Dec 31st, 2019

Store
Digital Ads Strategy
 Why do you need
Digital Ads Strategy?

❏ You need to have a scientific approach

❏ There should be a rational behind growing online leads

❏ Enhancing performance & Tracking

 ❏ Tracking System Definition

❏ Google Analytics Tags and Goals Audit

❏ Google Tag Manager Action Plan

❏ Ads Platforms Audit

How To? ❏ What are you missing on ads trends

❏ User Experience Journey Audit “ Landing Page”

❏ Ads Prospection

❏ Budget

❏ SMART Goals & KPIs

❏ Reporting Criteria
 Tracking System
01

Definition

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Website Tracking System
Google have developed a full system in which online
businesses can benefit from. tracking your customers online
behaviour is what they provide. There are few tools that you
need to use. These tools help Google Analytics which is the
final step in the funnel to read your reports. let’s see how 03 02
things work
Google Analytics Goals
Google Analytics
Tags & Goals Audit

Item Existing Not Existing

Google Tag Manager Snippet in website header
X

Google Analytics Universal Code

X

Social Media Ads Codes X

Google Analytics Goals Definition X
Google Analytics
Tags & Goals Action Plan

On the right here we can see a basic action

plan that needs to be implemented on online
businesses. we can also modify and customize
adding any other feature of tracking on GTM
here is a Playlist that will help us to win this.
ADS Platforms
Audit

Item Existing Not Existing

Twitter Ads Account X
Facebook Business Manager X
Snapchat Ad Account X
Google Ads Account X
Google Analytics Account X
Ads Trends
Kadoon Store Is Missing On

1.Educational Video Campaigns

2. Sensational Video Campaigns

3.Interactive Lens Campaigns

4.Cinemagraph Campaigns
 User Experience Journey
Audit

single product landing page Audit:: https://sa.kadoonstore.com/filler/

1- The written content is more than the Visual, unattractive

2- Absence of Call to action buttons in the page upper sections.
3- the page is too lengthy.
Suggestions::
1-focus on the main benefits of the product while trying to sell it, and turn the remaining into FAQ form
2- Add an attractive video to the top of the page
3- Add CTA buttons
4- The page must sell one product only or one bundle, related products can be suggested at checkout.
5- Add a contact information of customer care ( phone, email), a contact form, or a live chat
6- The steps to use the product to be sent via email after the client completed purchasing it.
Ads Prospection
Awareness Display campaigns &
Creating a Pool Of Interested Always on Search ADs
Internet Users

Interest Display campaigns &

Always on Search ADs Giving them a solution for their
problem

Acquisition Display campaigns &

Giving them a reason to buy Always on Search ADs
your product

Retargeting Display campaigns & Reminding those who

Always on Search ADs interacted with the ad and
did not buy, why they
should.
 Ads Budget Monthly Budget 16,000 SAR

Google Search Always on - Monthly Budget 2,000 SAR

Facebook Ads Retargeting 1000

Awareness 2000 Rial Interest & Acquisitions 4000 Rial
Rial

Twitter Ads Retargeting 1000

Awareness 2000 Rial Interest & Acquisitions 4000 Rial
Rial

Snapchat Ads one campaign quarterly “ recommended a big budget around 30K”

week 1 week 2 -3-4

SMART Goals
 Reporting Criteria
● Daily Tracker System

● Weekly Build Up Reports

Thank
You