JOCKEY

MARKET ANALYSIS
 Contents
 Product Portfolio
 Sales Chart
 Online & Offline Retail
 Team
 Campaign Time Line
 Marketing Approach
 Corporate Social Responsibility
 Key Points
 SWOT Analysis
 Conclusion
 Tagline

“Jockey or nothing” brand tagline for jockey

international Inc.

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PRODUCTS
Product Portfolio

MEN UNDER WEAR

Vests
Briefs JUNIOR BOY
Boxer Briefs Vests
Trunks Briefs
Boxer Shorts Trunks
Inner Tees Boxer Shorts
Midways T-shirts
Polo T-shirts
WOMEN UNDER WEAR Track Pants
Brassieres Shorts
Sports Bra Sweat Shirts
Panties Jackets
Camisole
Crop Top
Tank Top
Shape Wear
Shorties

Source : https://www.jockey.in/

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JUNIOR GIRLS
Panties
Bloomers
Shorties
Camisole
Tank Tops
T-shirts
Shorts
Capris FACE MASK
Track Pant
Pyjamas
Sweat Shirt
Jackets OUTER WEAR
Bermudas
Track Pant
Lounge Pant TOWELS
Sport Shorts Face
T-shirts Hand
CAPS
Polo T-shirts Bath
Gym Vest
Yoga Pants
Sleep Wear
Jackets
Tank Top
Muscle Vest
Capris
Leggings

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 SOCKS
Calf
Ankle
Low Show THERMAL MEN ,WOMEN
No Show
AND KIDS
Tank Top
Camisole
Vest
Leggings
T-shirts
Long John

HANDKERCHIEF

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Chart Sales
16%
16% 14% 14%
12% 10% 11%
8%
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 Jockey India is owned by Page Industries and is a leading player within the Men's inner wear, Athleisure wear,
Women's inner wear and Kids wear and women's casual and active wear market in the country.

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Online Retail Out Of Total Retail In India 2024

Sales

online retail
 In Online Retail 10.7% Reached
 In Offline Retail 89.3%
 While Online Shopping Compared To 2019
The Sales Has To Be High In The 2024

In The Online Market They Expected 25%

More Shopping In 2025

offline retail
Source: page industries limited

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 Team

Samuel T. Cooper Sunder Genomal

Karthik Yathindra Rekha Nahar
Jockey international Page industries VS. Ganesh
Chief marketing officer General manager of page
founder founder CEO of page industries
industries

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 Campaign Timeline

In 2009 jockey made(11) advertisement across
the various new paper to impress the young
worldwide
I“Show Em” in 2016, Jockey launched a series of
TV advertisements by the name of “Show Em
What's Underneath”.
https://youtu.be/tTcJyUHtJ7s
They have launched a campaign named
#JockeyJuniorsSummerLabs, where they
launched virtual summer camps in the art and
craft domain for kids to showcase their talents
and thus also promote their products.

Redefining comfort Feel like Jockey

Just Jockeying Show’em whats underneath Jockey Covid-19 Marketing Strategy

In 2013, Their marketing campaign “ In 2019 they launched a campaign with the name
comfort just got sleek“ , “ comfort just got “Feels Like Jockey”
flirty”
https://youtu.be/VXBPUPzulRw

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Marketing Approach

New Launches
Social Media
( Instagram,facebook,twitter,youtube )

E-mail Marketing
Advertisment
Marketing Campaign

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Corporate Social Responsibility

Education & Skill

Health and Nutrition Mental Health(Live Love Building
( Akshaya patra) Laugh) ( vanavasi kalyana)

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Key Points

1289
Exclusive
Brand Production Capacity
Outlet 260mn Pieces Leading Player In
15 Manufacturing Premium Inner Wear
unit & Strong And Athleisure
Profit After 3062 Large Financial Market
Tax ₹5712 Format Performance
Million Stores

Highly Experienced
120,060 Revenue Professional
₹47,886 Management (23,853
Retail Employees) 80%
Network Million Women's Employee

Source: page industries limited 14

SWOT Analysis

Strength Weakness
 Strong Brand Reputation  Brand Name has to be protected and hence the
 Diverse Product Portfolio ( sleep wear, men & costs increases
women active wear… etc )  Competition from other popular brand
 Popular top-of-the-mind brand available mostly at
 Dependence on Retailers
all multi-retail brand stores globally
 Popular advertising campaigns and good brand
visibility
 Jockey is a recognized trademark in 120 countries

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Opportunities Threats

 Emerging markets are projected to have  New entrants have a chance if they offer
increasing sales in the lingerie sector innovative designs and services
 To take forward its jockey initiative as more  Competition from existing players
number of people are becoming aware of their  Changing consumer preference
lingerie and nightwear
 Jockey can further invest in its e-commerce
platform to reach wider customer and increase
online sales

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Conclusion

Jockey is the leading brand in India. Jockey has

started both indoor and outdoor campaigns in
order to attract fashion conscious customers.
Jockey focus on quality ,Innovative Designs
and marketing of its products.

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Thank you
ATHIRA MOHAN
PRASANTH K