Consumer Buying Behaviour

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Presented By

Nirooj Fidin Prashant Gupta Rakhi Sharma Vishal Kumar Ankit Khandelwal
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Objective

To understand the factors that influences the buying

decision of a consumer. preference .

To understand the role of age and gender in To determine the features that a customer takes into

account when buying a car and how age and gender affects the decision.

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Consumer buying behavior

Consumer behavior is the study of how individuals,groups,and organizations select,buy,and dispose of goods,services,ideas,or experiences to satisfy their needs and wants.

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Factors influencing the consumer buying behaviour

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Target Market
For ease of coverage and accuracy, our research was

based on Ranchi.

Total population: 2,912,022

Males: 1,493,376 Females: 1,418,646

Average density: 557 per sq. km Total surveys conducted: 200

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Age Groups

25 62 41

72
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Gender

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What type of car do you prefer?

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Car Preference

Type of Car Compact Sedan SUV Total

Male 43 52 32 127

Female 56 14 3 73

Total 99 66 35 200

Type of Car Compact Sedan SUV Total

18-25 24 20 18 62

26-35 39 19 14 72

36-50 24 14 3 41

50+ 12 13 0 25

Total 99 66 35 200

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Car preference

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Car preference

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What factors are taken into consideration?

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Factors taken into consideration

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contd.

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Factors taken into consideration

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What needs does a car primarily satisfy?

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Needs

Needs Family Social Occupation Luxury Others Total

Male 37 26 42 5 17 127

Female 27 10 23 10 3 73

Total 64 36 65 15 20 200

Needs Family Social Occupation Luxury Others Total

18-25 10 7 18 9 18 62

26-35 21 16 32 2 1 72

36-50 17 9 13 1 1 41

50+ 16 4 2 3 0 25

Total 64 36 65 15 20 200

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Which needs are satisfied

10 9 8 7 6 5 4 3 2 1 0

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Which needs are satisfied

10 9 8 7 6 5 4 3 2 1 0

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Who/what influences your purchase decision?

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Influences

Influence Peers Family Offers Ads Brand Service Total

Male 27 48 13 12 14 13 127

Female 22 13 7 9 16 6 73

Total 49 61 20 21 30 19 200

Influence Peers Family Offers Ads Brand Service Total

18-25 20 8 10 10 12 2 62

26-35 18 34 0 9 6 5 72

36-50 9 14 3 2 8 5 41

50+ 2 5 7 0 4 7 25

Total 49 61 20 21 30 19 200

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Influences

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Influences

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CONCLUSION
The reason for buying a new car is mainly their family

and occupational needs.

Price is the most considered factor followed by color,

status, comfort, mileage and brand name. prices.

People prefer compact cars and that too at reasonable

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