LATEST HIRING

TECHNIQUES
USED IN FMCG
SECTOR
G R O U P A S S I G N M E N T B Y:
HARSH KUMAR, DIKSHANT
G U P TA A N D N I S H C H AYA K U M A R
 ABOUT FAST MOVING CONSUMER
GOODS(FMCG) SECTOR:

 FMCG (Fast Moving Consumer Goods) companies

operate in a fast-paced and dynamic environment.
Their hiring needs are specific, requiring individuals
with a blend of technical skills, industry knowledge,
and the right cultural fit.
OVERVIEW
1. Traditional Channels.
2. Modern Strategies.
3. Going Beyond
Resume.
4. Unveiling Potential.
5. FMCG-Specific
Considerations.
6. Optimizing the Hiring
Process.
Traditional Channels:
JOB BOARDS & CLASSIFIEDS:
 While seemingly basic, job boards and
industry-specific publications remain a
valuable tool. FMCG companies can
target relevant candidates with specific
skillsets through strategic ad placement.
RECRUITMENT AGENCIES:
 Partnering with recruitment agencies
specializing in FMCG placements is
beneficial for senior-level positions or
roles demanding niche expertise. These
agencies have established networks and a
deep understanding of the industry's
talent pool.
Modern Strategies:
Ca re e r we bsite s & so cial m e dia :
A stro ng e m ploye r brand is key
in today 's jo b m arket. FM CG
com panie s leve rage the ir care e r
we bsite s to showcase the ir work
c ulture , ope n po siti ons, and
e m ploye e suc c e ss storie s. Soc ial
me dia platf o rm s like linke din
are ac ti ve ly use d to target and
e ngage pote nti al candidate s
with re levant skills and
expe rie nc e .
Going Beyond Resumes:
SKILLS-BASED ASSESSMENTS:
 FMCG companies are increasingly utilizing
skills-based assessments to go beyond
traditional resumes. These assessments
evaluate a candidate's proficiency in areas
like data analysis, digital marketing, or
project management, providing a more
objective picture of their capabilities
GAMIFIED ASSESSMENTS:
 Gamified assessments add an interactive
element to the hiring process. These
assessments can involve simulations,
problem-solving games, or virtual reality
experiences that evaluate a candidate's
decision-making under pressure and
approach to challenges specific to the
FMCG industry.
Unveiling Potential:
ASSESSMENT CENTERS:
 This technique involves bringing a group
of shortlisted candidates together for a
series of exercises, simulations,
presentations, and group discussions.
Assessment centers provide valuable
insights into a candidate's teamwork
abilities, leadership potential,
communication style, and problem-
solving approach under time constraints.
CASE STUDIES & BUSINESS
SIMULATIONS:
 FMCG companies may present candidates
with real-world case studies or business
simulations that mirror situations they
might encounter in the role. Analyzing a
candidate's thought process, strategic
thinking, and approach to solving
industry-specific problems within these
simulations offers valuable insights
beyond interviews.
 FMCG-Specific Considerations:
Industry Knowledge &
FMCG Skills:
Understanding consumer
behavior, brand development,
and supply chain management
are crucial for success in FMCG.
Companies look for candidates
with experience in the sector or
transferable skills from adjacent
industries like retail or
marketing.
Sales & Distribution
Expertise:
For sales and distribution roles,
assessing a candidate's negotiation
skills, ability to build relationships
with retailers and distributors, and
understanding of the FMCG sales
cycle is paramount. Techniques like
role-playing sales scenarios or case
studies focused on distribution
challenges can be employed.
Commercial
Understanding:
FMCG companies thrive on
individuals with strong
commercial awareness.
Assessment techniques may
involve evaluating a candidate's
understanding of market trends,
ability to analyze sales data, and
strategic thinking to drive sales
growth and profitability.
Optimizing the Hiring Process:

By strategically combining these techniques, FMCG companies can build a

robust and efficient hiring process. Utilizing a talent pool rich in industry
knowledge, relevant skills, and cultural fit is crucial for success in this
competitive landscape. Additionally, staying updated on the latest assessment
tools and trends can help FMCG companies attract and retain top talent in the
ever-evolving FMCG industry.
Thank you
QUESTIONS?