FoundingTeam

Ashneer Grover is the CEO and the founder of BharatPe. He’s an alumnus of IIT
Delhi and IIM Ahmedabad. He was previously the Head of New Business at PCJ
and built Grofers business out as CFO

Shashvat Nakrani is the co-founder of BharatPe. He is an IITD dropout.

 Problems and Inefficiencies Found.

Problems Context Line ofAction

Merchants had to
Customer focussed BharatPe wanted to
keep QR codes of
companies like Paytm make things easy by
multiple companies to
and PhonePe wanted adopting a merchant-
accept payments from
transactions to centric approach. It
different UPI apps.
happen within their aimed to achieve this
Also, they had to give
own ecosystem. with a standardized
a commission of at
interoperable QR
least a 1.5% of the
payments they code.
received.
 The Rise of Scan And
Pay
in the Digital Payments
Landscape
 The Rise of Scan And Pay in the Digital
Payments Landscape
• Scan and pay digital payment option powered by QR code or Quick Response
technology has been around for many years. But the changing digital payments
landscape with social distancing requirements due to Covid-19 has enabled the
rise of scan and pay.

• Accommodating touch-less commerce is the top priority for businesses,

merchants and retailers and providing seamless and touch-free payments
through QR code is the best option. Also, scan and pay and other such payment
option is imperative for a modern cash-less economy which is believed to
dominate in the future.
 ProductMarketFit

August,2019 $14Mloanto
Alegend
0-Fee 20,0000 Findingthe has
1.5MMerchants payment Merchants pot of gold in been
UsingBharatPe BharatPe wasn’t Just 7 Months after P2M born
charging their the launch, BharatPe BharatPe ever since its
The Company clearly merchants at all for BharatPe have
had a huge customer inception focused on
expressed their universal QR Code currently a payment
audience. They finally Retail Business
priority i.e the access, which lured
Transactions and being Volume of more
many merchants and
found their Product-
merchants. the king in that niche Rs28,000 Crores. It
resulted in huge user Market Fit.
rather than pawn in the still has a long way to
base for BharatPe.
P2P segment. go. It will be
interesting to see its
 Marketing Strategies
In 2021, the cricketers Rohit Their Message
Sharma, Jasprit Bumrah,
saying”Dukandar to be
KL Rahul, Mohammed
the King” was the point
Shami, Ravindra Jadeja,
Suresh Raina and, which turned the things
Yuzvendra Chahal were around for BharatPe.
signed as BharatPe brand
ambassador.
Cricketers as Brand
Breaking the
Ambassadors normal

Incentive based
Feet on Street Strategy
BharatPe had to scale and For the long term game that
reach a customer which is BharatPe wanted to play,
largely offline. In a paying Rs. 20-30K a month
country where merchants to field agents , on basis of
do not believe in DIY the number of merchants
concepts, it had to build a onboarded, turned out to be
large FoS (Feet on Street) a game changer.
presence.
 Funding History and Company Growth
2018 2020
1 October,
2018. August. Made
Raised $2M the UI very
Seed clean and
Funding from simple. The
download
BEENEXT
went up by
and Sequoia
62%. 2021
Capital India.
4 August
BharatPe
becomes a
unicorn.

2019 2021
4 June.
300,000/Day
Raised $50M
Transactions.
Series C 10M/month
Funding.. Annual Run
rate
 Xtraincome card for merchants. This
BharatSwipe, a zero rental Swipe card gives a flat 1% cashback on all
machine. BharatPe levies no transactions.
transaction fees on payments.

BharatPe knows your revenue through POS and QR code products.

Xtraincome card would help them understand your expenditure patterns.
Basis the data available, BharatPe offers a collateral free loan to the
merchant.
 Mergers andAcquisitions

Payback India PMC

Bank

A multi-brand loyalty programme with over 100

million members in the country. It has a network of
more than 100 offline and online partners and
allows its customers to earn and redeem points on
every transaction at its partner merchant outlets.
Set up a small finance bank with Centrum
Finance, a NBFC, in what is a landmark
step for fintech in India
 Impactof COVID19

Target to
GrowLoan
Hitting 3rd Largest
Bookto
$479M 5000Crores
transaction
1.2M/Day
April 2020 value.
As a part of their
future aggressive
Contrary to other Total monthly strategy and
By November countering
businesses, the Transactions BharatPe has
2020 itself, the problems like
pandemic spring back during replaced
platform was COVID, they are
provided strong the initial GooglePay to
having 61.5 targeting to grow
tailwinds to the Outbreak of become 3rd
Million Monthly loan books to
digital payment COVID. Largest P2M
Transaction. 5000 Crores in
sectors. payment app.
Next Two years.