Sales Funnel

Project– Foodie
30.12.2023 | Dustin Schäfernolte
Quick overview - Foodie
 Social network for recipes
 Knows the food you have at home (virtual fridge)
 Fill fridge with QR-scanner or camera scan bill
 One click recipes with your ingredients
 App and website service

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 Advertising
How to make money?

In App selling
Selling Data

Version without
Advertising
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Sales funnel

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Phase 1 - Awarness

 Cooperation with Payback and DeutschlandKart

 Cooperation with Food influencer and Fitness influencer
 Facebook and google ads
 Events with small tasks and small prices  like uni events (free
traffic)
 Hangingup poster with QR-Code around lemgo (f.e Marktkauf,
Uni)  not costly
 Small competitons with small prices
Condition: like the post and @ 2 friends
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Phase 2 - Interest

 Cooking shorts
 Interesting Food facts on own instagram website

 Goal: Build an engaged Instagram community, increase interest

in the recipes presented and foodie in general.

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Phase 3 - Decision

A link under the cooking shorts:

"Discover more recipes - Click here!“
 Link to the Foodie webservice
 To see the recipe, you must create an account
 "Register for exclusive content!"

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Phase 4 - Action

 You can see the recipe for 60 sec

 To see the recipe, after 60 sec you must create an account
 "Register for exclusive content!"
 First time register  you get OTO
 “Download the app now”  get another month Premium for free

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Foodies sales
funnel

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One time offer & Order Pumps

One time offer: Order Pumps:

3 Month Premium for  Inthe end of every recipe,

free you can buy all the
ingredients direct and
add it to your shopping
card in Rewe to Go or
another online grocery
service

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Up, Cross and Downsell

 Upsell: Foodie Premium abo

 Crosssell:
Buying recepies direct from the app (Foodie is getting
provision form the grocery stores)

 Downseell: Monthly abo instead of Yearly abo

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Price
 Foodie Premium (with out ads): 4,99 €

 Google ads Cost Per Click: 0.30 € - 1.20 €

 Influencer: 10 € per 1000 abos (TKP)

 Foodblocks CPC: 0,4 € - 1 €

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https://foodie-30.jimdosite.com/

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https://www.instagram.com/theefoodieproject

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Sources
 [1] https://www.zendesk.de/blog/sales-funnel-ultimate-guide/

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