Weekly Activity

• This is an in-class activity.

• Time allowed: 30 min

• Each student will present his/her work to the class.

• Analyze the below case study. Based on the business objective and business
strategy of Ali Baba, develop 2 IT security objectives.
Ali Baba, the online shoe-retailer, was founded in 1999. It has since expanded into selling clothes, consumer electronics and other
items such as kitchenware, bikes and golf clubs. It has an active customer base of 850,000 and more than 250,000 orders are now
being completed each week. In addition to advertising online using keyword targeted ads, email marketing and direct mail
marketing to provide special offers and promotions to existing customers is used. Customers can choose the product they want on
a website and then order using on-line or by phone. Ali Baba recorded $1 billion in sales for financial year 2011.

TEQSA: PRV14311
CRICOS: 03836J
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