BETTER LIGHT, BETTER LIFE.

INTRODUCTION :-
 Havells India Limited is an Indian multinational electrical equipment company.
 Havells started by Late Sh.Qimat Rai Gupta in 1958.
 It’s headquarter is situated in Noida ,India.
 This company manufactures home appliances, lighting for domestic,
commercial and industrial applications, LED lighting, fans, modular switches
and wiring accessories, water heaters, industrial and domestic cable wires,
induction motors, and capacitors among others.
 It’s network constitutes of 4000 professionals, over 14000 plus dealers and 35
branches in the country.
 The company has 14 state manufacturing plants in India located at Haridwar,
Baddi , Sahibabad, Faridabad, Alwar, Neemrana and Ghiloth.
 It owns some of the most prestigious brands like Havells, Crabtree, Lloyd, Reo,
Standard Electric and Promptech.
ABOUT FOUNDER - QIMAT RAI
GUPTA :-
 Qimat Rai Gupta (also known as QRG) was an Indian
entrepreneur, founder, former chairman and managing director
of Havells, a global electrical company.
 Gupta was born in 1937 in Malerkotla, Punjab.
 In 1958, he quit his studies in Punjab and moved to New Delhi,
where he started an electrical trading shop called Guptaji &
Company in Bhagirath Place, an electrical wholesale market in
Delhi, with a capital of Rs. 10,000.
 In 1971, Gupta purchased existing company Havells brand name
from Haveli Ram Gandhi for Rs. 700,000.
 Today his listed Havells sells wide range of electrical equipment .
Ventured overseas in 2007; acquired Germany’s Sylvania Lighting.
Expanding footprint in Africa, Latin America, Asia.
AN EVOLVING JOURNEY :-
OBJECTIVES :-
 To find out reach of Havells switchgear in city.
 To study the sales decline of MCB and other products in market.
 To find out big distributors of other company motors in city.
 To find out major competitors in market.
 To find out the issues, distributors and retailers had for company’s
product.
VISION, MISSION & VALUES :-
VISION
To be a globally recognised corporation known for excellence, governance,
consumer delight and fairness to each stakeholder including the society and
environment in which we operate.

MISSION
To achieve our vision through business ethics, global reach, technological
expertise, building long-term relationships with all our associates, customers,
partners and employees.
 VALUES
CUSTOMER DELIGHT:-
A commitment to surpass our customer expectations.

LEADERSHIP BY EXAMPLE:-
A commitment to set standards for our business and transactions based
on mutual trust.

INTEGRITY AND TRANSPARENCY:-

A commitment to be ethical, sincere and open in our dealings.

PURSUIT OF EXCELLENCE:-
A commitment to strive relentlessly, to constantly improve
ourselves, our teams, our services and products so as to become the
best-in-class.
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INDUSTRY PROFILE :-
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MANUFACTURING INDUSTRY
Electrical wire Manufacturing Industry.
 Electric wire is an electrical installation of cabling and associated devices
such as switches, distribution boards, sockets and light fittings in a
structure.

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Wiring is subject to safety standards for design and installation.
The wire and cable industry are going through a diverse phase in different
regions of the world.
 The presence of developed countries in North America and Europe have
made them mature regions of the wire and cable market.
COMPANY PROFILE :-
 Havells India Limited is one of the largest
electrical equipment companies in India.
 In business since 1958.
 Havells India Limited is a leading Fast-Moving
Electrical Goods(FMEG) Company and a major
power distribution equipment manufacture with a
strong global presence.
 Havells India owns some Indian brands like
Havells, Lloyd, Crabtree, Standard Electric, and
Promptest. This company has 35 branches/
representative offices with over 6,000 workers in
over 50 countries.
WELL BALANCED PORTFOLIO :-
HIGH GROWTH POTENTIAL
INDUSTRY :-
FAST FOLLOWER TO THOUGHT
LEADERSHIP :-
RESEARCH METHODOLOGY :-
 Data Acquired - Primary Source and Secondary Source.
 Primary Source - Questionnaire and interaction with employees.
 Secondary Source- Company Records, websites and magzines.
 Research Design- Descriptive.
 Sample Size- 100
 Sample Unit- Employees of Havells.
 Sampling Techniques- Convenience Technique.
 Research Method- Questionnaire.
PRODUCT LINE :-
 Domestic Appliances
 Cables and Wires
 Crabtree Modular Switches
 Industrial Switchgear
 Lighting
 Fans
 Water Heaters
 LED/CFL
 Induction motors, and capacitors among others
 Monoblock Pumps
 Commercial and industrial appliances
KEY MILESTONES :-
 Commodity to Branded.
 Single to Multi product.
 Large scale manufacturing to drive efficiency and quality.
 Mass to ‘mass premium’.
 Pan India Brand and uniform pricing.
 Acquisition of Sylvania and pragmatic exit.
 Lloyd Acquisition
Entry into high potential Consumer Durables.
Aligned with ‘Deeper into Homes’.
 Expanding consumer touch point, Omni customer Omni Havells.
COMPETITORS :-
A 10 YEAR RETROSPECT :-
CONCLUSION :-
 Havells taps into a vast, high priority electrical
products in home construction, improvement and
convenience segment.
 With improvement in per capital income, there will
be a greater discretionary spend towards
premiumization, brand affinity and comfort.
 Distribution penetration, it’s universality, product
digitisation and business efficiency through
technology will be key focus.
 Native business acumen, market connect and ethics
remain core values.