Today's agenda

Project recap
Problem
The Analytics team
Process
Insights
Summary
 Client Overview:

Client Name: Social Buzz

Industry: Social media & content creation
Year Established: 2010
HQ Location: San Francisco

Project
Number of Employees: 250
Project Objectives:

• Conduct an audit of Social Buzz's big data practices.

• Provide recommendations for a successful IPO.

Recap
• Analyze content categories to identify the top 5 with the highest aggregate
popularity.
 Problem

1.Overwhelming Data Volume: Social Buzz grapples with

handling a substantial influx of data, including over
100,000 daily pieces of content across multiple media
types (audio, GIFs, photos, videos).
2.Complexity of Unstructured Data: The data generated
by Social Buzz is highly unstructured, posing challenges
in managing, analyzing, and extracting meaningful
insights from the diverse content.
3.Resource and Expertise Gap: Despite having 200
technical staff members, the company lacks the
resources and expertise to effectively manage and
maintain their complex data infrastructure, especially
considering their rapid growth trajectory.
 Andrew Fleming
CTO

The Analytics
team Marcus
Senior Principle

Kartikay
Data Analyst
1 Data Understanding
Process
2 Data Cleansing

3 Data Preparation

4 Data Analytics

5 Data Insights
Insights
 Total Unique Categories: 16
•Range of Scores: Scores range from 49,264 to
74,965. Total
•Average Score: The average score across all
80000
categories is approximately 60,853.
•Highest Score: The category with the highest 70000
score is "animals" with a score of 74,965.
•Lowest Score: The category with the lowest 60000

score is "public speaking" with a score of

49,264. 50000

•Distribution: Scores vary across categories,

40000
indicating differing levels of engagement and Total

popularity among users. 30000

•Insights: Categories like "animals," "science,"
and "technology" exhibit higher scores, 20000
suggesting strong user engagement.
Conversely, categories like "public speaking" 10000
and "veganism" have lower scores, indicating
potential areas for content improvement or 0
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 animals
•Category: Animals
•Total Reactions: 1897
•Distribution by Reaction Type: 311

• Audio: 570 reactions

• GIF: 342 reactions
570
• Photo: 674 reactions
• Video: 311 reactions
•Key Insights:
• Animals category garners the highest overall
reactions compared to other categories.
• Photos and audio reactions contribute
significantly to the popularity of the Animals
category.
• GIFs also play a notable role in user
engagement with animal-related content.

674

342

audio GIF photo video

 The Animals category exhibits the highest
user engagement with 1,897 reactions,

Summary particularly driven by photos and audio.

Diverse media engagement, including GIFs,

photos, and audio, underscores the need for
varied content strategies to maximize user
engagement across Social Buzz.
 Thank you!
ANY QUESTIONS?