Prestige Institute of

Management &
Research, Gwalior

Affiliate
Marketing
Presented to:- Prof.Brahmanand
Sharma
Presented By:- Anshul Singh
Hardik
Chaturvedi
Contents
01 Introduction

How Does Affiliate

02 Marketing works

03 Benefits

04 Conclusion
Introduction

 Affiliate marketing is a performance-

based marketing strategy where
businesses (merchants) collaborate
with individuals or other businesses
(affiliates) to promote their products or
services.
 Affiliates earn a commission for each
sale or action generated through their
marketing efforts.
 How Does Affiliate Marketing Works
Affiliate marketing operates on a simple yet effective model that involves multiple
stakeholders working together..

There are three primary stakeholders in affiliate marketing:

1.Merchant or advertiser: The merchant is the business or brand that
offers products or services. They create an affiliate program and provide
promotional materials, tracking tools, and commission structures.

2.Affiliate or publisher: Affiliates are individuals or businesses that

promote the merchant's products or services on their platforms. They
drive traffic and generate leads or sales through their marketing efforts.

3.Customer: The customer is the end-user who clicks on the affiliate's

promotional content and completes a desired action, such as making a
purchase or filling out a form.
 Continue….
There are different commission structures commonly used in affiliate marketing:

1.Pay-per-sale (PPS): Affiliates earn a percentage of the sale value when a customer makes a purchase through
their referral link.

2.Pay-per-lead (PPL): Affiliates receive a commission when a referred customer completes a specific action, such
as filling out a form or signing up for a trial.

3.Pay-per-click (PPC): Affiliates earn a commission for each click generated through their promotional links,
regardless of customer actions.

4.Tiered or Multi-tiered: Affiliates earn commissions not only for their own referred customers but also for
customers referred by other affiliates they recruit into the program.

Contents Title Contents Title Contents Title

 Benefits

•Cost-effective advertising: Businesses only pay for actual results, such as

sales or leads, making it a highly cost-effective marketing approach.

•Expanded reach and audience targeting: Affiliates often have established

online platforms, communities, or social media presence, allowing businesses
to reach new and relevant audiences.

•Increased brand visibility and credibility: When affiliates promote a

product or service, it adds credibility and trust to the brand, leading to
increased visibility and customer confidence.

•Diversification of revenue streams: Affiliate marketing provides

businesses with an additional revenue stream by leveraging the promotional
efforts of affiliates.
 Conclusion
Affiliate marketing presents an incredible opportunity
for businesses to expand their reach, increase sales,
and build brand credibility. By cultivating strong
partnerships with affiliates and implementing
effective strategies, you can unlock the potential of
affiliate marketing for your business's growth and
success.
Thank You