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COMPETITORS GROWTH
Zerodha has achieved numerous feats since it was
Zerodha faces some cut-throat competition founded in 2010.
in the market. It is competing with other The company boasts of being a unicorn back in June
discount brokers like Upstox. 2020 without even raising funds from any of the
investors, thereby purely relying on bootstrapping.
Simultaneously, Zerodha also faces
serious competition from full-service Along with this, Zerodha is also credited with
buying ESOPs at nearly 4X times its book value,
brokers which are huge and popular which was almost around the time when the
amongst the traders such as stockbroking startup valued itself as a unicorn.
HDFC Securities, Kotak Securit
Zerodha - Future Plans
Upcoming goals for Zerodha is the aim to add 5-10 million new investors to the Indian
stock market with the aid of the platform.
Zerodha is currently looking to reduce the transaction costs down in its discount
brokerage services.
The company will be launching low-cost funds in order to attain that target, as per the
reports dated September 1, 2021.
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