTATION AND
ECONOMIC FACTORS ARE ALSO
CONSIDERED

100% PROTECTION ---- COST GOES UP

ECONOMIC PACKAGING 95-97 %

PROTECTION TO PRODUCT
A PACKAGING TECHNOLOSIST GIVES
IMPORTANCE TO THREE FACTORS BEFORE
DECIDING UPON A PACKAGE DESIGN IN
ADDITION TO ECONOMY

1. WEAKNESS IN THE PRODUCT AND HOW A

MECHANICAL DAMAGE CAN OCCUR TO IT
2. THE SUSCEPTIBILITY AND SENSITIVITY OF THE
PRODUCT TO CLIMATIC CONDITIONS,
MOISTURE, OXYGEN AND CONTAMINATION
3. COMPATIBILITY PROBLEM

THESE POINTS LEAD TO A PROPER SELECTION OF

PACKAGE DESIGN, WHICH WILL BE FURTHER
GIVEN TRIAL BEFORE FINAL DECISION IS TAKEN
EXAMPLES:

SOAPS

PICKLES

DRIED FISH

MANGOES

LIGHT ENGINEERING GOODS

EMULSION PAINTS
METHOD OF DISTRIBUTION

MODE OF TRANSPORTATION OF THESE

PRODUCTS TO VARIOUS DESTINATIONS

RAIL
ROAD
AIR
SHIP

HANDLING AND CLIMATIC HAZARDS

TO WHICH THESE ARE EXPOSED
MARKETING CONSIDERATIONS

SALES APPEAL
DISPENSIBILITY
DECORATION
BASIC UNITS
SELECTION AND CHARACTERISTICS OF
PACKAGING MATERIAL:

THE SELECTION OF A PACKAGING MATERIAL

FOR A GIVEN PRODUCT IS DETERMINED BY THE
PRODUCT ITSELF DEPENDING UPON ITS
PHYSICAL AND PHYSICO-CHEMICAL PROPERTIES.