Activities

performed
by HR
Alignment across People, Structure and Process

“To earn our clients' trust and

maximize the value of their
business by providing solutions
that integrate deep industry
insights, leading technologies
and best in class delivery
process”
• Mission Statement: To create the
most compelling car company of
the 21st century by driving the
world’s transition to electric
vehicles.

• Vision Statement: To accelerate

the world’s transition to
sustainable energy.
• Mission Statement: Our mission
is to organize the world's
information and make it
universally accessible and useful.

• Vision Statement: To provide

access to the world’s information
in one click.
• Mission Statement: We strive to
offer our customers the lowest
possible prices, the best available
selection, and the utmost
convenience.

• Vision Statement: To be Earth’s

most customer-centric company,
where customers can find and
discover anything they might want
to buy online.
Evolution of HRM

Industrial Revolution era

Personnel Management era

Behavioral Perspective era

Strategic HRM era

 Roles of managers
• Planning
• Organizing
• Leading
• Controlling

The process of acquiring, training, appraising, and compensating

employees, and of attending to their labor relations, health and safety,
and fairness concerns
7
(Dessler and Varkkey, 2016)
HRM Process
• You are the CHRO of OnlineFoodDelivery(OFD), a gig economy
organization connecting customers, restaurant partners, and
delivery partners through an in-house technology platform.
OFD provides restaurant partners with industry-specific
marketing tools to engage and acquire customers to grow their
business, while also providing a reliable and efficient last-mile
delivery service. We also offer our delivery partners flexible and
PharmForAll
consistent earning opportunities. Do business organizations
have a responsibility to
• However, during the last few months, there have been ensure that employees have
consistent voices in the media related to the exploitative a secure jobs with good
working conditions?
practices applied by some organizations in the gig economy.
Within OFD, the attrition rate remains a concern. The rate is at
What alternative measures of
a similar level to the organizations in the domain, but organizational performance,
substantially higher than other comparable industries. besides share prices, do you
think might change the focus
• Recently, the media reported an interview with one of our of business leaders?
delivery partners, in which the delivery partner went ballistic
with his experiences with OFD, mainly related to the hiring,
compensating, and morale issues. Concomitantly, the stock
market hammered OFD shares. There were some reports of
deliberation and planning the course of action at the regulatory
agencies.
 Strategic HRM

• Synergy across the Organization

• HRP aligned with Organization’s
Vision and Mission statement
• Evidence- and systematic-study
based HRM
• Talent Management Approach
• HR as a profit center
Formulating and executing HR policies and practices that product the employees' competencies
and behaviors the company needs to achieve its strategic aims (Dessler and Varkkey, 2016)
SHRM Process
 HRM and SHRM
BASIS FOR COMPARISON HRM SHRM
SHRM implies framing of HR strategies
HRM implies the governance of
in such a way to direct employees
Meaning manpower of the organization in a
efforts towards the goals of the
thorough and structured manner.
organization.
Nature Reactive Proactive
Responsibility lies with Staff specialist Line manager also
Approach Fragmented Integrated
Concerned with internal and external
Scope Concerned with employee relations
relations
Time horizon Short term Long term
Basic factor Capital and products People and knowledge
Change Follows change Initiates change
Accountability Cost center Investment center
Control Stringent control over employees Soft HRM approach