ABOUT ZERODHA:

FOUNDERS

- Founded on 15th August 2010.

Nithin & Nikhil are brothers from

Karnataka.
- Zerodha has its headquarters in Karnataka, Bangalore.

Both of them have been involved in

- It has become India’s largest broking house present.
finance since a young age. After

gaining a good amount of - They offer brokerage-free equity investments,

experience in trading and stock institutional broking, retail, in addition to commodities

trading.
market, they plunged in the market

with their "big idea".

- It also has stock trading information as well as

capabilities.

"We don’t intend to

sell stakes of ANALYTICS:
Zerodha. We are
bootstrapped and we Zerodha website rankings:

intend to remain that - Global : 548

- India : 40
way." - Category (Finance) : #1

Zerodha traffic overview:

CONTACT DETAILS

60M

www.Zerodha.com
40M

20M

0M

Jan '21 Feb '21 Mar '21 Apr '21 May'21

[Source: www.similarweb.com]
SUCCESS STRATEGY ZERODHA BUSINESS MODEL

- Provides technology and cost-efficient & - Zerodha works on a low brokerage - high

turnover model.
services to its customers.

- They charge a very nominal fee as a

- Filled the huge gap between the
brokerage for the trader’s transactions.
commissions that the brokerage firms

charged and money that the investors got in - This further leads to a high transaction

hand. turnover.

- Really low operational costs.

- The use of a smart platform enables the

users to trade online seamlessly.

- Zerodha operates on an online structure that

helps maintain these low operational costs.

- Their operational cost is pretty low as

compared to the other brokerage firms.

OVERVIEW

ZERODHA - THE RISE ZERODHA - ADDITIONS

- Zerodha generates almost 2 to 3 million - Console: An essential central dashboard of

trades every day. the user's account with Zerodha.

- They have emerged to be the largest retail - Kite: Trading and investment platform that
brokerage firm at the global level. eases the user experience.

- Almost 50,000 to 75,000 accounts are - Sentinel: A platform to create market

being added every month. alerts.

- Zerodha broking business had reported a - Coin: For commission-free buying of

massive revenue of INR 1093 Crore in FY2020. mutual funds.

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