Introduction to Waterfall

Methodology
The waterfall methodology is an approach to project management that
emphasizes a linear progression of tasks. It involves clear objectives, making it
well-suited to initiatives with defined outcomes.

KI by Kamroop Iyer
Example 1: Objective - Best in Employee
Engagement

OKR: Increase Employee 1

Satisfaction by 20%
Setting specific objectives is key to
success. In this scenario, the aim is to
enhance employee satisfaction by a
substantial margin within a defined time
frame.
KPI: Employee Satisfaction Score
2 KRA: Conduct Regular Employee
Surveys
Regular feedback collection is a crucial
part of this key result area, ensuring that
the initiative stays aligned with the
overarching objective.
3

Key performance indicators are used to

quantitatively measure progress towards
the objective, providing a clear metric for
success.
Example 2: Objective - Improve Customer
Retention Rate
OKR: Reduce Customer KRA: Enhance Customer KPI: Customer Churn
Churn Rate by 15% Support Rate

Minimizing customer churn is
critical for long-term success.
This objective aims to
significantly enhance customer
retention over a set period.
Improving customer support
procedures is an integral part of
this key result area, ensuring that
customer needs are met
effectively.
Measuring the customer churn
rate provides an actionable
metric to evaluate the success of
efforts aimed at improving
customer retention.
Benefits of Using Waterfall Methodology for
OKR, KRA, and KPI Alignment

1 Clarity and Structure 2 Measurable Goal Setting

The linear approach provides clear direction It enables the establishment of clear and
and a structured framework to align OKRs, measurable objectives, ensuring that progress
KRAs, and KPIs effectively. is quantifiable and accountable.

3 Effective Progress Tracking 4 Objective Evaluation

The waterfall model offers a systematic way to It facilitates objective evaluation, allowing the
track performance and adapt strategies for team to assess the success of each phase of the
improved outcomes. process.