Consumer Behavior

Amman Aziz
19F-0013
  Consumer Behavior is the study of when, why, how and where
people do or do not buy a product. It depends on the psychology
of the consumer. It attempts to understand the buyer decision
Consumer making process both individually and demographically.

behavior  It studies the individuals consumers such as demographics and

behavioral aspects to understand people’s wants.
 The main focus is the customer satisfaction,
  Finance and liquidity,
 Operations and supply chain.
 Maintaining customer relation
Impacts of  Workforce health & productivity.
Covid-19  Complexity in consumer behavior.
Stabilizing business outlook

Surveys

Digital innovations Insights

 Empower
Employee
employees
trust
/customers help

Standard
Work from
operating
home
procedure

Supply Healthy work

chain environment
Ultimate employee trust

Can anyone tell how we can do that ?

Can you imagine its overall impact ?

  Considering from the Employee perspective.
 Effective communication.
Employee trust  Clarity.
 An opportunity to create a trust based culture.
Empower employees / seeking customers help

 How can we achieve this ?

 How does it enhance profitability?

Some pre COVID_19 examples

 Wearing seatbelts in airplane
 Switching off/ silent mobiles in cinema halls
  Voluntary help
 ethical duty.
 Clear direction
How will they  Positive contribution

help ? 

Provide clarity about Positive impact for everyone.
Improve interactions between employees / customers.
 Encourage them to follow SOPS
  A new form A new way.
Remote work  A complete organizational restructure.

Will this trend be continued ?

Work from home

Even when offices open

 Communication
 Coordination
 Socialization
How to improvise

 Take pre covid work from home workers as your mentors

 Physical and mental well being.
 Virtual engagement.
 Mental relaxation.
 Emotional happiness.
 Some People are more suited to virtual work/communication.
 Increased productivity ?
  REDUCE TRAVEL
NEW  IMPROVE WORKPLACE HYGINE
STANDARD  LOW STAFF ATTENDANCE

OPERATING
PROCEDURE
  FLEXIBLE WORKING HOURS
 CHANGE IN SHIFTS RATIO
NEW SOPS  NEW TRENDS
 THINK OF WHAT IS NECESSARY AND WHAT IS NOT
  Relatively the important element.

SUPPLY
CHAIN
How will this Shape up in the near future?
  Lockdown / restricted movement.
SUPPLY  Industry closure.
CHAINS  A disturbed supply chain.

HOW
AFFECTED

China; the big shot.

WHAT TO DO NEXT

 LOCAL INDUSTRY
SUPPLYSIDE POLICIES AND MORE CHANCES
 DIVERSIFY TO GLOBALIZATION TRY NEW SUPPLIERS
 Digital innovations.
 Improving customer incentive.
Healthy work environment

How will they be healthy ?

 NEW NORMS LIKE TESTS
 SURVELENCE
 IMMUNITY
 CONCIOUS INDOOR DESIGN
ANY QUESTIONS ?

Thank You
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