OUR END-TO-END INTEGRATED

SOLUTION

Creative Content Media

Lead Production Lead
Engine
 A FIT-FOR-FUTURE
MODEL
Quality Efficiency Agility Simplicity

Delivering high-quality brand, Scalable approach to Developed with a future- Fully-integrated solution,
consumer-centric content inspired increase speed while proof approach codified with a single point
by digital trends, technology, and reducing costs. to address a shifting of contact.
new formats. landscape.
 REGIONAL WORKFLOW

Planning stage

Integrated Develop strategy

Campaign Idea Concept Approval of all Digital
Agency campaign, Final campaign
Integrated direction concepts and connections
Debrief concept and approved
Brief approved testing stimulus strategy
(Digital expertise) media plan

Creative Execution stage

Shooting assets Assets upload NBS

Quality assurance
Preproduction (Master assets Amplification Approval into DAM Localized assets
process +
Brief toolkit of digital process *Digital Tool Kit depending
creative
(Digital needs) + media assets final adjustments (Masters on local
optimization
tool kit) & Local Assets) nuances
Inputs from data + Social listening

Media Learnings + Measurment stage

Asset optimization
Data-Driven
Local Market based on
Performance Learnings
Implementation Data &
input
performance

*Digital Toolkit will include all performance learnings and metrics.

Case study: Dog Chow Lactis
Thank you!