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Case study Of ZERODHA

Subtitle
 Content of case study
• INTRODUCTION
• Market Analysis
• Marketing Strategy
• Success factor
• Conclusion
This Photo by Unknown Author is licensed under CC BY-NC-ND
INTRODUCTION

• Zerodha is a prominent Indian financial services company,

headquartered in Bangalore. Founded in 2010 by Nithin
Kamath, it has disrupted the traditional brokerage industry in
India by introducing a technology-driven platform that offers
low-cost brokerage services to retail investors. With its
innovative approach and commitment to transparency,
Zerodha has become the largest retail brokerage firm in India
by the number of active clients.
Market Analysis
Over the last ten years, the Indian stock market has grown a lot because
more regular people are getting involved. But there was a problem with
the companies that help people buy and sell stocks – they charged a lot
of money and didn't always show how they were doing things. This
made it hard for many people to join in. Zerodha saw this problem and
took advantage of the increasing interest in trading by creating a
business that was different. They made a way for people to trade that was
cheap and easy to use. A lot of Indian investors liked this new way of
doing things, and Zerodha quickly became the top choice in the market.
Market Strategy
• Zerodha, a leading Indian brokerage, strategically disrupted the market by
offering a low-cost, user-friendly trading platform, addressing the industry's high
fees and lack of transparency. This innovative approach attracted a growing
number of retail investors, propelling Zerodha to market dominance.
Success Factor
• Technology Innovation
 Disruptive Pricing
 Focus On Customer Feedback
 Transparency and Trust
 Concentrate on new account openting
Conclusion
• Zerodha has done really well in the Indian brokerage industry. They understood that
people wanted a trading platform that was cheap and easy to understand, so they
made one. A lot of regular people started using it, and now Zerodha is the top choice
in the market. Their smart way of doing things not only fixed problems that were
around for a long time but also made them a big player, meeting the changing needs
of Indian investors in the ever-changing financial world.