Cost Leadership Strategies of PT

Wings
An Analysis of Competitive Strategy
Execution
 Introduction
• The concept of Cost Leadership Strategy, as
identified by Michael Porter, involves
achieving competitive advantage through
operational efficiencies, cost control,
economies of scale, and product
diversification. This strategy enables
companies like PT Wings to offer quality
products at competitive prices, thereby
expanding market share and achieving
sustained competitive advantage.
 About PT Wings
• PT Wings is a leading Indonesian company,
known for its extensive range of household,
personal care, food, and beverage products.
With a commitment to quality and innovation,
PT Wings has maintained its market leadership
by adapting to consumer preferences and
leveraging advanced manufacturing
technologies.
Implementation of Cost Leadership
• PT Wings employs cost leadership through
operational efficiency, strict cost control, and
economies of scale. By optimizing production
processes, negotiating better raw material
prices, and producing on a large scale, PT
Wings is able to maintain low production costs
while ensuring product quality.
Strategic Steps for Cost Leadership
• Operational efficiency, cost control, economies
of scale, and product diversification are key
strategic steps PT Wings takes to maintain its
cost leadership. This approach has enabled PT
Wings to offer affordable products without
compromising on quality.
 Impact of Cost Leadership
• PT Wings' cost leadership strategy has led to
affordable prices, wide consumer access,
consistent profits, and market domination.
This strategy has been central to PT Wings'
success in the competitive Indonesian market.
 Challenges Faced
• Despite its success, PT Wings faces challenges
such as intense market competition and
changing consumer preferences towards
healthier and more natural products.
 Adapting to Consumer Trends
• To address changing consumer preferences, PT
Wings focuses on product innovation,
improving brand image, and exploring
international market expansion opportunities.
 Conclusion
• PT Wings' effective implementation of cost
leadership strategies has established it as a
market leader in Indonesia. Future success will
depend on its ability to adapt to new trends
and challenges while maintaining its cost
leadership foundation.
 Questions?
• Thank you for your attention. Any questions?