Overview

• The DLF Group, is India's largest

real estate company in terms of
revenues, earnings, market
capitalisation and developable
area. It has a 62-year track
record of sustained growth,
customer satisfaction, and
innovation. The group has over
231 msf of completed
development and 423 msf of
planned projects, and has pan
India presence across 32 cities.
History
• The DLF Group was
founded in 1946

• Delhi Development Act

in 1957

• First landmark real

estate development
project – DLF Qutab
Enclave,
 Partners
• Construction
Laing O’Rourke

• Hospitality
Hilton Hotels

• I.T. Infrastructure
IBM

• Asset Management
Prudential Financial Inc.
Milestones
Vision & Mission
• Vision
“To contribute significantly to building
the new India and become the world’s
most valuable real estate company.”

• Mission
“To build world-class real-estate
concepts across six business lines with
the highest standards of
professionalism, ethics, quality and
customer service.”
 Values
• Sustained efforts to enhance customer
value and quality
• Ethical and professional service
• Compliance and respect for all
community, environmental and legal
requirements.
 Corporate Strategy
• Business organised on vertical basis: Homes, Office, Retail, Hotels, etc.,
each independent of the other
• Same structure is followed not only at the corporate level, but flows down
to the regional/local level
• DLF, at the corporate level, plays the role of an aggregator of businesses
where stiff, competing interestsof different SBUs and businesses get
aligned, resulting in sum of parts being worth more than parts
• Going forward, DLF plans to monetize subsidiaries/assets to unlock the
embedded value
• With core businesses reaching stable operating performance, focus is to
aggressively ramp up newbusinesses like hotels, infrastructure, SEZs, etc.
• Key focus on execution of projects – with current levels reaching a run rate
of 62 msf across businesses(excluding Hotels)
• DLF will look into making small ‘pure’ investments in non-real estate
businesses, with target ROI ofmore than 20%
• The compensation structure within the mid / senior level empolyees allows
for participation in thesuccess of various projects/businesses- Base salary –
30% with a 70% variable component linked to the KRAs, overall through
stock options
LAND RESOURCE
DLF Presence
Core Business Strategy
Strategy for Homes
Strategy for office
Strategy for Retail
 COMPETITORS (Rs in
crores)
Competitors Market Cap. Sales Turnover Net Profit Total Assets

DLF 70,611.76 2,827.90 1,547.77 21,989.80

HDIL 9,897.07 1,719.29 830.43 8,610.98
Anant Raj Ind 3,952.82 413.78 365.84 3,349.15
Ackruti City 3,876.09 440.99 263.78 2,036.17
Sobha Developer 2,540.83 974.70 109.70 3,001.65

Parsvnath 2,534.96 744.04 113.04 3,756.32

Puravankara Pro 2,483.19 444.90 132.95 1,753.37

Omaxe 2,131.40 699.78 78.12 2,929.42

MVL 1,410.59 120.39 9.03 130.62

(Source: moneycontrol.com)
MARKET SHARE

(Source: moneycontrol.com)
 PROFIT
N E T P R O F IT

3000

2500

2000

1500 N e t P ro f it

1000
s.InC
roe R

500

0
M ar ' 05 M ar ' 06 M ar ' 07 M ar ' 08 M ar ' 09
Y EAR

(Source: moneycontrol.com)
 SWOT ANALYSIS
STRENGTH
• Strong and significant National Leadership position in the Real Estate
Industry
• Focus on luxury and premium segment and low average cost of land
• Expand core business verticals nationally
• Diversify into SEZ development
• Diversify into hotel development
• Way ahead of its competitors
• Best Brand Name in the Industry

WEAKNESSES
• Not very significant in South
• Can affect cash flows in long term
OPPORTUNITIES
• Took over hotel industry which is having significant growth in the
near future
• Growing retail industry.

THREATS
• Huge Investments made
• Dealing in a very volatile real estate industry
• Increasing labor costs
 CONCLUSION
• India’s largest real estate company in terms of revenues, earnings, market
capitalisation
• Robust business model
• Low risk due to multiple businesses and segments
• High value land resource in super metros & metros
• Commercial, retail & luxury homes contribute more than 80% of total business
• Only developer with the experience of setting up of large townships
THANK YOU