MEDIA AND

INFORMATION LITERACY
C
Lesson 1: Evolution of Media: Traditional
to New Media
What is It
As media and information evolve throughout the history, it provided
people with a better and faster access to information that is easier to
adopt and to manipulate. Below are the different tools that were
used in various eras in the history of communication.
Examples:

Cave paintings (also known as “parietal art”) are numerous

paintings and engravings found on cave walls or ceilings around
38 000 BCE.

Clay tablets are used as a writing medium especially for writing

in cuneiform. Cuneiform is one of the oldest forms of writing.
This means of communication was used for over 3 000 years in
15 different languages

Papyrus is made from pith of papyrus plant. It is used in ancient times as

writing surface to designate documents written on its sheets, rolled up to
scrolls.
Printing press for mass production (19th century) A
printing press is typically used for texts. It is a device that
applies pressure to an inked surface resting upon a print
medium (like paper or cloth).

Telegraph is used for long-distance communication by

transmitting electrical signals over a wire laid between
stations.

Motion picture (also known as film or movie) is series

of still photos on film, projected in rapid succession onto
a screen by means of light.
What I Have Learned
Let us remember:
✓ As media and information evolve throughout the history, it provided people with a
better and faster access to information that is easier to adopt and to manipulate.
✓ Media as a communication tool is used to inform people on what is happening around
them, and educating people to make significance of facts.
✓ Media is also used as a platform for public political discourse which can form public
opinion.
✓ Media also serves as a watchdog of the government and private agencies which leads
to accountability and effecting positive change.
Lesson 4: Indigenous Media and Other
Sources of Information
What is It
Sources of Information There are three sources of information: indigenous media, library and
internet. Let us learn more of them in the following activities.

Indigenous
Media Indigenous media could also be defined as variety of media expression conceptualized,
produced, and circulated by indigenous people with information appropriate to their culture.
Indigenous Knowledge is a unique knowledge from a specific culture or society.
Indigenous Communication is the transmission of information through local channels or forms by
which the culture is preserved, handed down and adapted.
Characteristics of Indigenous Media
• oral tradition of communication
• store information in memories
• information exchange is face-to-face
• information is contained within the border of the community

Forms of Indigenous Media

• Folk or traditional media
• Gatherings and social organizations
• Direct observation
• Records (written, carved, oral)
• Oral instruction
Library
Library is a place where artistic, literary, musical and reference materials such manuscripts,
books, and films are kept for use and not for sale.
Types of Libraries
• Academic Library. This is for Colleges and Universities
• Public Library. This is for cities and towns
• School Library. This is for students from Kindergarten to Grade 12
• Special Library. This is in specialized environment such as hospitals, private business and
the government.
Internet
It is a global computer network providing a variety of information and communication
facilities, consisting of interconnected networks using standardized communication
protocols. Since it is easy to access information from the internet, the following evaluation
criteria will help you how to assess online resources.
• Currency. It is the timeliness of information.
• Relevance. It is the significance of the information that you need.
• Authority. It is the source of information.
• Accuracy. It is the closeness of the report to the actual data
• Purpose. The reason why it is created.
SKILLS IN DETERMINING THE RELIABILITY OF INFORMATION
1. Check the Author
2. Check the Date of Publication or of update
3. Check for Citations
4. Check the Domain or owner of the site/page.
.com – commercial
.gov – government
.edu – educational
.org – nonprofit organization
.mil – military