BUSINESS RESEARCH METHODS

REAL ESTATE INDUSTRY

Presented to:
Prof. Nikesh Kurhade

Presented by:
Roll no 1 to 7
BACKGROUND
 The real estate industry in India has undergone significant transformation over the past few
decades.

 It is one of the largest and most dynamic industries in the country, contributing
significantly to the country's economic growth.

 The sector is responsible for providing employment to millions of people directly and
indirectly, contributing significantly to the country's GDP.

 It can be broadly categorized into residential, commercial, retail, and hospitality segments.
CATEGORIES
 Residential Real Estate: This segment includes the development and sale of residential
properties such as apartments, villas, and plots of land for individual homes. The residential real
estate segment is the largest segment of the Indian real estate market.

• Commercial Real Estate: This segment includes the development and sale of commercial
properties such as office spaces, retail spaces, hotels, and other commercial buildings. The
commercial real estate segment has seen significant growth in recent years, particularly in major
cities like Mumbai, Delhi, and Bangalore.
 Industrial Real Estate: This segment includes the development and sale of properties for
industrial use, such as factories, warehouses, and logistics parks. With the growth of
manufacturing and e-commerce industries, there has been an increase in demand for industrial
real estate in India.

 Land: Land is also considered a type of real estate in India. Land can be bought and sold for
various purposes, including residential, commercial, and industrial use. Land is a critical asset
in the real estate industry and can be a lucrative investment opportunity for investors.

 hospitality real estate (hotels, resorts), healthcare real estate (hospitals, clinics), and
education real estate (schools, colleges, universities).
OBJECTIVE
 Identifying market opportunities: Market research helps real estate companies and investors
identify emerging market opportunities and potential areas of growth. It allows them to pinpoint
underserved or overlooked segments, locations with high demand, and areas with potential for
development.

 Understanding customer preferences: Research helps in understanding the needs, preferences,

and expectations of homebuyers and renters. This knowledge can be used to tailor properties
and services to meet customer demands effectively.
OBJECTIVE
 Analyzing investment opportunities: For real estate investors, market research is crucial in
evaluating the feasibility and potential return on investment of various projects. It allows them
to make well-informed decisions and mitigate risks.

 Evaluating pricing strategies: Market research assists in determining optimal pricing for
properties and rental units. It helps to strike the right balance between attracting buyers or
tenants and maximizing profits.
RESEARH METHODOLOGY &
SAMPLING
 Sampling Methodology:- Sample Size: 100 respondents
Sample unit : Questionnaire Sampling Technique: Sampling
Area: West Mumbai / North Mumbai / Navi Mumbai

 Research Design : Collect the data form customer across north Mumbai and West Mumbai and
gather information required as per the questionnaire.

 Data Collection : Primary data has been used by me in the form of Questionnaire . Secondary
data sources is the internet sites .Responses collected on Paper.

 Scale used : 4 points scaled use mostly with Bipolar Satisfied, Neutral, Dissatisfied, Very
dissatisfied.
 FINDINGS
AGE GROUP
83
90
80
Age Group No Email 70
18-25 83 60
25-30 1 50
26-35 11 40

36-45 5 30
11
Grand Total 100 20 5
1
10
0
18-25 25-30 26-35 36-45
 83% of people are from between the
18-25 age group
 MOTIVATION OF INVESTING

60

50
57
40

30

20
12
105

0 7
Diversification of investment portfolio 12
6 1
Long term appreciation

Long term appreciation, Immediate rental income

Other

 57% of people are looking for long

investment appreciation
 BUDJET

- 10 - 25 lakhs INR

5 2 - 10 - 25 lakhs INR, - 25 - 50 lakhs INR

21
1 - 10 - 25 lakhs INR, - 50 lakhs - 1 crore
25 INR
1
- 25 - 50 lakhs INR
2 - 25 - 50 lakhs INR, - 50 lakhs - 1 crore
INR

- 50 lakhs - 1 crore INR

- More than 1 crore INR

Less than 10 lakhs INR

Less than 10 lakhs INR, - 10 - 25 lakhs

INR
6 22
11 Less than 10 lakhs INR, - 25 - 50 lakhs
4 INR

Less than 10 lakhs INR, - 25 - 50 lakhs

INR, - 50 lakhs - 1 crore INR
 25% of people are looking for property in
between 25-50 lacs
INCLINATION TOWRDS READY TO MOVE

59

60

50

34
40

30

20

7
10

0
Ready-to-move-in Ready-to-move-in, Under-construction Under-construction

 59% of people are inclined towards ready

to move option
FINANCING 60

50
48

40 41

30

20

10 5 6

0
Bank loan/mortgage Collaboration/partnership Other (please specify) Self-funding (savings, investments)

 48% of people are preferring a bank loan

option for buying a property
AMENTIES

50

45

40

35

30
48
25

20
36

15

10 13
5 3
0
Extremely important Extremely important, Very Moderately important Very important
important

 48% of people are preferring amenties are very

important
REFERNECE

 https://www.zillow.com

 https://www.realtor.com

 https://www.magicbricks.com

 https://www.99acres.com

 https://www.realestateindia.com

 https://blog.hubspot.com/sales/best-real-estate-websites

 https://www.questionpro.com

 Anarocktech survey
CONCLUSION

 As we seen by the analysis of these survey Real estate can be a highly profitable venture. We have
seen that the industry is currently booming various trends and technologies that are transforming
the way we invest in properties.

 While there are challenges such as market volatility and legal issues, these can be overcome with
the right strategies and solutions. By choosing the right investment strategy, such as fix-and-flip or
rental properties, investors can maximize their returns and build long-term wealth.
CONCLUSION

 Investing in real estate can be a smart decision for a variety of reasons. Not only does It offer
potential for long-term appreciation and cash flow, but it also provides a tangible asset that can
be leveraged in various ways.

 Additionally, the real estate industry is constantly evolving and adapting to new technologies
and regulations, creating new opportunities for savvy investors. By staying informed and taking
calculated risks, investors can reap the rewards of this booming industry.
 u !!
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