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Pitch Deck
Milestone 2
Who we are
Name of your Venture: SWAS-the first help
Why ?
Explain why do you want to pursue this Business Idea.
The chaotic scenes at hospitals, with frustrated patients waiting in unorganized crowds due to poor communication and inefficient time slot
allocation, motivated me to pursue this business idea. I believe technology can be a powerful tool to address these issues and create a
smoother, more positive healthcare experience for everyone involved.

What ?
Provide a brief on what does your venture do.
Our business tackles two key challenges in hospitals: lack of clear communication and inefficient appointment scheduling. We leverage digital
technology and AI integration to optimize doctor availability and allocate appointments efficiently, resulting in a smoother experience for both
patients and doctors.

How ?
Explain how your venture solves the problem and make its revenue.
Optimized Time Slot Allocation- accurate wait time estimates and pre-appointment instructions
Enhanced Communication- Automated reminders and follow-ups
 Problem/Opportunity Place your
logo here
CONTEXT PROBLEM ALTERNATIVES
When does the problem occur? What is the root cause of the problem? What do customers do now to fix the problem?
India is a developing country and its population keeps on
increasing. Lack of Efficient Scheduling Customers now have to just go to the application
People are not informed or known about the live Low Doctor-Patient Matching Accuracy (SWAS) and check for the availability of the
conditions of the hospital and because of this issue i.e. Resistance to Technology Adoption doctors.
lack of communication before reaching the hospital No Data Security and Compliance Issues
efficient time slot is allocated, which results in
Limited Resources or Budget Constraints
unorganized crowd during random time.
Inadequate User Interface Design
Insufficient Understanding of Healthcare
Processes
CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS
Who has the problem most often? How does the customer feel? What are the disadvantages of the alternatives?
Doctors
Nurses and support staff The customer likely feels frustrated and concerned
Patients due to the lack of efficient scheduling, resulting in
Family Members/Caregivers unorganized crowds at hospitals and inadequate
Health Insurance Companies communication about live conditions

3
QUANTIFIABLE IMPACT
What is the measurable impact (include units)?

The measurable impact includes increased

waiting times at hospitals, with potential units
being measured in hours, leading to
decreased patient satisfaction and potentially
compromising the quality of healthcare
services. Additionally, the impact could be
quantified by assessing the number of
unorganized crowds during peak times,
measured in the number of individuals
congregating without scheduled
Problem Interviews And Surveys Results Place your
logo here

• How many customers did you interview?

We interviewed more than 100 patients for the following
problem.

• What was the interview mode?

The mode of interview was face to face visiting some clinics and
telephonic interview calls. The aim of this slide
is to capture the customer
• How many of them agree this is a problem and wants a responses to substantiate and
validate the problem your
solution? venture is solving (primary
Approximately 60-70% of the people agreed this is a problem. and/or secondary research
data). Present result analysis
of the problem interviews
• How many of them said they don't need a new solution?
conducted with your
30% of the patients said that there are in the comfortable in the potential customers in
current scenario. graphical representation.
Customer Persona
Personality trait Personality trait Personality trait
Motivations
Goals

Photo

Frustrations
Ethos The aim is to collect
the information about your
Age: ideal customer persona who
Occupation: are likely to buy your product
Location: Bio or service . It is highly
detailed, providing a clear
Personality understanding of target
market and customer
demographics, behaviors,
needs and jobs to be done. It
will help you tailor the
solution/user experience
through targeted design.
Value Proposition Canvas
. I would LOVE it if:

What do you offer that makes the customers ? What would make the customer happy?
? What do the clients want when facing the problem?
happy? 'Customer would love if they do not have ti wait in line for the
one-stop-shop for all healthcare needs which checkups. There is proper records of their health data. .
nowadays is difficult to find
Improved connectivity They want that their process is eased of visitng the doctor, their
time is not wasted as they are also busy in their daily schedules
Data-driven optimization

What is the product or service that you are I would WANT:

offering? What do the clients do (actions) when facing the
GAIN CREATORS GAINS problem?
FIT
TFrustration: Inaccessibility (Searching tirelessly, Asking
Centralized Patient Access and Data PRODUCT/ for help, Traveling long distances, Seeking alternative
SERVICE JOBS care.
Management
Frustration: Lack of information (Carrying physical
Doctor Availability and Appointment copies, Self-diagnosing, Feeling anxious and frustrated,
Optimization PAIN KILLERS PAINS Requesting records repeatedly)

Which features of your offering relieve the I would HATE it if:

customer's pains?
What are the pains of the clients when facing the
Increased convenience, improved problem?
care coordination, better treatment outcomes, and
greater control over their health data. Wasted time and energy, Delayed care, Financial burdens,
Disempowerment, Lack of Information, Disruption of daily
life, frustration and helplessness
Solution Place your
logo here

Describe your Solution: List the Benefits of Your solutions

We offer Accurate waiting Time and pre-appointment 1. Less Waiting Time and crowding at clinics
instructions.
The details of our offering consist of: 2. Pre- Appointment Facility
1. Pre-Appointments
3. Helps to keep a better track on follow-ups
2. Estimation of Waiting time
3. Follow-ups and Reminders
Competition Analysis
Benefits Competitor 1 Competitor 2 Competitor 3 Competitor 4 Your
Venture
Product ORS Practo Qikwell Fitho Swas

Price Existing pricing Target audience location Specific service Market pricing

Branding channels Online presence Content strategy Target audience Social media engagement E-commerce

Packaging Product offerings Pricing strategies Market share Customer reviews User Feedback

Market reviews Customers feedback Industry reports Price structure Market overview Publication

UVP Pricing strategy Target audience Customer review Industry trends Market based

Add more as required

Identify your competitors (Direct & Indirect) and examine

the list of their offerings/benefits vs your product & service. Based
on what the customers say as well as your research, you need to
tabulate your findings. Mention your ventures USP from the
competition analysis
Lean Canvas
PROBLEM:
Lack of communication
before reaching the
hospital. And no efficient
time slot allocation which
results in unorganized
crowd during random
time.
EXISTING ALTERNATIVES
ORS, Practo, Qikwell,
Fitho.
COST STRUCTURE
IF WE ARE ABLE TO SECURE THE INTENDED FUNDING.
• It will help us hire a better tech and sales team.
• Compensating our infrastructure costs ,
• We will be able to reach more than 1000 hospitals by the end of FY-
25
UNIQUE VALUE
SOLUTION PROPOSITION
Our healthcare The connectivity that we CUSTOMER SEGMENTS
company strives to be a bring is our USP for the Our customer base is
UNFAIR ADVANTAGE
one-stop-shop for all patients and the hospital • ? anyone who wants to
as well. We are implying ml
healthcare needs, • ? receive healthcare
and slot allocation to the
and our umbrella app • ? facilities. Irrespective of age
infrastructure of the
makes it easy for • ? ,gender, class. Everyone is Business Model (Explain with a process
hospital, which
patients to access all • ? an important customer of diagram)
hasn’t been done before.
healthcare services Ours. But it also depends
Our integration with med-
in one convenient on the patients. If the
commerce and pathology
location. patient is financially
is also a big USP. sound , He /she is more
important to our
KEY METRICS HIGH-LEVEL CONCEPT insurance sector ,etc.
……………………………………… CHANNELS
• Hospitals OVER-ALL we are a mass
……………………………………… Our website and
• Insurance market.
……………………………………… our app would be the
Companies
……………………………………… channel between
• Pathological EARLY ADOPTERS
……………………………………… customer and us.
• Laboratories …………………………………………
• Patients ……………………………………… …………………………………………
• Clinics ……………………………………… …………………………………………
• Doctors ………………… …………………………………………
…………………………………………
…………………………………………
………………………
REVENUE STREAMS
This canvas explains
In this specific domain , the CAC ranges from 23-27 rupees
how the venture makes
per patient . So considering all this our patient number goal
money (attracts, serves and
is to reach 100 thousand at fy25 end. OUR EXPECTED REVENUE FOR FY
keeps customers)
25 END - > 1.2 cr GROSS MARGIN - 10-12%
MVP

• Provide Full product/service description

• Insert a picture of the prototype
• Provide video link of the working prototype, if any
• Share screenshots of website ( Landing page, testimony etc.,). If the venture is in any
online business, it must definitely showcase a functional website.
• Share website link (If the venture is in any online business, it must definitely showcase a functional
website.)
• Share App link
• Description of how the product will work and steps the customer will follow
• Any other information

The slide helps to see your vision in

action with a clear demonstration
MVP
MVP
MVP
MVP Validation
What is your MVP- it is a platform where
Conclusion:
we connect doctor & patient
Test Details:- interviws of 50 Persevere
potential customers
Pivot
How long will we test this MVP? 1 month
Not conclusive

Who is our target audience for the test? How many of them? 30 people in our society

How will we get to that audience? One on one interaction

Results of Test:
Realizations / Insights:-Accessible Healthcare:* Swas breaks geographical
Did enough customers buy? Why or why not?- yes enough customers who got good barriers, offering medical consultations to individuals regardless of their
Consult from the doctors. location. This improves access for those in remote areas or with limited
mobility.

Did customers pay the price we expected? Why or why not? - customer paid the price 2. *Time Efficiency:* Users can consult healthcare professionals without the
As it was lower than the earlier they used to get. need for physical appointments, reducing waiting times. This enhances
overall efficiency and allows quicker access to medical advice.

Did customers come back to our product or show interest in doing so? Why or Next Steps:- Focus on building trust through
why not?- 88% of the customers from informative content, user reviews, and a secure online
50 sample liked the consult. platform. Providing excellent customer serviceConduct
and MVP validation interview
seamless user experience can also contribute to
with for early
attracting and retaining online customers your adopters (>10 interviews).
medical service. Provide clear evidence to validate/
Did customers recommend our product to others or evangelize about invalidate your solution with conclusive
it? Why or why not? - Yes, customers shared contact details of
potential customers.
learning statements, and demonstrable
interest in buying through this slide
Team Composition Place your
logo here

Varsha Bhardwaj Anusha Shinu Shubham Singh

Picture Picture
What makes us a good team to solve the problem we chose?
As we three are awakened by a combination of diverse skills,
effective communication, shared vision and goals,
adaptability, strong problem-solving abilities, and effective
Role/Position: Role/Position: Role/Position:
leadership. This will help us to solve the problem and take
CEO CFO CMO our start-up to the next level.

Key Strengths and abilities Key Strengths and abilities Key Strengths and abilities

Leadership Qualities Treasury Management Creative

Visionary Strategic Planning Analytical Skills
Strategic Thinking Investment Management Negotiation Skills The goal is to demonstrate teams'
Decision Maker Technology and Data Lead Generation Skills commitment. Mention who’s on your team,
Adaptable Management Customer Relationship defined roles, why them ( each members
Management expertise) and their extremely relevant
credentials.
Thank You!