1

COMM 495 – Project Management

Week 7 – Initiating Agile Projects

 2

INDIVIDUAL: Assignment – Initiating Traditional Project

Project Charter

Project Name Scope, Cost, Assumptions

Goal and Success High-level
and Resources and
Objectives Criteria Risks
Description and Schedule Constraints
 3

INDIVIDUAL: Assignment – Initiating Agile Project

Vision, MVP and Roadmap

Project
Vision MVP, MVE
Name and Roadmap
Statement or MMF
Description
 4

For twenty-three points!

 5

Project Start - Idea

 6

Project Start

BUSINESS
Problem or Opportunity

BUSINESS
Value

BUSINESS
Case

BUSINESS
Project
 7

Project Start – Problem or Opportunity

PROBLEM OPPORTUNITY
An issues that is An initiative that will
negatively impacting positively impact
business value business value
• Reactive • Proactive
• Tactical • Strategic
 8

Project Start – Business Value

 9

Project Start – Business Case

 10

Product Vision
 11

What is a product vision?

“The Product vision describes the purpose of a Product, the intention with
which the Product is being created and what it aims to achieve for customers
and users. The Product vision describes a future state of the Product and what
problems it tries to resolve or what ambitions it tries to fulfill.”
 12

What is a product vision?

Product Business
Vision Goal
• What • What
Problem is Problem is
being being
solved? solved?
• What is the • What is the
Value? Value?
 13

Product Vision Qualities

Aspirational Directional
• Product visions give your • A good product vision
teams a bigger picture of gives guidance on what
what they are working on to do and what not to do.
and why.

Actionable Valuable
• A good product vision is • The product vision
attainable through should not only satisfy
actions. It can be made your customer’s needs, it
real by the development must also generate value
team, even if it will be for your company.
over many sprints and
even releases.
 14

Product Vision – Aspirational

Fill every home with music. To connect the world’s professionals and
make them more productive and
successful.

To provide access to the world’s

To capture and share the information with one click.
world’s moments.
 15

Product Vision - Template

 16

Product Vision Template

Geoffrey Moore
Crossing the Chasm
Value Proposition
 17

Product Vision Example

For the business user who needs to be productive in the

office and on the go, the Surface Pro is a convertible
tablet that is easy to carry and gives you full computing
productivity no matter where you are.
Unlike laptops, Surface Pro serves your on-the-go needs
without having to carry an extra device.
 18

Agile Planning – Example

For (target customer) • the business user
For the business user who needs to be
productive in the office and on the go,
Who (statement of the need • needs to be productive in the office and on the go
or opportunity) the Surface Pro is a convertible
tablet that is easy to carry and gives you
The (product name) • Surface Pro full computing productivity no matter
where you are.
Is a (product category) • convertible tablet Unlike laptops, Surface Pro serves your
on-the-go needs without having to carry
That (key benefits, • is easy to carry and gives you full computing an extra device.
compelling reason to buy) productivity no matter where you are.

Unlike (primary competitive • laptops

alternative)

Our product (statement of • Surface Pro serves your on-the-go needs without
primary differentiation) having to carry an extra device.
 19

Minimum Viable Product (MVP)

Minimum Viable Experiment (MVE)
Minimum Marketable Feature (MMF)
 20

MVE vs MVP vs MMF

Minimum Minimum Minimum

Viable Viable Marketable
Experiment Product Feature
 21

MVE vs MVP vs MMF

 22

Minimum Viable Experiment

A minimum viable experiment (MVE) is an experiment designed to test the

central premise of your business idea.
The “minimal” part of MVE means it should test one (and only one) idea.

A great MVE should…

• Require minimal set-up

• Require minimal cost and materials
• Ultimately help you determine whether you’ve got an idea worth pursuing
further, or not.
 23

Minimum Viable Experiment - Example

 24

Minimum Viable Experiment - Example

 25

MVE vs MVP vs MMF

 26

Minimum Viable Product

A minimum viable product, or MVP, is a product with

enough features to attract early-adopter customers and
validate a product idea early in the product development
cycle. In industries such as software, the MVP can help the
product team receive user feedback as quickly as possible to
iterate and improve the product.
 27

Minimum Viable Product - Example

User accounts (with real

names required), restricted Friends, including friend
to @harvard.edu email requests
addresses

Invitations (no contact

importer; you had to enter Profiles, with a single photo
each email address for each user
individually)

Ability to list user metadata

like gender, birthday, dorm,
phone number, favorite Search by name, class year,
music, favorite books, courses, other metadata
"about me," courses
(structured)

Some privacy restrictions to

A feature to visualize a
limit who could see your
user's friend graph, which
profile (friends only, only
was later cut
people in my class year)
 28

MVE vs MVP vs MMF

 29

Minimum Marketable Feature

A minimum marketable feature (MMF) is the smallest set of

functionality in a product that must be provided for a
customer to recognize any value. In this context, a feature is
something within the product that is individually perceived as
having value by the user. The term marketable means that the
feature provides significant enough value to the user to
encourage them to buy the product. The value may be in
revenue generation, competitive differentiation, cost savings
or improved customer loyalty.
 30

Minimum Marketable Feature

 31

MVP, MVE or MMF

MVP

Analytics
Product

MVE MMF
 32

For the Queen’s Students

Who wants to sleep in as late as possible but still wants to get to

class on time

The “Git ur Butt to Class” is a self-propelled device

That is cheap and reliable

Unlike Walking to school

Our Product will allow students to sleep in and get to class faster
than walking while expending the least amount of energy
 33

Roadmap
 34

Product Roadmap

A product roadmap is a high-level, strategic plan,

that describes the likely development of the product
over the next period of time. The roadmap should
support the products' purpose and vision and is used
to keep stakeholders aligned.
 35

Product Roadmap

Now Next Later

What is currently being What will the team be What do you have on the backlog
tackled by the team? tackling next? that may not be urgent but is
still worth visualizing?
 36

Product Roadmap

The first stage of your framework can be focused on what you

Now are currently working on.

This part of the framework can be practical and executional

while the next phases may be more strategic and aspirational.

As you can see, this roadmap framework allows you to

approach your product strategy from multiple angles.

At the ‘Now’ stage it’s easy to track high level issues and focus
on specific features that you are currently working on.
What is currently being
tackled by the team?
 37

Product Roadmap

Next
The second stage of your framework is about planning for the
near future. What key results are you looking for in the next few
months? What is the next stage in the development cycle?

This part of the framework can be more strategic and starts

communicating the priorities. For example, if you're working on
an app, the ‘Next’ stage in your framework may outline the key
features that sales should be focusing on.

What will the team be

tackling next?
 38

Product Roadmap

Later
The later stage is used to visualize your aspirations for the
product and try to understand how your product might develop
in the future.

This stage makes it easy to communicate what may be coming

round the corner which is important for many within the
product development team.

What do you have on the backlog

that may not be urgent but is
still worth visualizing?
 39

Product Roadmap – Peak Motion

Now Next Later

Ingestion of
Social Event
Media Data Insights
Ingestion of Insights
Chat Bot of
all Event
Insights
across all
events
Event
Ingestion of
Attendees
Recommend
Marketing
ations
Data

What are the features of the MVP, MVE What will the team be What do you have on the backlog
tackling next? that may not be urgent but is
still worth visualizing?
Why did you choose these
features as next? Why did you choose this feature?
 40

Product Roadmap - Examples

41