Prestige Institute of Management

and Research, Gwalior

Topic: Communicating with Customers, Promotional
Strategies used in Retailing

Presented by: Presented to:

Divya Dr. Nishchay Upamannyu
Mansi Dwivedi
 Content
• What is Communication?
• Customer Communication and it’s importance
• Features of effective customer communication
• What is Retail Promotional Strategies?
• Objectives of retail promotion strategy
• Types of Retail promotion strategy

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 Communication…
Communication is a process that
involves sending and receiving
messages through verbal and
non- verbal methods.

Communication is a two way

means of communicating
information between two or more
individuals.
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 Customer Communication
+ Customer communication refers to the process through which
business shares valuable information with its customers.
+ Business communicate with customers, mainly for two reasons-
to assist them with their request or complaints and to market
their new product.
+ The way a company communicate with their customers can
make or break their brand.

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 Features of effective customer
communication...
+ Convey Accurate information
+ Practice proactive customer communication
+ Avoid interrupting customers
+ Have an attentive mindset
+ Be honest and do not hurry
+ Communicate the way your customers want
+ Personalize every interaction and resolve complaints
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 Retail Promotion Strategy
+ Retail Promotion Strategy is nothimg but activities undertaken
to induce customers by providing them with incentives, offers
and other such things.
+ It helps bring new customers and retain existing ones, And is a
part of marketing mix that includes both in-door and out-door
efforts.

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How does Retail
promotion strategy
differ from
Advertising?

Retail promotion strategy is

done for a limited timeframe,
whereas advertising is a
continuos ongoing activity.
 Objectives of Retail
Promotion Strategy
Encourage stop and
shop
Increase the size of
purchase

Repeat purchasing

Fight competitors

Inventory reduction

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 Types of Retail Promotional Strategy

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 Conclusion
Customers are lifeblood of any business and
the people who should matter the most.
Therefore, it becomes all the more important
to what they have to say and keep them
engaged.

Therefore, retailers must put great focus on

their retail promotion strategy.

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 Thank You

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