Module 4

ETHICAL ISSUES IN RESEARCH

Pitch deck

Prepared by: Emelyn C. Azucenas

Instructor I
I. Literature Review:

Plagiarism in the literature review section involves copying verbatim or

closely paraphrasing content from existing sources without proper
attribution. This undermines the researcher's duty to accurately
represent the existing body of knowledge and can distort the synthesis of
information.

PLAGIARISM
"Taking over the ideas, methods, or written words of another, without acknowledgment and with the
intention that they be taken as the work of the deceiver." American Association of University
Professors (September/October,1989)
2. Data Collection:

Plagiarism in data collection may involve using data or information

collected by others without appropriate acknowledgment. This
compromises the integrity of the research process and can lead to
misrepresentation of the data's source or quality.

3. Data Analysis:
Plagiarism in data analysis can occur when researchers copy statistical
analyses, findings, or interpretations from other studies without proper
citation. This misrepresentation of analytical results undermines the
credibility and reliability of the research findings.
Human Health Risk Assessment of Fish Consumption

To evaluate the possible health risks of heavy metal exposure, the concentrations of heavy metals in

the fish flesh and the local consumption rate were utilized for the estimated daily intake of heavy

metals (EDI), target hazard quotient (THQ), and total target hazard quotient (TTHQ). These indices

were employed in numerous health studies to assess the risk of metal intake from fish consumption

(Molina et al 2014; Kortei et al. 2020).

2. Data Collection:

Plagiarism in data collection may involve using data or information

collected by others without appropriate acknowledgment. This
compromises the integrity of the research process and can lead to
misrepresentation of the data's source or quality.

3. Data Analysis:
Plagiarism in data analysis can occur when researchers copy statistical
analyses, findings, or interpretations from other studies without proper
citation. This misrepresentation of analytical results undermines the
credibility and reliability of the research findings.
2. Data Collection:

Plagiarism in data collection may involve using data or information

collected by others without appropriate acknowledgment. This
compromises the integrity of the research process and can lead to
misrepresentation of the data's source or quality.

3. Data Analysis:
Plagiarism in data analysis can occur when researchers copy statistical
analyses, findings, or interpretations from other studies without proper
citation. This misrepresentation of analytical results undermines the
credibility and reliability of the research findings.
 • Market gap: few, if any, products on the
market help customers like we do

• Customers: 66% of US consumers spend

money on multiple products that only partially
resolves their issue

• Financials: millennials account for about a

Problem quarter of the $48 billion spent on other
products in 2018

• Costs: loss of productivity costing consumers

thousands of dollars

• Usability: customers want something easy to

use that helps make their life easier
Intellectual
Property
Rights

First beautifully designed product that's both

stylish and functional
 Intellectual property rights are governed: World Intellectual Property Organization.

 harmonizes global policy and protects IPR across borders.

 As a researcher, you rely on the published work to create a new hypothesis or to support your
findings. You should, therefore, ensure that you do not infringe the copyright of the owner or
author of the published work (images, extracts, figures, data, etc.)
 When you refer to a book chapter or a research paper, make sure to provide appropriate credit
and avoid plagiarism by using effective paraphrasing, summarizing, or quoting the required
content. Remember plagiarism is a serious misconduct! It is important to cite the original work in
your manuscript. Copyright also covers images, figures, data, etc. Authors must get appropriate
written permission to use copyrighted images before using them in the manuscripts or thesis.
 How do you decide whether to publish or patent? Check your local IPR laws. IPR laws vary
between countries and regions. In the US, a patent will not be granted for an idea that has
already been published. Researchers, therefore, are advised to file a patent application before
publishing a paper on their invention. Discussing an invention in public is what is known as public
disclosure. In the US, for instance, a researcher has one year from the time of public disclosure to
file a patent. However, in Europe, a researcher who has already disclosed his or her
invention publicly loses the right to file a patent immediately.

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IPR and Collaborative Research
IPR laws can impact international research
collaboration. Researchers should take national
differences into account when planning global
collaboration. For example, researchers in the US or
Japan collaborating with researchers in the EU must
agree to restrict public disclosure or publication
before filing a patent. In the US, it is common for
publicly funded universities to retain patent
ownership. However, in Europe
, there are different options. An ideal collaboration
provides everyone involved with the maximum
ownership of patent rights. Several entities
specialize in organizing international research
collaborations. Researchers can also consider
engaging with such a company to manage IPR.
What questions do you have about IPR? Have you
faced any situation where you need to consider IPR
issues when conducting or publishing your research
? Please let us know your thoughts in the comments
below.
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Our competition
• Our product is priced below that of other
companies on the market
• Design is simple and easy to use, compared to
the complex designs of the competitors
• Affordability is the main draw for our consumers
to our product
• Company A product is more expensive
• Companies B & C product is expensive and
inconvenient to use
• Companies D & E product is affordable, but
inconvenient to use
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Product overview

• Unique • Only product specifically dedicated to this niche market

• First to market • First beautifully designed product that's both stylish and functional

• Tested • Conducted testing with college students in the area

• Authentic • Designed with the help and input of experts in the field

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Growth strategy

• Feb 20XX: roll out product to high profile or

top-level participants to help establish the
product

• May 20XX: release the product to the

public and monitor press release and
social media accounts

• Oct 20XX: gather feedback and adjust

product design as necessary

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14
Solution

Our product makes consumer lives easier, and no other product on the • Close the gap
market offers the same features
• Target audience
• Gen Z (18-25 years old)
• Cost savings
• Reduce expenses for replacement products
• Easy to use
• Simple design that gives customers the targeted information they need

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Financials

Year 1 Year 2 Year 3

Income

Users 50,000 400,000 1,600,000

Sales 500,000 4,000,000 16,000,000

Average price per sale 75 80 90

Revenue @ 15% 5,625,000 48,000,000 216,000,000

Gross profit 5,625,000 48,000,000 216,000,000

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 Brita Tamm

Thank you 502-555-0152

brita@firstupconsultants.com
www.firstupconsultants.com