Becoming A “Delicious”

Sales Agent:
The Kraft Philippines Sales
Team Enhancement Training
 Day 3
The World of An
Restaurateur
DAY 3
OBJECTIVES:
 To incorporate the values of being an

entrepreneurial, open minded and think like

owner
 To manifest the qualities of a “delicious

agent” and become a full-fledge business

consultants by providing solutions to their
clients
Training Roadmap

D3
D1 D2
The World of a
Basic Culinary F&B Essentials Restaurateur
Maalaala Mo Kaya
RESTAURANT BUSINESS
Restaurant
 An establishment which prepares and serves food

and drink to customers in return for money.

 Meals are generally served and eaten on
premises, but many restaurants also offer take-out
and food delivery services.
 Restaurants vary greatly in appearance and
offerings, including a wide variety of the main
chef's cuisines and service models.
THE 3 WAY APPROACH

 Character = the will to succeed

 Competence = the will to prepare
 Results = the will to execute
CHARACTER
WHAT IS A CHARACTER?
HOW CHARACTER IS
FORMED?
VALUES OF ENTREPRENUER
COMPETENCE
 Competence is the ability and skill required to
carry out a particular function, activity, task or
set of duties.
 It refers to the willingness of the entrepreneur
to prepare by gathering the skill set
necessary for the unusual journey embarked
on.
Leadership skills +
Management skills =
Competence
RESULTS
CREATIVITY
RISK
THINK LIKE AN OWNER ?
THINK LIKE AN OWNER
 So what does “Think Like an Owner” really
mean?
 An owner is fully committed to their business.
 The Owner has to balance all the functional
areas of the company to get the best results.
 An Owner depends upon their customers to
stay in business.
 Decisions must be made for the overall good
rather than personal agenda.
WAYS TO THINK LIKE AN
OWNER
Show Passion and Enthusiasm
Treat Your Customers and Clients Like Gold
Take Care of Your People
Deliver More than Expected
Roll Up Your Sleeves Whenever
Necessary
Get Better and Better —
Continuously Improve
Systematize Things
Stay Focused on Cash Flow and
Spend Like it’s YOUR Money
Think Ahead, See the Big Picture
RESTAURANT’S SALES
 Dine-in in different day-parts
 Take-out
 Parties & reservations
 Bulk orders
 Food delivery
What Makes a Good Server

 Servers are:

 Internal marketing tools

 Link between customers and sales
What Makes a Good Server
Character traits of a good server:
 Effective communicator

 High Energy

 Flexibility

 Can Handle Stress

 Cooperative

 Courteous

 Desire to Please Others

 Empathic

 Neat Appearance
Service – What NOT to do
Things that lead to poor service:
 All Thumbs
 Clumsy servers look bad and can cause accidents
 Unkempt Appearance
 Uniforms should be neat
 Employees should be well groomed
 Attitude
 Don’t ignore guests, act hurried, not make eye contact
 Don’t be Intrusive
 Be attentive without being overbearing or intrusive
EXPERIENCE !
DELICIUOS!
 Describe what is a “delicious agent”
 Create your own P&L